Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Facebook is rolling out Your algorithm to Shape What You See on the feed
Facebook
Facebook is introducing Your algorithm, an AI-powered tool where you can directly input your interests to fine-tune what you see, and the ranking systems will adapt in real time.

How to do a social media competitor analysis in 2026
Christina Newberry, Karolina Mikolajczyk
Christina and Karolina share a five-step process for social media competitor analysis: identify your competitors, define the metrics you will track, gather competitor data, and more. 

Pinterest shares how to design the exit and reach Gen Z
Pinterest
Gen Z is trading doomscrolling for the joys of IRL. Pinterest shares how brands can ‘design the exit’ and reach this audience when they’re ready for action, not distraction: Open the door, ignite their intention, and set them free. 

Your social media following isn’t the asset you think it is
Jeanne Jennings 
Every new piece of content shouldn't mean starting from zero. Jeanne shares how to turn fleeting social media attention into ongoing audience relationships.

Google Ads introduces new channel prioritization and budget controls
Tal Akabas
Google Ads is introducing two new optional controls, channel prioritization and budget allocation, to allocate budget across Search, Shopping, Performance Max, and Demand Gen over the next months. 

Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Benjamin Wenner
Benjamin explains how competitor complaints and cancellation searches reveal high-intent PPC leads you can convert with offers and landing pages that ease the switch.

Consolidate or segment? A Performance Max decision framework
Menachem Ani
Menachem shares how too much consolidation wastes spend and too much fragmentation hurts optimization, and shares how to find the right balance for your Google Ads account.

How to Track Google Ads Conversions in the Age of AI
Michelle Morgan 
Michelle walks through how to create a winning Google Ads conversion strategy so you can track and impact the most important results for your business.

Which Sections of Your Content Are Actually Citable?
Lumar
The Lumar team shares five practical checks to identify where your content may need improvement: Does the section answer one question? Can the section be read in isolation? Are the facts inside the section? and more. 

“What Pokemon Pokopia Taught Me About the Future of Marketing”
Amanda Natividad
Amanda predicts that “Made entirely by humans” will become a premium signal, and the marketers and creators who earn that premium will be the ones who honed the skills and decision-making that can’t simply be predicted one token at a time: mature creative judgment, distinctive taste, and an original perspective.

Finding High-Value Converting Queries That Mainstream Tools Miss
Dan Petrovic
Dan explains how to uncover high-converting, commercial search queries that show zero volume in mainstream SEO tools while keeping your sites invisible to competitors.

Why AI Disclosure Won’t Build Trust in Your Content (and What Will)
Robert Rose
Robert argues that disclosing you used AI is like disclosing you used a typewriter. It tells the audience nothing about whether they should trust you. He then shares what actually matters and how to do that for every AI-assisted piece.

How brands pay influencers in multiple countries: contracts, tax forms and payouts
Nadica Naceva
Nadica shares how paying influencers abroad involves 4 contract terms, tax documentation, and 3 payout routes. Transfer costs include fees and exchange-rate margins.

Personal branding: What it is and how to build yours
Brent Barnhart
Brent shares what personal branding is, why it matters, and how to build a personal brand in 7 steps, with real examples.

Why brands struggle with influencer measurement — and what to do about it
Aaron Baar
Aaron shares how a growing number of marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.

LinkedIn adds new creator monetization options
Andrew Hutchinson
LinkedIn has announced a range of updates that are designed to help creators maximize their content efforts, including expanded brand sponsorship opportunities, updated insights into content performance, and the option to offer one-on-one consultations in the app.

​AI Mode queries in Search Console: what 155 sites show​
Jan-Willem Bobbink
Jan-Willem goes through Search Console query data across 155 sites to assess AI Mode related search behavior. A must-read resource to see how conversational searches may be reflected in your own query reports.

​PR for Machines: Earning Coverage That LLMs Repeat [Presentation]​
Ross Hudgens
Ross shows how digital PR can support both SEO and AI search visibility, including how to assess whether it fits your business, get more value from your data, and pursue “best X” placements, among other tactics.​

How Do We Move Forward if the SERP Is Generative?​
Mike King
Mike examines Google’s generative UI research and its potential implications for search measurement. He argues that increasingly dynamic results require repeated observations and distributions of outcomes, rather than relying on a single ranking snapshot.