Let’s go through the latest in digital marketing news, resources, tools, and jobs…

The Best Time to Post on LinkedIn in 2026: 4.8 Million Posts Analyzed
Kirsti Lang, Julian Winternheimer
Kirsti and Julian analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement. The best time to post on LinkedIn in 2026 is generally between 3 p.m. and 8 p.m. on weekdays, with Wednesday at 4 p.m. emerging as the strongest overall slot. 

Australia moves to enable algorithm opt-outs
Andrew Hutchinson
Australia’s government would seek to implement legislation to enable all social media users to opt out of engagement-based algorithms. The move would let users switch to a chronological post order by default, ensuring users see only content from profiles they have explicitly followed and are not influenced by platform amplification.

Social media archiving in 2026: A compliance guide
Christina Newberry
Social media archiving keeps you audit-ready. Christina shares a 5-step workflow plus FOIA, SEC/FINRA, HIPAA, and FERPA basics, and compliance tips.

Threads is overhauling its in-app analytics with more details, except for link clicks
Karissa Bell
Meta is redesigning Threads analytics to show what’s driving user engagement. The overhauled "insights" panel now features Meta AI-powered summaries about individual posts and your account overall, but has eliminated link-click data altogether. 

The 11x ROAS account that lost money on every order
Chris Avery
Chris explains how high ROAS can mask negative contribution, weak incrementality, and costly inventory decisions, then shares how to measure what really matters.

6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
Brooke Osmundson
Brooke explains that, six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to explain the gap.

Google Shopping Ads Have A Reverse Crocodile Effect With AI Overviews
Barry Schwartz
According to new data from Mike Ryan, between mid-2025 and mid-2026, median Shopping ad impressions fell from roughly 1.85 million to 1.4 million, while median click-through rate climbed from 1.20% to nearly 1.55%. This signals the reverse crocodile effect. 

Google Ads AI Dashboards start appearing in advertiser accounts
Anu Adegbola
Google Ads’ AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.

Content distribution strategy: A social-first framework for 2026
Erin Rodrigue
Great content deserves more than one shot. Erin shares a seven-step framework for building a content distribution strategy that works.

8 Proven Ways To Get Executive Approval for Content Budgets
Ann Gynn
Executives rarely pull out the rubber stamp to approve content marketing budgets. So, to help you make the case, eight marketing experts reveal their best (and sometimes counterintuitive) advice to get to yes.

Stop Shoveling Content into a Black Hole and Calling It SEO
Morgan Metcalf
Morgan shares how content creation is just one piece of a much larger puzzle that includes hierarchy, internal linking, and navigation as well as promotion, performance measurement, and ongoing optimization efforts.

Your "AI Content Audit" Has a Preservation Bias
Joe Hall
Joe argues that once AI content analysis becomes cheap, it becomes easy to find a reason to optimize almost everything, including pages that may not deserve to exist in their current form: “the scarce resource is no longer the ability to find opportunities but the judgment required to decide which ones deserve action”.

The brand loyalty playbook: What it really is and how to build it
Jasmine Williams
Jasmine explains what brand loyalty really means, why it’s harder to earn and how social intelligence helps build trust, retain customers and drive growth.

YouTube expands Watch With to more creators
Andrew Hutchinson
YouTube is expanding its Watch With test, which lets creators share live reactions alongside livestreams in the app. Creators using the Watch With feature can earn revenue from reactions posted during their stream. 

Influencers, Social Cohesion And ​The Responsibility Of Business Leaders
Sindhu Bhaskar
Business leaders should measure influence not only by how far a message travels but also by what happens to relationships as it travels. Sindhu goes through it. 

What’s in and out for creators heading into Q4
Alyssa Mercante
Alyssa shares a look at the creator economy trends heading into Q4 2026, from clipping to creators in the C-suite and much more.

​How to Measure AI Search Visibility Impact and Business Success [Video]​
Aleyda Solis, Kevin Indig, Bengü Sarıca Dinçer and Max Woelfle 
Learn about the principles, top mistakes, best resources and do's and dont's to effectively measure your AI search optimization visibility and real business impact with Kevin Indig, Bengu Sarica Dinçer and Max Woelfle.

Checking a Page is Part of a Retrieval Pipeline for AI​
Chris Green
Chris explains how to assess page access and retrieval when AI platforms provide no Search Console like indexing reports, and why checking whether an AI system can access a page should be treated as one observation within a wider retrieval diagnostic process.

How AI Is Reshaping Search Intent – What 2 Studies Reveal​
Clara Soteras
Clara shares how search intent is fracturing beyond informational, navigational, and transactional, and how two new studies show what AI Mode and AI Overviews are doing to user behavior.​