MarketingFOMO's Digital Marketing News 🔭 [July 8, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever
Matt G. Southern
Instagram prioritizes shareable content in rankings and reveals that the sends-to-reach ratio is key for improved visibility.

Consumer Usage Of Social Media Platforms Is Shifting (Again)
Greg Jarboe
Discover the new data on consumer usage of social media platforms. Find out which platform is now No.1, and how it will impact brands.

7 Instagram Planning Tools to Stay Organized (and Calm)
Hannah Macready
From scheduling posts to tracking analytics, Hannah shares the best Instagram planning tools of 2024.

Beyond Likes And Shares: Measuring The True Impact Of Social Media
LEVEL343
Learn how to differentiate between vanity metrics and actionable insights to truly understand the impact of your social media efforts on your business goals.

📣 Ads

Microsoft Advertising launches Property Center and expands Lodging Campaigns
Anu Adegbola
Property owners and managers globally now have enhanced tools to streamline campaign management and boost bookings for both hotels and vacation rentals.

Google Asks for More AI Content Disclosures in Political Ads
Ian Sherr
The search giant added an explicit checkbox asking political advertisers to disclose "altered or synthetic content".

Meta’s ad attribution update gives clearer view of conversions
Anu Adegbola
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions.

Google Ads announces the Merchant API Beta, the new version of the Content API for Shopping
Google Ads Developer Blog
The Merchant API is a redesign of the Content API for Shopping which can help you showcase your products with new features, modular design with isolated sub-API updates, and more.

📝 Content Marketing

How Mid-funnel Content Can Be Your Secret SEO Weapon
Despina Gavoyannis 
Google's recent UI changes have made TOFU opportunities less effective than ever. Despina goes through why and how MOFU content can fill the gap.

5 Content Marketing Ideas for August 2024
Armando Roggio
Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers. Armando goes through it in this guide.

5 Signals You’re Ready to Invest in a New Content Distribution Channel
Ajdin Perco
Discover the 5 signals that show your business is ready to invest in a new content distribution channel. Learn how to scale effectively and achieve content-channel fit.

^[Sponsor]
💡 [GUIDE] Technical SEO Optimization

If your technical SEO is poor, search engines will struggle to discover, crawl, index and rank your site quickly and correctly. Optimize your technical SEO with this guide to maximize your site’s health and performance!

😎 Creators & Influencers

Why You Need an Influencer Strategy (and How to Build One)
Debbie Friez
Setting achievable goals, doing content planning, review and optimize. Debbie explains why an influencer strategy is crucial for your marketing success.

Influencer Management 101: Building Strong Relationships
Sydney Go
Sydney goes through the ins and outs of how to manage influencers in this guide.

Craft the perfect pitch: 7 influencer outreach email and DM templates
Jamia Kenan
Jamia shows how to use an influencer outreach email template and the best practices to follow before you send your pitch.