Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out
Kirsti Lang
Videos and shorts posted on these days and at these times tend to get higher views.

LinkedIn’s most effective posting strategies unveiled by new study
Nicola Agius
Researchers have identified the type of content that generates the most engagement, shares and impressions.

YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money
Matt G. Southern
YouTube unveils Affiliate Hub, a new shopping tool for creators to boost ecommerce monetization.

Meta advertisers claim sales are down and costs are up due to glitchy automated system
Nicola Agius
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.

📣 Ads

How to implement a full-funnel PPC marketing strategy
Max Trotter
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.

B2B audience targeting: Meta Ads as an alternative to LinkedIn
Menachem Ani
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.

Google and world’s largest ad group announce landmark AI collaboration
Nicola Agius
The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads.

The Performance Max playbook: Best practices and emerging tactics for 2024
Navah Hopkins
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.

📝 Content Marketing

ROI-driven content marketing: Aligning strategies with revenue goals
Julia McCoy
Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results.

The Sea of Sameness Problem in Content Marketing & SEO
Wil Reynolds
Breaking away from the sea of sameness in content marketing and SEO isn't easy, but it can lead to valuable, impactful, and unique long term results.

Writing people-first content: A process and template
Marcus Miller
A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

^[Sponsor]
💡 Top SEO & Content Marketing Trends for 2024

If there’s one thing we all know, it’s that there’s a constant—if not overwhelming—state of change within SEO and content marketing.

Check out what's trending in 2024 to keep up growth!

😎 Creators & Influencers

TikTok testing virtual influencers for video ads
Nicola Agius
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.

5 Ways to Make Money on Pinterest in 2024: An In-depth Guide for Creators and Businesses
Kirsti Lang
There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.

🤖 SEO

​​​​​Google CEO on the evolution of Search and SGE
​Danny Goodwin
​Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.

Internal Link Audits: The Ultimate Guide, by SEOs, for SEOs
​Ryan Jones
​Discover the importance of internal link audits for SEO success, including types, benefits, and a step-by-step guide to optimizing your site's internal linking.

​The SEO ROI of Blog Content
​Sara Taher
​​We are so obsessed with attribution and forecasting so much to build business cases - which is a fair ask - that sometimes, we hinder our progress and limit ourselves. Sara shows how to avoid this in this guide.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Content Manager at Foot Locker

• Digital Marketing Specialist at Usaopoly

• Content Marketing Specialist at StackCommerce

• Amazon Marketing Specialist at Traeger Wood Pellet Grills

• Web Content Specialist at Unlock Health

• Digital Marketing Analyst at Black Crow

• Performance Marketing and SEO Specialist at Fortum

• Digital Specialist at Pandora

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​AutoRepurpose AI
AutoRepurpose AI
Turn your YouTube videos into text content for Twitter thread, LinkedIn posts, Newsletter, and etc. All you need to do is make a YouTube video.

LancePilot
LancePilot
Maximize your Business growth with Cold WhatsApp Outreach: Personalize, Automate, and send Cold WhatsApp messages that actually get customers.

🙋🏻‍♀️ Experts to Follow

Let's follow these amazing SEOs who are going to participate in the SEOFOMO and Wix NYC Meetup tomorrow:

• Mordy Oberstein (Twitter/X, LinkedIn), Head of SEO Brand at Wix

• Barry Schwartz (Twitter/X, LinkedIn), President of RustyBrick and News Editor at Search Engine Land

• Chris Green (Twitter/X, LinkedIn), Senior SEO Consultant at Torque Partnership

• Mike King (Twitter/X, LinkedIn), Founder of iPullRank

• Lily Ray (Twitter/X, LinkedIn), Vice President, SEO Strategy & Research at Amsive

• Annie Cushing (Twitter/X, LinkedIn), Sr AI Strategist and Author of Making Data Sexy

• Ann Smarty (Twitter/X, LinkedIn), Co-Founder of Smarty Marketing

• Ross Kernez (Twitter/X, LinkedIn), Director of Search At Mavis and Founder at SEO Meetup

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website