MarketingFOMO's Digital Marketing News 🔭 [June 10, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

LinkedIn expands video ads, AI tools to help B2B marketers
Anu Adegbola
LinkedIn is rolling out new features- The Wire Program and expanded AI capabilities in Accelerate to help B2B marketers build their brands and engage with its community of 1 billion professionals.

Instagram Reels Length: How Long Can Reels Be?
Tamilore Oladipo
Tamilore shares everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.

Social Media Automation: 8 Time-Saving Tools for 2024
Colleen Christison
Social media automation uses tools or software to manage repetitive tasks, like posting content or producing reports, without manual labor. Colleen shares 8 tools in this guide. 

What metrics you need to track for TikTok marketing in 2024
Brent Barnhart
Brent shares which TikTok metrics matter most to marketers and how to track them.

📣 Ads

Google launches Accelerate with Google resource hub for advertisers
Anu Adegbola
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.

Brave launches Search Ads in key markets
Jasdip Sensi
Brave has launched Search Ads in key markets, following a successful 18-month trial and positive feedback from partners.

Meta Ads for eCommerce: Tactics to increase sales
Akvile DeFazio
Akvile goes through how to increase eCommerce sales with Meta Ads, including how to utilize Advantage+ shopping campaigns, Advantage+ audiences, and ways to maximize sales volume and value.

Introducing Brand Recommendations in Google Ads
Google Ads
Google announced that Brand Recommendations powered by Google AI are now live in the Recommendations page of Google Ads.

📝 Content Marketing

12 Field-Tested Content Marketing Tactics
Mateusz Makosiewicz 
In this guide, Mateusz shares twelve content marketing tactics he has tested and continues to use with some decent results. 

Understanding Content & Audience Relevance In The HCU Age
Level343
Learn practical content strategies to improve your SEO, engage your audience, and ensure your content meets Google's latest standards in this guide.

20 of the Best Content Marketing Tools in 2024
Tushar Pol
Tushar compiled a list of 20 content marketing tools so you can find the best for your business.

Marketing Measurements: Sharpening Strategies For A Standout Online Presence
Level343
Learn about leveraging key marketing performance indicators, optimizing your website, and refining your strategies to stand out in a crowded digital marketplace.

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💡 5 Use Cases to Optimize Your Content Workflows with AI

Want to learn how to leverage AI throughout your entire Content Workflow, while still maintaining high-quality content standards? ​

Check out these 5 Use Cases to boost efficiency and make your content more helpful for your audience!

😎 Creators & Influencers

The past, present and future of influencer marketing, according to Taylor Lorenz
Aubree Smith
What can the past and present reveal about the future of influencer marketing? Taylor Lorenz explains where we've been and what comes next.

Shoppers Have Lost Faith In Influencers. Are Experts The Answer?
Kiri Masters
The Desire Company’s $96 million valuation suggests consumers are burned out on showy influencers. Here's why retailers are turning to content from 'experts' instead.