Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube unveils 3 new updates, including live stream reaction analytics
Nicola Agius
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.

Meta Plans A Less Punitive AI-Generated Content Policy
Roger Montti
Meta's updated policy on AI-generated content for Facebook, Instagram and Threads emphasizes transparency over content removal.

Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
Erica Santiago
What is TikTok Live Shopping and is it the modern QVC? Here's what marketers need to know.

Instagram explains why your content isn’t reaching your followers
Nicola Agius
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.

📣 Ads

Instagram makes more money from ads than YouTube does, and it has for years
Richard Lawler
Meta’s court filing in an FTC case shows that in 2021 Instagram’s ad revenue topped $32 billion, compared to $28.8 billion for YouTube.

Max Conversion Value Available For Microsoft Advertising Search Campaigns
Barry Schwartz
Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping search campaigns.

What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Navah Hopkins
Understand the impact of zero impressions on Google Ads. Learn the difference between zero impression and low search volume keywords.

📝 Content Marketing

Thought Leadership Marketing For B2B Brands: Leading The Way
Level343
Fuel your B2B growth with thought leadership marketing. Learn what it is, the benefits, and how to use your expertise to drive business.

8 of the Best AI Writing Tools to Help You Work Smarter, Not Harder
Kirsti Lang
Kirsti has put dozens of AI writing tools to the test — here's a deep dive into her favorite AI writing generators and who she thinks they’ll be most useful for.

AI Compliance: How to Safely Use AI for Marketing in 2024
Christina Newberry
Find out how to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

The Ultimate Guide to Instagram Influencer Marketing for Brands
Mandy Bray
Want to work with influencers to promote your brand on social media? Here’s everything you need to know.

🤖 SEO

​​​​​Google’s Crawling Priorities: Insights From Analyst Gary Illyes
​Matt G. Southern
Google is working on crawling fewer pages and reducing data consumption. Improving content quality is vital to ensuring efficient crawling and indexing.

How Google Search indexes pages [Video]
​​Google Search Central
​Gary covers how processing and analyzing a page’s textual content, key content tags, attributes, images, and video allows Google to determine signals that help decide whether or not a page should be indexed.

Google considers charging for AI-powered search in big change to business model
​​Madhumita Murgia, Richard Waters
​Google is considering charging for new “premium” features powered by generative artificial intelligence, in what would be the biggest-ever shake-up of its search business. “It is unclear how exactly the company would seek to integrate AI-powered search into these paid-for services”.

​​​​Google might buy marketing software company HubSpot
​Laura Bratton
Google parent Alphabet might make an offer even though Google's under fire from antitrust regulators.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Retail Marketing Associate at Ralph Lauren

• Marketing Automation Specialist at Okta

• Digital Marketing Strategist at Chatter Buzz

• Content Producer at Strava

• Digital Marketing Strategist at Vital

• Marketing Analyst at Duolingo

• Digital Marketing Specialist (.com Focus) FTC 12 Months at Red Bull

• Social Media Manager (Gaming) at Raylo

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Sparktoro: New Audience Research Tool
Sparktoro
​A new version of Sparktoro is here, making it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Test it for free!

🙋🏻‍♀️ Experts to Follow

Let's follow these amazing SEOs and Paid search specialists sharing awesomeness:

• Darren Shaw (Twitter/X, LinkedIn), Founder at Whitespark

• Navah Hopkins (Twitter/X, LinkedIn), PPC Specialist and Evangelist at Optmyzr

• Erin Sparks (Twitter/X, LinkedIn), President at Site Strategics and Host of EDGE of the Web podcast

• Lisa Raehsler (Twitter/X, LinkedIn), Founder & SEM / PPC Strategy Consultant at Big Click Co

• Ashley Segura (Twitter/X, LinkedIn), VP of Marketing & Content Strategy at ContentYum​

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website