Let’s go through the latest in digital marketing news, resources, tools, and jobs…

YouTube Analytics Adds Real-Time Format Filtering
Matt G. Southern
YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across long-form, Shorts, and live streams.

10 Skills You Need to Become a Great Social Media Manager
Digital Marketing Institute
Becoming a good Social Media Manager needs a wide range of skills to create engaging social content that converts as many followers as possible into loyal customers. Check them out.

How to create a social media calendar: Hootsuite social team’s POV
Trish Riswick
A social media calendar is your secret weapon to success on social. Here’s how Hootsuite’s social team gets it done.

Data Shows Instagram Reels are Best For Reach — But Not Engagement
Kirsti Lang
A deep dive from Buffer’s data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.

Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Anu Adegbola
Meta's 'automatic adjustments' allow its system to make campaign changes without explicit advertiser consent.

Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Matt G. Southern
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers.

X Launches AI-Powered Advertising Platform Targeting Small and Medium Businesses
Swipe Insight
X has launched a redesigned advertising platform for small and medium-sized businesses, focusing on simplicity and AI-driven optimization. 

Google Expands Travel Ads With Real Time Data
Andrew Hutchinson
Google’s updating its Travel Ads in search with additional informational options, while it’s also testing out expanded location promotions in-stream.

What Is Content Writing? Plus 15 Tips to Take Your Content to the Next Level
Ramona Sukhraj
Answer your audience’s questions, offer a unique perspective, and be thorough. Ramona shares some of her favorite content-writing tips.

Small Businesses Are Turning to AI for Content Marketing, New Semrush Report Shows
Zhengxue dai
Zhengxue shares key insights from Semrush’s AI report on how businesses use AI for content marketing.

How to write conversational content
Cindy Paul
People want more authentic content. By writing conversational content, you'll be able to deliver. But how do you do that? Cindy shares it in this guide. 

Retail Content Marketing Strategy: 5 Steps To Grow Your Audience
Holly Stanley
Holly explains how to use retail content marketing to build an engaged audience that has an intention to purchase from your retail business.

If your technical SEO is poor, search engines will struggle to discover, crawl, index and rank your site quickly and correctly. ​

Optimize your technical web configurations for search with this guide to maximize your site’s health and performance!

Stop Chasing Algorithms — Here's How Creators Can Take Control of Their Content and Monetize on Their Own Terms
Carlos Gil
Social media platforms promise creators visibility, but the real challenge lies in relying on algorithms for income. One needs to take ownership of their content. 

Influencer Marketing Sustainability and Ethics
Djanan Kasumovic
Explore ethical influencer marketing in 2024, where transparency, responsibility, and sustainability drive success for brands and influencers.

Post Performance Report: Brands making the most of the the holiday season
Aubree Smith
Is your audience clinging to pumpkin spice or ready for Christmas? See which brands are already maximizing social holiday marketing.

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
Alexander Lee 
“In addition to paying prominent foam-flinging influencers to review its products, the company edited the creators’ content to create targeted programmatic video ads for platforms like Facebook and Instagram”.

Google Discontinues Sitelinks Search Box
​​John Mueller
​​Google will be removing the Sitelinks Search Box visual element starting November 21, 2024. “This doesn't affect rankings or the other sitelinks visual element, and won't be listed in the Search status dashboard”.​​​​​​​​​

Google’s Answer on Ideal Content Length for SEO
​​Roger Montti
​​John Mueller's answer on content length challenged assumptions and encouraged a different approach to content strategy.

TF-IDF Text Analysis in SEO
​Sara Taher
​​Learn what is TF-IDF, what are the benefits of analyzing SERPs using this method, and what that means for SEOs. Sara goes through it in this guide.

How to scrape customer reviews for actionable insights
​Giulia Panozzo
​​Giulia shows how to get qualitative data directly from customers and scrape brand reviews with Python with a Colab included in this guide.​​​​​​​​​

​YouTube Keyword Tool
Ahrefs
Get more views on YouTube by researching keywords people are searching for.

Reddit Insights
Keyword Insights
Find the best keywords from Reddit posts with our powerful keyword research tool.

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO
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