Let’s go through the latest in digital marketing news, resources, tools, and jobs…

AI Search Is Everywhere: Why Social Media and SEO Can No Longer Work Apart [Video]
Sebastian Prohaska, Vanessa Wurster
Vanessa argues that brands need to think more broadly about where people and AI systems discover information. Her message is not that every business suddenly needs to be everywhere. It is that companies need to understand where visibility actually happens before deciding where to invest.

Employee advocacy in 2026: How to build a program
Hannah Macready, Eileen Kwok, Erin Rodrigue
Hannah, Eileen, and Erin share a six-step guide on starting an employee advocacy program: identify your employee advocates, curate content employees actually want to share, make sharing easy, and more. 

How to make Instagram Reels: the complete 2026 guide
Instagram
Instagram shares a guide on what Reels are, how long they can be, how to record and edit your first one, how to share it with the right people, and how to collaborate with others using Remix and Collab.

YouTube updates Shorts algorithm to put more focus on original content
Andrew Hutchinson
YouTube’s Shorts algorithm now prioritizes original content and reduces the reach of content re-uploaded from other creators without adding anything of your own. The update will give creators more incentive to keep posting while reducing the presence of aggregator accounts.

Google Analytics Adds App Conversions To Cross-Channel Reports
Matt G. Southern
Google Analytics now supports app conversions in its performance and attribution reports. Availability varies by property, and budgeting stays web-only.

Demand Gen campaign creative, explained: asset variety, testing, and fatigue [Video]
Ginny Marvin, Alejandro Osio
Ginny and Alejandro bust a few myths about asset testing and asset fatigue, and walk through the newest tools for simplifying your creative process.

Microsoft Advertising Optimization Experiments Now Generally Available
Barry Schwartz
Microsoft Advertising announced that optimization experiments are now generally available for Search, Shopping, Audience, and Performance Max campaigns. This allows you to run controlled A/B tests for bidding, targeting, creative, and more to see how a change affects performance before you roll it out, Microsoft wrote. 

Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
Anu Adegbola
New research by Graphite and Similarweb reveals how early advertisers are approaching creative, landing pages, and campaign strategy: 43% of ad-eligible US users have seen ads, the annualized run rate is $1B, and CTRs have doubled since launch.

How To Make Your Content Discoverable as Blue Links Fade
Ann Gynn
Ann shares strategies from 15 experts on how to make your content discoverable: show up where your audience wants answers, structure your content so AI finds it, reconfigure your discoverability metrics, and more. 

Creating News Content That Stands Out in AI and Multimodal Search
Gianluca Fiorelli, Louisa Frahm
Gianluca and Louisa discuss matching the content format to the story, creating evergreen content that remains valuable in AI search, and what Google’s shift toward Top Stories and preferred sources means for news publishers. 

​Google: Manually Fact-Check & Review AI-Generated Content For Accuracy​
Barry Schwartz 
Google has updated its guidance to highlight manually checking AI generated content for accuracy and trustworthiness before publishing. The review also applies to titles, meta descriptions, structured data, and image alt text: editorial responsibility extends beyond the main copy.

AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Marcus Pentzek
Marcus shares how human translators lost four of six content types to post-edited AI in a 774-output English-to-Chinese benchmark, and model choice beat post-editing.

Creators That Convert: Four Business Leaders on Driving Full-Funnel Marketing Results [Video]
Zoë Ruderman, Marie-Laure De Veyt, Beth Everhart, et al.
Zoë sits down with four business leaders to explore how brands can turn creator partnerships into measurable business results, how creator-led market research can replace rigid creative briefs, and why extending creator content into retail media and CTV represents a significant untapped opportunity.

The creator economy’s stance on AI is shifting — again
Alyssa Mercante  
Creators are integrating AI tools into their workflows, but at what point do they overtake the creative process and result in sameness? Alyssa goes through it. 

Why in-house marketing teams are turning to external support for influencer campaigns
Nadica Naceva
In-house influencer marketing is growing fast, yet most teams still outsource specific tasks. “This [influencer marketing] channel in 2026 isn't being outsourced away from brands – it's being run by brands, with outside help stitched into the parts that don't need a full-time employee to handle. That's a more sustainable model than either extreme”.

How Google, LinkedIn, Meta and TikTok are Supporting B2B Creator Growth and Discovery
Theresa Meis
Platforms like LinkedIn, YouTube, and Meta are building creator infrastructure like LinkedIn Creator Marketplace, YouTube Creator Partnerships, Meta for Creators, and more. Theresa shares what it means for B2B brands.

​​How AI Agents Use Websites, Where They Fail, and What to Fix​
Giacomo Zecchini 
Giacomo tested browser agents across 100 purpose built tests and live production pages using multiple models. The research identifies failures linked to interface structure, naming, state, and feedback, highlighting accessibility as a strong foundation for agent usability.​

GEO Citation Analysis: What LLMs Cite in Australia, and Why​
Rahul Sengupta 
Prosperity Media analyzed 122,787 citations across 467 prompts covering 12 brands. Listicles appeared in 90% of prompts and accounted for 26.9% of citations, with important differences by intent and industry. The study also examines freshness and Australian relevance. A must read if you target the Australian market.

​Identifying the Right KPIs in the Context of AI Search​
Francine Monahan 
Francine explains how to connect AI search measurement with business goals, baselines, and lead quality. She discusses visibility, citations, share of voice, answer accuracy, referral engagement, and revenue contribution, highlighting the need to understand which mentions matter commercially and how they relate to results.