MarketingFOMO's Digital Marketing News 🔭 [May 27, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

How I Grew My Instagram Following to 20k in Under a Year (+ monetized it)
Valerie Moore
Valerie Moore's second run at growing an Instagram following was a roaring success – here's how she did it.

How to Create a Marketing Calendar You’ll Actually Use
Ramona Sukhraj
Learn how to create a marketing calendar you'll use and love to be more efficient, organized, and proactive.

Experiment: Where Should Your Instagram Hashtags Go?
Sarah Israel
Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on the lab coats and start testing.

📣 Ads

Google Search’s New AI Overviews Will Soon Have Ads
Paresh Dave
Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI.

TikTok launches AI-powered advertising suite
Digital Phablet
The social media giant is set to integrate generative AI into its advertising products, launching a suite of AI tools known as "TikTok Symphony".

Google PMax upgrade allows mass AI creative asset production
Anu Adegbola
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. 

Google rolls out immersive, AI-powered Shopping Ads
Anu Adegbola
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.

Google Ads VP dodges questions on AI Search impact to publishers
Danny Goodwin
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.

📝 Content Marketing

10 Copywriting Formulas to Convert Skimmers to Buyers
Rochi Zalani
Learn about ten copywriting formulas that can help you package your social media content in a more engaging way.

22 Content Marketing Examples to Inspire You
Leigh McKenzie
Explore 22 inspiring content marketing examples and learn how to adapt these strategies for your own successful campaigns.

AI vs. Human Content: A Case Study
Patrick Danial
Terakeet tested the most popular generative AI content creation tools to see if they live up to the hype. Get the results here.

The Future of Content Success Is Social
Wil Reynolds
What good is winning the algorithm if you’ve lost the human? In this article, discover Wil’s two new approaches to SEO and content using social media.

^[Sponsor]
💡 Screaming Frog SEO Spider Version 20.0

Screaming Frog SEO Spider Version 20.0 is now available 🐸 New features include:

• Custom JavaScript Snippets: Execute custom JavaScript during crawls to manipulate pages, extract data, and communicate with APIs, including OpenAI’s ChatGPT.

• Crawl with ChatGPT, Google Gemini, etc.: Use OpenAI’s API to generate alt text, meta descriptions, and more while crawling.

• Mobile Usability: Audit mobile usability at scale with Lighthouse integration, identifying common issues like viewport settings and tap target sizes.

• N-grams Analysis: Analyse phrase frequency to improve on-page alignment, identify keyword gaps, and find internal linking opportunities.

• Carbon Footprint: Automatically calculate and rate the carbon emissions of each page to promote a more sustainable web.

And much more. Check our release notes for a full list!

😎 Creators & Influencers

7 Things Creators Should Know About Marketing Their Book
Kayla Schilthuis-Ihrig
Learn from author Kayla Ihrig about her experiences marketing her book, and leave with actionable tips to help you promote your own book like a champ.

10 Tips for Effective Lead Generation For Influencer Marketing
Kayla Schilthuis-Ihrig
Grab your notebook to learn how influencers can help you get more leads.