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  • MarketingFOMO's Digital Marketing News šŸ”­ [Apr 15, 2024]

MarketingFOMO's Digital Marketing News šŸ”­ [Apr 15, 2024]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[April 15, 2024]

Letā€™s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobsā€¦

šŸ‘ Social

When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out
Kirsti Lang
Videos and shorts posted on these days and at these times tend to get higher views.

LinkedInā€™s most effective posting strategies unveiled by new study
Nicola Agius
Researchers have identified the type of content that generates the most engagement, shares and impressions.

YouTubeā€™s ā€˜Affiliate Hubā€™ Offers A New Way For Channels To Make Money
Matt G. Southern
YouTube unveils Affiliate Hub, a new shopping tool for creators to boost ecommerce monetization.

Meta advertisers claim sales are down and costs are up due to glitchy automated system
Nicola Agius
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.

šŸ“£ Ads

How to implement a full-funnel PPC marketing strategy
Max Trotter
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.

B2B audience targeting: Meta Ads as an alternative to LinkedIn
Menachem Ani
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.

Google and worldā€™s largest ad group announce landmark AI collaboration
Nicola Agius
The worldā€™s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads.

The Performance Max playbook: Best practices and emerging tactics for 2024
Navah Hopkins
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.

šŸ“ Content Marketing

ROI-driven content marketing: Aligning strategies with revenue goals
Julia McCoy
Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.

The Sea of Sameness Problem in Content Marketing & SEO
Wil Reynolds
Breaking away from the sea of sameness in content marketing and SEO isn't easy, but it can lead to valuable, impactful, and unique long term results.

Writing people-first content: A process and template
Marcus Miller
A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

If thereā€™s one thing we all know, itā€™s that thereā€™s a constantā€”if not overwhelmingā€”state of change within SEO and content marketing.

Check out what's trending in 2024 to keep up growth!

šŸ˜Ž Creators & Influencers

TikTok testing virtual influencers for video ads
Nicola Agius
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.

5 Ways to Make Money on Pinterest in 2024: An In-depth Guide for Creators and Businesses
Kirsti Lang
There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.

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