MarketingFOMO's Digital Marketing News 🔭 [May 13, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

How to Create a Social Media Calendar in 2024
Sydney Go
A social media calendar lets you organize, schedule, and track your social content. Sydney shows how to create one.

TikTok Trends 2024: The Most Important Trends To Watch
Shelley Walsh
TikTok is the channel to watch trends and memes develop. Shelly looks at the macro trends on TikTok over the start of 2024 for inspiration in your content creation.

TikTok highlights its value to brands and search experience
Anu Adegbola
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

LinkedIn SEO: How to Optimize Your Account in 2024
Tamilore Oladipo
Learn about LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required.

📣 Ads

Search ad costs rise, conversion rates decline again in 2024
Danny Goodwin
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.

How to uncover hidden gems in your paid search accounts
Jenny Williamson
Use keyword analysis, auction monitoring, and conversion path tracking to identify untapped opportunities within your PPC campaigns.

Google Ads New Performance Max For Marketplaces
Barry Schwartz
Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max.

Meta launches AI-powered ad creativity tools
Anu Adegbola
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.

Bing Ads Carbon Neutral Label Goes Green
Barry Schwartz
Microsoft Advertising has "Marketing with Purpose Attributes" ad labels with carbon-neutral labels. 

📝 Content Marketing

Competitive Matrix: What It Is + How to Make One (with Templates)
Ravi Pandya
Use this strategic tool to compare your company‘s offerings against competitors in a visual format. See how.

Marketing Attribution: What It Is, Tools to Use & Best Practices
Boris Mustapic
Marketing attribution helps you understand which channels and campaigns drive the best results. Boris goes through it in this guide. 

How to Respond To Negative Reviews: 6 Best Practices
Padrig Jones
Respond to critical reviews in a way that maintains your reputation and wins back customers. Here‘s how.

Affiliate Marketing 101: How to Get Started As a Creator
Kirsti Lang
Everything you need to know about how affiliate marketing works, how to join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy.

^[Sponsor]
💡 Top SEO & Content Marketing Trends for 2024

If there’s one thing we all know, it’s that there’s a constant—if not overwhelming—state of change within SEO and content marketing. ​

Check out what's trending in 2024 to keep up growth!

😎 Creators & Influencers

How Creator Agencies Prepare for a 'Deepfake Summer'
Trishla Ostwal
The global deepfake AI market is expected to grow from $6.83 billion to $119.34 billion in the next decade.

Influencer marketing trends across industries
Jamia Kenan
Want to strengthen your influencer marketing in 2024? Read about the five influencer marketing trends you need to know across industries.