Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

TikTok Notes: Everything We Know About the New Photo App (+ Screenshots)
Kirsti Lang
TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything known about the platform so far.

Meta could launch Threads ads this year
Anu Adegbola
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

32 Instagram Features Marketers Need To Know in 2024
Alyssa Hirose, Colleen Christison
Here are all of the latest Instagram features you need to know to build a successful presence on the platform.

Meta Releases Latest AI Model, Seeking to Build Out Rival to ChatGPT
Salvador Rodriguez, Joanna Stern
Meta is unveiling Llama 3, a follow-up to its large language model that will be available to the public.

📣 Ads

New YouTube Shorts Ad Opportunities For Brands
Matt G. Southern
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows.

Google AdSense New Ad Intents Formats - Links & Anchors In Content
Barry Schwartz
Google AdSense announced a new auto ads format named "Ad intents." Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content.

Google Ads To Retire Customizers For Text Ads
Matt G. Southern
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.

📝 Content Marketing

How to optimize your content strategy across the customer journey
Stephanie Trovato
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.

5 Steps To Make Content Marketing Your Top Channel
Larry Gurreri
If strategically planned and executed, content marketing has the potential to yield a higher ROI compared to other digital channels. Learn how here.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

How to Find YouTube Influencers
Grace Brennan
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Content Creator 101: Complete Guide for Brands AND Creators
Colleen Christison, Sam Lauron
A pro content creator goes beyond making and publishing digital content. They use that content to build an audience and generate revenue.

🤖 SEO

​​​​​​Google Goes On Defensive On Its Search Quality & Forum Results Statements
​​Barry Schwartz
Danny Sullivan, Google's Search Liaison, posted comments on a LinkedIn post from Lily Ray defending the statement he made on this topic.

​​​​​​What I learned from auditing over 1,000,000 websites [Presentation]
​​Patrick Stox
​Patrick shares insightful SEO tips, data, and insights from auditing over 1,000,000 domains.

Ecommerce SEO in 2024: The Keys for Success [Presentation]
​​Aleyda Solis
​​Learn about the keys to maximizing SEO success for your online stores in 2024: From doubling down on your product detail pages optimization to making the most out of structured data and merchant center’s integration.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital manager at Goodstuff

• Senior SEO Manager at BrainZ Digital

• Social & Digital Executive at Warner Bros. Discovery

• Marketing Specialist at Pigment

• Digital Content Manager at Wiley

• Content SEO Specialist at Dialpad

• Digital Marketing Manager at Clario

• Product Marketing Specialist at Zillow

• Brand Marketing Specialist at Dream Games

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Run Meta Llama 3 with an API
AutoRepurpose AI
Replicate lets you run language models in the cloud with one line of code.

​​​​​​​​​​​​​AdBlur
QuantumParadox
Seamlessly blur annoying ads surrounding your content. Concentrate on what matters most.

🙋🏻‍♀️ Experts to Follow

Let's follow these amazing SEOs who I had the chance to meet and/or see again at the SEOFOMO x Wix Meetup or the SEOMeetup events this last week in NYC:

• Beth Nunnington (Twitter/X, LinkedIn), VP of Organic Media at Journey Further

• Hank Hoffmeier (Twitter/X, LinkedIn), Sr. Manager of Marketing Operations at Kickbox

• Ryan Jones (Twitter/X, LinkedIn), Senior Vice President at Razorfish

• Destinee Cushing (Twitter/X, LinkedIn), Technical SEO Manager at The New York Times

• Daleska Pedríquez (Twitter/X, LinkedIn), SEO Manager at Caktus.ai

• Rafael Simões (Twitter/X, LinkedIn), International SEO Consultant

• Nicolás Billia (Twitter/X, LinkedIn), News Head of SEO Strategy at Nomadic

• Rachel Heseltine (LinkedIn), VP of SEO at Paramount

• Mike Grehan (Twitter/X, LinkedIn), Chief Executive Officer at Chelsea Digital

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website