MarketingFOMO's Digital Marketing News 🔭 [Apr 8, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube unveils 3 new updates, including live stream reaction analytics
Nicola Agius
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.

Meta Plans A Less Punitive AI-Generated Content Policy
Roger Montti
Meta's updated policy on AI-generated content for Facebook, Instagram and Threads emphasizes transparency over content removal.

Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
Erica Santiago
What is TikTok Live Shopping and is it the modern QVC? Here's what marketers need to know.

Instagram explains why your content isn’t reaching your followers
Nicola Agius
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.

📣 Ads

Instagram makes more money from ads than YouTube does, and it has for years
Richard Lawler
Meta’s court filing in an FTC case shows that in 2021 Instagram’s ad revenue topped $32 billion, compared to $28.8 billion for YouTube.

Max Conversion Value Available For Microsoft Advertising Search Campaigns
Barry Schwartz
Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping search campaigns.

What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Navah Hopkins
Understand the impact of zero impressions on Google Ads. Learn the difference between zero impression and low search volume keywords.

📝 Content Marketing

Thought Leadership Marketing For B2B Brands: Leading The Way
Level343
Fuel your B2B growth with thought leadership marketing. Learn what it is, the benefits, and how to use your expertise to drive business.

8 of the Best AI Writing Tools to Help You Work Smarter, Not Harder
Kirsti Lang
Kirsti has put dozens of AI writing tools to the test — here's a deep dive into her favorite AI writing generators and who she thinks they’ll be most useful for.

AI Compliance: How to Safely Use AI for Marketing in 2024
Christina Newberry
Find out how to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

The Ultimate Guide to Instagram Influencer Marketing for Brands
Mandy Bray
Want to work with influencers to promote your brand on social media? Here’s everything you need to know.