Let’s go through the latest in digital marketing news, resources, tools, and jobs…

LinkedIn says 10M people have signed up as freelancers on its Services Marketplace
Ingrid Lunden
10 million people have created pages on LinkedIn’s Services Marketplace to date, which is up 48% in the last year. Service requests are on the rise, too, averaging eight per minute and up 65% overall year-over-year.

19 Social Media Metrics to Measure Performance
Ankit Vora
Wondering which social media metrics to track? Ankit shares 19 essential metrics for brands and creators in this guide.

How Marketers Can Reach Gen Z On Social Media
Chelsea Alves
Chelsea shares how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience.

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
Erica Santiago
Erica gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own.

A Beginner’s Guide To Reddit: How To Get Started
Brent Csutoras
Get started on Reddit with confidence. From navigating subreddits to understanding the voting system, this guide has you covered.

Reddit introduces AI-powered keyword targeting features
Anu Adegbola
Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversations.

To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools
David Cohen
“Advertisers input their assets, budget, and targeting goals, and Smart+ uses TikTok Symphony to create or choose the best asset, selects the best audience, and serves the ads to the users most likely to convert”.

Meta Unveils Video and AI Advertising Updates at Advertising Week 2024
Swipe Insight
Meta announced updates at Advertising Week 2024, focusing on video content, AI tools, and creator partnerships. 

Microsoft Ads Makes Copilot Advancements
Brooke Osmundson
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.

What Is Content Marketing? [Simple Definition + Starter Guide]
Carlos Silva
What is content marketing, how does it work, and how to get started with it? Carlos goes through it in this comprehensive guide. 

A 6-Step Framework For Repurposing Content Effectively
Karolyn Raphael
How do you turn a single piece of content into a powerful cross-channel marketing tool? Karolyn goes through it in this guide. 

5 Content Marketing Ideas for November 2024
Armando Roggio
Armando shares ideas for November including holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
Stephanie Stahl
The latest B2B content marketing research dives deep into the statistics behind what marketers are doing, what’s working, budget and spending, and trends for 2025.

PreWriter is an AI-powered content creation suite that helps writers, businesses and content teams accelerate content production and improve efficiency.

PreWriter’s innovative technology generates quality content in minutes. You can triple your content output while saving hours of time! Give it almost anything — a URL, keyword, list, topic, outline, or article — and get back SEO-friendly content ready for your writer’s finishing touches. Writers are free to focus on maintaining quality, originality and brand consistency.

Give PreWriter a try for free and see how it can improve your content development workflow.

6 winning influencer marketing strategies you need to know in 2024
Bazaarvoice
See Bazaar Voice’s favorite influencer marketing examples from last year, ranging from nano-influencers to mega-influencers and celebrities

The social media influencer mask is slipping as consumers wisen up
Patricia Battle
Consumers are starting to fight back against influencer marketing with a bold new trend. “As these videos grow in popularity on social media, they quietly promote a new standard that suggests consumers should purchase products en masse.”

Influencer marketing glossary: Terms you need to know
Mary Keutelian
In the fast-paced world of social media marketing, even the most advanced marketers can use a refresher on influencer marketing terminology. Mary goes through it. 

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Krystal Scanlon
“Any good marketer knows and understands that if you really want to make your audiences fall in love with your product, you need to tell a compelling narrative that makes them fall in love with not just what they’re buying, but why they’re buying it”.

​​​​​​​​​Creating content for SEO in a Zero-Click World
Chantal Smink
​Chantal explains why platforms should no longer dictate a company's content strategy, and companies can no longer have separate strategies for each platform. Learn how we must work from a single central narrative and adapt it to different channels.

Mining the SERPs with off the shelf tools to find SEO Gold [Presentation]
Charles Meaden
Discover how you can scrape the search engine result pages, including images, local search and Youtube using no-code tools to extract valuable and actionable information.

SEO For Black Friday, Cyber Monday and Holiday Season Deals
LearningSEO.io
Learn to optimize your Website content to target and rank for Black Friday, Cyber Monday or Holiday Deals season queries for your products and services.​​​​​​​​​

​Blaze : The Marketing AI Tool for Teams of One
Blaze
Produce blog posts, social media content, ad copy, and marketing briefs - all in your brand voice.

​Eddie : Your AI Storytelling Partner
Eddie
Prompt-to-video edit. Iterate with Eddie to craft stories from your interviews. Then export to MP4, Adobe, Resolve & FCP.

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website