Let’s go through the latest in digital marketing news, resources, tools, and jobs…

“I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs”
Violeta Maftei
Violeta shares how she wired AirOps, Peec AI, and Buffer's API into a weekly workflow that finds the LinkedIn questions in her client's niche and turns them into content briefs.

How to set social media goals in 2026 [10 examples]
Colleen Christison
Social media goals feel fuzzy? Colleen shares the SMART process and goals-to-KPIs table to report quarterly reach, leads, sales, and support.

How to cross-post on social media (the right way)
Mahnoor Sheikh
Mahnoor explains what cross-posting is, when it works (or backfires), and what each platform’s native rules allow: tailor content and formatting to each platform, time each post for its network, and track performance across channels.

Threads experiments with post performance recognition awards
Andrew Hutchinson
Threads may soon give users a virtual gem for posting highly engaging content, recognizing user contributions and potentially gamifying the process. The post recognition process also seems similar to X’s Bangers promotion, in which X tried to recognize the most engaging posts in the app.

Attribution, incrementality & MMM: The modern measurement trifecta [Video]
Ginny Marvin, John Chen
Ginny sits down with John to discuss the distinct roles of attribution, incrementality, and media mix modeling, bust the single North Star myth, and explore new tools like open-source Meridian and Qualified Future Conversions.

What Happens To PPC When You Stop Managing Google Ads Through Google Ads
Frederick Vallaeys
Google Ads MCP connectors now let agents pause campaigns and draft client emails outside the UI, but 2012's Scripts era shows what happens without guardrails. Frederick shares four things that break when moving PPC outside the UI.

Google vs. Microsoft AI Max: What’s the same and what’s different
Navah Hopkins
Navah goes through where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.

Reddit expands AI-powered Max campaigns
Andrew Hutchinson
Reddit announced that its AI-powered Max campaigns are now available to all advertisers in the app, providing an automated way to build Reddit promotions. The company is also rolling out three new features for Max campaigns: API support for Max campaigns, a new integration with Smartly, and asset groups that let Max advertisers organize multiple sets of creative in a single Max campaign.

4 Blockers Standing Between You and Content That Converts (and How To Solve Them)
Cathy McKnight
Does your content attract prospects only to ghost them at the decision stage? Prevent the cliff dive by focusing on buyer-enablement content. Cathy shares how to fix the blockers that keep your content from closing deals.

Optimize for the Next Query: Building Informational Content Around Search Journeys, Not Single Keywords
Tommy Stephens
Tommy argues that search doesn’t end with one query, explains what "the next query" actually means, and shares ways to identify ideas for optimizing or creating content: read SERPs and PAA, build topic clusters with internal linking, and more. 

How To Restructure Your Marketing Team & Budget For The AI-Search Era
Jason Shafton
Marketing org charts were designed to win Google rankings. Jason explains how to move people and money when a client decides to compete for AI answers instead.

Anthropic AI watermarking: What it means for content and SEO
Steve Liu
Steve shares a clear look at what Claude changed, why it matters, and what's being missed: “The difference between quality work and slop isn’t whether it passes a detection tool. It’s whether people engage with it, share it, and convert. Everything else is secondary”.

7 affiliate marketing strategies to succeed in the AI search era
Kinsta
AI overviews are changing user behaviors and search intent. Learn seven affiliate marketing strategies to adapt to zero-click searches and boost conversions.

How every major platform pays creators
Alyssa Mercante
Alyssa breaks down the monetization rules and requirements for Instagram, YouTube, TikTok, Twitch, X, Facebook, and Snap.

Why Creator Programs Are Becoming Full Growth Systems
Kalin Anastasov
Kalin explains how brands can build creator marketing programs that connect content, distribution, measurement, and growth.

YouTube Creator Partnerships Analytics Adds Reach Metrics
Hana Kobzová
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics estimate the number of unique viewers, including co-viewers on connected TVs, using a consistent cross-device methodology with YouTube Analytics. This ensures metrics match between Google Ads and YouTube dashboards.

​​ChatGPT built its own search index​
Tomek Rudzki 
Tomek argues that the assumption that ChatGPT retrieves only through Bing and Google and doesn’t have its own index is wrong. He highlights that ChatGPT has its own retrieval store, index family, ranking stack, and caching layer.​

Can AI Agents Complete Tasks on Your Site? My Agentic Search Readiness Audit Framework [Free Skill Included]​
Orit Mutznik
Orit goes through how to run an agentic search readiness audit in 6 stages: lighthouse baseline, accessibility tree, blocker sweep, real agent task runs, WebMCP decision, and scoring.

More insights into ChatGPT’s August citation shifts​
Similarweb, Aleyda Solis
The latest Similarweb data show that citations are no longer dominated by a few UGC sites and moving towards category specific sites.