• MarketingFOMO
  • Posts
  • MarketingFOMO's Digital Marketing News 🔭 [May 13, 2024]

MarketingFOMO's Digital Marketing News 🔭 [May 13, 2024]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[May 13, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

How to Create a Social Media Calendar in 2024
Sydney Go
A social media calendar lets you organize, schedule, and track your social content. Sydney shows how to create one.

TikTok Trends 2024: The Most Important Trends To Watch
Shelley Walsh
TikTok is the channel to watch trends and memes develop. Shelly looks at the macro trends on TikTok over the start of 2024 for inspiration in your content creation.

TikTok highlights its value to brands and search experience
Anu Adegbola
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

LinkedIn SEO: How to Optimize Your Account in 2024
Tamilore Oladipo
Learn about LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required.

📣 Ads

Search ad costs rise, conversion rates decline again in 2024
Danny Goodwin
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.

How to uncover hidden gems in your paid search accounts
Jenny Williamson
Use keyword analysis, auction monitoring, and conversion path tracking to identify untapped opportunities within your PPC campaigns.

Google Ads New Performance Max For Marketplaces
Barry Schwartz
Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max.

Meta launches AI-powered ad creativity tools
Anu Adegbola
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.

Bing Ads Carbon Neutral Label Goes Green
Barry Schwartz
Microsoft Advertising has "Marketing with Purpose Attributes" ad labels with carbon-neutral labels. 

📝 Content Marketing

Competitive Matrix: What It Is + How to Make One (with Templates)
Ravi Pandya
Use this strategic tool to compare your company‘s offerings against competitors in a visual format. See how.

Marketing Attribution: What It Is, Tools to Use & Best Practices
Boris Mustapic
Marketing attribution helps you understand which channels and campaigns drive the best results. Boris goes through it in this guide. 

How to Respond To Negative Reviews: 6 Best Practices
Padrig Jones
Respond to critical reviews in a way that maintains your reputation and wins back customers. Here‘s how.

Affiliate Marketing 101: How to Get Started As a Creator
Kirsti Lang
Everything you need to know about how affiliate marketing works, how to join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy.

The Top SEO & Content Marketing Trends for 2024

If there’s one thing we all know, it’s that there’s a constant—if not overwhelming—state of change within SEO and content marketing. ​

Check out what's trending in 2024 to keep up growth!

😎 Creators & Influencers

How Creator Agencies Prepare for a 'Deepfake Summer'
Trishla Ostwal
The global deepfake AI market is expected to grow from $6.83 billion to $119.34 billion in the next decade.

Influencer marketing trends across industries
Jamia Kenan
Want to strengthen your influencer marketing in 2024? Read about the five influencer marketing trends you need to know across industries.

4 Ways Brands Can Use Influencers for Better Sales This Summer
Ksana Liapkova 
The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024. Here are 4 ways brands can use influencers for better sales.

🤖 SEO

Google Began Enforcing The Site Reputation Abuse Policy
Barry Schwartz
​Google began to enforce its new site reputation abuse policy on May 6th, with Danny Sullivan confirming manual actions but the algorithmic component yet to come. Many publishers with coupon sections were affected.

Google May Show How Many Shoppers Purchased On Your E-Commerce Site
​Barry Schwartz
​Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site's listing that shows how many searchers purchased on your site.

​Google is not about blue links, says ex-CEO Eric Schmidt
​Danny Goodwin
​​“Google is not about blue links. It’s about organizing the world’s information”. Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.

💼 Digital Marketing Jobs

Do you want to feature a digital marketing job? Just send it to me over here.

⚒️ Free Tools

TimeStamper
TimeStamper
Effortlessly generate accurate video timestamps with our AI-powered YouTube Timestamp Generator.

Supademo
Supademo
Create, annotate and share screenshots instantly. No design skills necessary.

🙋🏻‍♀️ Experts to Follow

Let's follow these must-follow SEO specialists:

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website

Subscribe to keep reading

This content is free, but you must be subscribed to MarketingFOMO to continue reading.

Already a subscriber?Sign In.Not now

Join the conversation

or to participate.