MarketingFOMO's Digital Marketing News 🔭 [Apr 22, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

TikTok Notes: Everything We Know About the New Photo App (+ Screenshots)
Kirsti Lang
TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything known about the platform so far.

Meta could launch Threads ads this year
Anu Adegbola
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

32 Instagram Features Marketers Need To Know in 2024
Alyssa Hirose, Colleen Christison
Here are all of the latest Instagram features you need to know to build a successful presence on the platform.

Meta Releases Latest AI Model, Seeking to Build Out Rival to ChatGPT
Salvador Rodriguez, Joanna Stern
Meta is unveiling Llama 3, a follow-up to its large language model that will be available to the public.

📣 Ads

New YouTube Shorts Ad Opportunities For Brands
Matt G. Southern
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows.

Google AdSense New Ad Intents Formats - Links & Anchors In Content
Barry Schwartz
Google AdSense announced a new auto ads format named "Ad intents." Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content.

Google Ads To Retire Customizers For Text Ads
Matt G. Southern
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.

📝 Content Marketing

How to optimize your content strategy across the customer journey
Stephanie Trovato
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.

5 Steps To Make Content Marketing Your Top Channel
Larry Gurreri
If strategically planned and executed, content marketing has the potential to yield a higher ROI compared to other digital channels. Learn how here.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

How to Find YouTube Influencers
Grace Brennan
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Content Creator 101: Complete Guide for Brands AND Creators
Colleen Christison, Sam Lauron
A pro content creator goes beyond making and publishing digital content. They use that content to build an audience and generate revenue.