Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Where LinkedIn’s AI Move Went Wrong
Content Marketing Institute Team
LinkedIn's headline-making controversy around AI training from its users’ content has little to do with AI. It’s a mistake already made by Adobe, Meta, and Zoom.

YouTube Extends Shorts To 3 Minutes, Adds New Features
Matt G. Southern
YouTube expands Shorts to 3 minutes and adds templates, AI tools, and the option to show fewer Shorts on the homepage.

How to use social and forum data to inform next-level SEO strategies
Tory Gray
Tory explains how to use “non-traditional” data sources to gain powerful insights that can lead to a differentiated, effective SEO content strategy.

How to set a smart social media budget (and get it approved)
Christina Newberry
Every business should have a social strategy backed by a social media budget. Find out how much you should be spending on social media marketing in this guide by Christina.

Microsoft Ads Expands Performance Max Features and Introduces New Bidding Options
Swipe Insights
Microsoft Advertising has released several updates and new features for October to enhance advertisers' ability to reach customers and optimize their campaigns, especially during the peak holiday season.

Google’s AI search summaries officially have ads
Emma Roth
Google is rolling out ads in AI Overviews, which means you’ll now start seeing products in some of the search engine’s AI-generated summaries.

Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads
Navah Hopkins
Discover the ad copy tactics that work for Google Ads. Learn from a study that analyzed over a million ads and gained insights for higher profitability.

How AI is advancing advertising and changing consumer engagement
Anu Adegbola
James Murray of Microsoft explains how AI-powered search engines are revolutionizing user interactions & highlights the opportunity for advertisers.

Your “Evergreen Content” Desperately Needs Routine Watering, Fertilization, and Pruning
Ben Seidel
Water and fertilize your content, protect your content against pests and disease, and adapt to seasonal changes. Ben shares how to update existing content in this guide.

GenAI’s Impact on Content Creation: Key Insights for 2025
Jodi Cachey 
Discover how GenAI will revolutionize content creation, with 90% of marketers adopting it by 2025. Get insights on AI-driven efficiency and transformation.

24 Experts Explain Content Marketing Funnel: How to Create, Measure, and Keep It on Track
Nathan Sebastian
GoodFirms surveyed 110+ Marketing Experts worldwide to find out how to measure and create a successful content marketing funnel in this comprehensive guide. 

How to Make a Compelling Business Case for Content Marketing That Gets Executive Buy-In
Chad Buleen
Want to exceed and reach your long-term goals sustainably? Chad explains how to make a compelling business case for content marketing in this guide.

Hone your skill set with the free, on-demand Wix Studio SEO Course, which includes:

20 Types of Social Media Influencers You Need to Know About
Jacinda Santora 
Discover the 20 types of influencers to enhance your marketing strategies. Jacinda explains in this guide how to identify and effectively engage with influencers for better ROI.

How To Build a Micro-Influencer Marketing Strategy (2024)
Bani Kaur
Partnering with micro-influencers can help you tailor your social media marketing strategy to a niche audience, which can increase engagement and conversion. Bani goes through it. 

Omnicom Media Group strikes partnership with Snap for creator collaboration
Michael Bürgi 
Omnicom Media Group’s influencer marketing agency Creo is partnering with ​Snapchat’s​ Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars.

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing
Jaxon Parrott
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

​​​​​​​​​Google Releases: AI-Organized Search, Google Lens, and more
Liz Reid
​Google 1) Has introduced more capabilities to Lens to make it even easier to search the world around you 2) Is rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile.

​​​​​​​​​Google’s SEO Tip To Get New Site Picked Up Faster
Roger Montti
John Mueller offered technical SEO advice on Reddit about a common mistake that keeps a brand-new site from getting picked up.

​​​​​​​​Google Clarifies Simultaneous Use of Canonical & Noindex
Roger Montti
John Mueller clarifies his previous 'maybe' stance on using noindex and canonical on the same page.​​​​​​​​​

​buzzabout - AI Audience Insights Tool
Flow
Extract key opinions from social media conversations, and win more customers by deeply understanding their pains, gains, and thoughts.

Wispr Flow - Effortless Voice Dictation
Flow
Use your voice to write 3x faster in every application: AI commands, auto-edits, 100+ languages.

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO
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