Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How to create a Black Friday social media marketing strategy
Natalie O'Grady
Natalie shares seven tips to make your Black Friday campaign successful: encourage opt-ins and new followers, partner with creators and influencers, create different promotions for different audiences, and more. 

Why the For You Page deserves SEO attention
Ashley Liddell
Ashley goes through why the FYP functions as a search engine and how to build demand through social search and digital PR: “Social saves, shares, video views, and changes in branded search volume can provide insights that help explain a brand’s growth — something our field has historically struggled to do”.

Best Time to Post on Facebook — New Data from 14M Posts
Kirsti Lang 
Kirsti analyzed 14 million Facebook posts to pinpoint the best times and days to post: the single best time is Thursday at 9 a.m., while Wednesday is the best day overall, with Thursday and Tuesday close behind.

What SEOs can learn from social discovery platforms
Nofisat Tolu Balogun - Dopemu
Nofisat covers what translates from social back into SEO and what this means for SEO teams: treat social platforms as part of the organic visibility surface, not as something separate from SEO, factor algorithmic redistribution into content lifecycle planning, and build cluster strategies that span owned and platform content.

Fast Delivery Options Expanded in Google Merchant Center
Hana Kobzová
Google Merchant Center’s new fast delivery feature boosts product visibility for retailers by offering customers expedited delivery options. Retailers can configure their fast delivery options for Australia, Canada, India, Japan, the UK, and the US. Delivery times range from 1 to 4 days, depending on the country.

Should your PPC landing pages change for AI Overviews?
Melissa Washburn
Melissa shares how to make your PPC landing page a better signal for Google: give Google and humans enough information to understand the offer, build around intent, not just keywords, don’t turn your landing page into an AI-generated encyclopedia, and more. 

Google Ads New Translation Tool
Barry Schwartz
Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to "Translate your campaigns to reach global customers and boost your conversions," Google wrote.

OpenAI expands ChatGPT Ads to 26 new countries as diversification push accelerates
Ashley Capoot
OpenAI announced it is expanding ChatGPT Ads to 26 additional countries, bringing the total to 89 nations worldwide. Free users and Go subscribers in countries including Argentina, Peru, Nigeria, South Africa, and Ukraine will start seeing ads in ChatGPT.

What actually happened when our blog went AI-first: A manager's account
Jamie Juviler
Jamie shares his experience implementing an AI-first writing model on HubSpot’s blog and what this means for people managers: give writers access to tools and room to experiment before locking in rigid workflows, mandate experimentation, not method, and create space for honest feedback, including constructive feedback.

Headless Content Marketing: A New (Old) Strategy for Search
Ryan Law
Ryan explains the concept of headless content marketing and argues that headless content isn't meant to bring people to your website. Instead, it exists to help your brand get mentioned in AI answers. 

How to prioritize SEO content updates and new opportunities
Gaetano Pizzi
Gaetano explains why not every page needs a rewrite and not every gap needs a new URL. He shares three questions to ask before adding new content: Is there a customer need the site doesn’t already cover? Can the business add something useful and credible? Does the page have a clear place on the site?

Why the Best Content Marketing in 2027 Will Cost More (Just Not in Money)
Robert Rose
Robert argues that cheap content isn’t getting cheaper to compete with. It’s getting easier to ignore. In 2027, the best content will cost nerve, point of view, and the guts to be a little weird on purpose.

“What to Charge for a Sponsored Post: Real Rates From 3 Creators on our Team”
Tamilore Oladipo
Three creators on Buffer's content team share what they actually charge for sponsored posts and share guidelines to set rates as a creator: follower count doesn’t work well as a pricing formula; format determines the price more than anything else; charge separately for usage rights, exclusivity, extra revisions, and more. 

Creator content shapes AI product recommendations
Carryl Pierre-Drews
Carryl shares how AI draws on creator reviews, product experiences, and consumer sentiment to inform recommendations and what brands should do: Partner with creators who have real expertise, real product experience, real credibility, and great storytelling.

What Makes B2B Influencer Content Effective Right Now?
Nick Nelson
Nick shares best practices for impactful influencer content: lean into durable formats, integrate influence across the marketing mix, and play the long game. 

YouTube shares data on how creators are using AI
Andrew Hutchinson
A YouTube study found that nearly two-thirds of video posters want to use artificial intelligence to insert themselves into their content. The data also found that aspiring fashion designers used AI to bring their concepts to life. Meanwhile, other creators inserted themselves into video game scenes.

​​How to Scale AI Search Optimization with AI Workflows Without Losing Quality [Video]​
Aleyda Solis, Sam Torres, Lazarina Stoy, Alfonso Moure 
Watch Sam Torres, Lazarina Stoy, and Alfonso Moure and yours truly going through the best ways for using AI workflows to scale AI search optimization while maintaining quality... yes, it's doable.​

GEO Guide 2027: How to Improve Visibility in ChatGPT, AI Mode, and AI Search According to 200+ Top Experts and Resources​
John Shehata 
A comprehensive aggregation featuring guides and resources going through AI search access, content, brand information, measurement, and platform differences from +200 search specialists.

​AI Overviews Appear on 82.5% of US Brand Searches. Here Are the Brand Pages They Cite the Most​
Yulia Deda 
Yulia from SE Visible found AI Overviews in 82.5% of checks across its sample of 1,000 US brand keywords, compared with 40.4% in Germany, with 62% of the brand pages AI Overviews cite not ranking in the top 10.