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  • MarketingFOMO's Digital Marketing News 🔭 [June 3, 2024]

MarketingFOMO's Digital Marketing News 🔭 [June 3, 2024]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[June 3, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

LinkedIn Updates Link Previews in Organic Posts With Smaller Images
Andrew Hutchinson
LinkedIn is reducing the size of image previews in organic posts to both encourage native posting, while also aiming to increase the use of sponsored updates.

What Are Social Media KPIs? 25 Examples + How to Track Them
Christina Newberry, Hannah Macready
Setting smart social media KPIs will help your team focus on the metrics that really matter and track performance over time.

14 LinkedIn Banner Examples to Inspire Your Own
Erik Devaney
Erik has rounded up 14 great LinkedIn banner examples to inspire yours. Check them out.

📣 Ads

LinkedIn Ads: A Beginner’s Guide
Sydney Go
Learn about the different types of LinkedIn ads & follow the step-by-step guide to running your first campaign.

Update to Google Ads Advertiser Verification Program (May 2024)
Google Ads
Google is updating its advertiser verification program reflecting the addition of 2 new regions, South Sudan and Kosovo to the verification program on 28 May 2024. 

How to win at TikTok ads in 2024
Jasmine Williams
Jasmine gives you a detailed overview of how to leverage TikTok advertising and what ads to try in this guide. 

PayPal launching ad network fueled by user purchase data
Anu Adegbola
PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users.

📝 Content Marketing

Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
Robert Rose
Brands are now more trusted than media companies or governments. “Trust in companies, media, and government erodes as leaders value attention over trust”.

How To Achieve Quality At Scale In Content Marketing
Justin Belmont
Develop a strong pipeline for finding writers, build a clear style guide, and repurpose existing content as appropriate. Justin shares a roadmap to help you start scaling up your content. 

The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)
Brent Csutoras
If you’re looking to breathe new life into your brand and generate more interest in your target audience, here are the top 10 skills and strategies you’ll need.

105+ Insightful B2C Content Marketing Statistics and Trends 2024
Susan Laborde
Discover the latest B2C content marketing statistics and trends for 2024, essential insights for maximizing your marketing strategy's impact.

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

The 12+ Best Instagram Editing Apps for Creators in 2024
Tamilore Oladipo
Tamilore shares the top 15 best Instagram editing apps for making your content look the best it ever has.

Influencer pricing: how much influencers really cost
Sam Kendall
Sam shares how much you should actually be budgeting for influencers today. “Almost half (49%) of consumers make purchases at least once a month because of influencer posts.”

🤖 SEO

​Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked
Mike King
The biggest Google search leak that we've seen so far was disclosed earlier this week, after Erfan Azimi got in touch with Rand Fishkin who analyzed and published about it with Mike King.

A Google sheet aggregation with analysis, resources and tools shared so far about the Google Search Doc leak
Aleyda Solis
I'll be updating it with the best resources whenever they’re published.

Google addresses bad AI Overview results and how they have made improvements
​Liz Reid
​Just two weeks after their release Google has had to release improvements to AI Overviews after backlash due to their content quality. They explain what they've done to address this and how AI Overviews work.

How to track your AI Overviews Inclusions and Traffic Impact [With Results So Far]
Aleyda Solis
I share how I'm tracking at scale the inclusion of AI Overviews for top keywords across my clients' websites, and the method I use to split the organic search clicks coming from them to assess the impact of AI Overviews inclusions. I also share the traffic impact so far across some of the verticals when including the site in AIO answers... which is positive. Take a look!

💼 Digital Marketing Jobs

Do you want to feature a digital marketing job? Just send it to me over here.

⚒️ Free Tools

Marevo: Write any text content in seconds
Marevo
Create marketing copy, social media posts, SEO blogs, headlines and more in a few clicks.

Glitter AI: Turn any process into a step-by-step guide
Glitter AI
Teach your co-workers, customers, or your mom how to get stuff done – in seconds.

🙋🏻‍♀️ Experts to Follow

This week's digital marketing specialists to follow are the SEOs behind the Google Search API docs leak and those who have contributed with analysis, resources and tools, who you can follow over LinkedIn by clicking on their names in the sheet here.

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website

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