MarketingFOMO's Digital Marketing News 🔭 [September 2, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube Rolls Out Paid Courses To More Channels
Matt G. Southern
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams.

Social media is the new search engine. Are you ready?
Kimberlee Meier
Learn why more users are turning to social media search for real-time updates, trending news, and community engagement in this guide by Kimberlee.

How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide
Rochi Zalani
Rochi shares how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.

Social Media Compliance in Regulated Industries: 2024 Guide
Christina Newberry
Social media compliance just means following the rules when using social media to engage with the public. But it’s not exactly that simple.

📣 Ads

Google introduces YouTube creator-based audience targeting
Anu Adegbola
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.

Google Analytics 4 introduces benchmarking data
Anu Adegbola
Google rolled out a significant update to GA4, allowing users to compare their performance with other businesses in their industry.

Tag Diagnostics & New Consent Management Setup In Google
Barry Schwartz
Google announced Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.

Meta Unveils Five New Features for Facebook and Instagram Ads
Swipe Insight
Meta has announced a series of updates to its advertising platforms, introducing new features and controls for advertisers on Facebook and Instagram.

📝 Content Marketing

“So You’ve Been Asked To “Humanize” AI Content”
Louise Linehan
Humanizing AI content is a flawed process. Louise explains why you shouldn't be asking how to humanize AI content, but instead asking how AI content can work harder for you.

Content Marketing Needs to Evolve Beyond SEO
Rand Fishkin
Rand shares three big problems with limiting content to an SEO tactic. “Start making content that is designed to attract and retain and convert the audience you want to reach and the sources of influence that reach them”.

Content Governance Is a Must for a Successful Content Strategy
Erika Heald
Discover content governance’s roles and responsibilities to support the success of a content marketing strategy.

How Marketers Craft Content That Captivates In 2024
Gary Drenik
In the battle for prospect attention, content has become the most powerful weapon in a marketer's arsenal. Gary goes through it.

^[Sponsor]
💡 The 2024 Organic Search Traffic Benchmarks Report

Comparing your website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

How does your website compare?

😎 Creators & Influencers

After keeping them at arm’s length, sports brands are opening the door to creators
Sam Bradley
Golf’s established powers want to bring new audiences into the sport. They took a big swing with a new tournament featuring only YouTube creators.

Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]
Ramona Sukhraj
Influencer marketing strategies can help businesses connect directly with consumers, but it all starts with a savvy plan. Ramona shares the templates and tools you need to get started.

Why do consumer tech brands use influencers in such a boring way?
Gareth Harrison
“Brands need to realize that they’re not selling products anymore, they’re selling cultural moments and aspirational experiences, and this is especially true for consumer tech brands”.

Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand
Amanda Bowman
Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.