Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Reddit Is Going Logged-In Only – Brands Still Need To Be In The Conversation
Brent Csutoras
Brent shares how Reddit conversations still shape purchase decisions through search and AI: “Being present gives you an opportunity to learn from those conversations and help where your experience is relevant, while respecting how that community works”.

Instagram AI disclosure policy: What to label + how
Erin Rodrigue
Erin explains how the Instagram AI disclosure policy works, and how to label your content the right way.

Meta, TikTok and Google push back on California law
Andrew Hutchinson
Meta and TikTok are joining Google in seeking to block the enforcement of a new law in California that would force them to stop using “psychologically exploitative features” on users under age 16. The platforms are pushing back on these restrictions and arguing that they violate the First Amendment, as well as Section 230 protections for online providers.

How to create a social media budget for 2027
Jasmine Williams
Jasmine goes through how to create a social media budget for 2027, including key expenses, cost benchmarks, and tips to secure leadership buy-in.

Pinterest Ads Examples and Tips for Ecommerce
Merlyn Miller
Merlyn explains the common types of Pinterest ads, with real-world examples that show the elements of a successful ad: mobile-friendly format, eye-catching content, a clear call to action, and concise titles and descriptions.

Google Updates How Performance Max Handles Brand Searches
Hana Kobzová
Google has updated its documentation to indicate that Performance Max campaigns may filter out navigational and brand-specific searches in favor of dedicated brand Search campaigns. This change ensures that brand-related queries are managed by campaigns offering more precise control.

How To Run A Full-Funnel Ecommerce Account Through BFCM Week
Tony Adam
Tony shares how to build demand before BFCM with Meta prospecting, give Google budget room for peak sales, and retarget holiday visitors to drive December purchases.

Beyond demand capture: Why performance marketers need brand marketing
Navah Hopkins
Navah explains when to invest in demand creation, which metrics matter, and how to test new growth opportunities without sacrificing accountability.

What channels grow when organic search shrinks?
Kevin Indig
Kevin shares the findings from Similarweb data from the US and France, showing where email and paid search are growing, why Direct is holding up better, and how the mix varies by industry.

AI for product marketing (7 actionable use cases)
Chris Hanna
Chris goes through how to use AI for product marketing, with use cases for messaging, customer interviews, battlecards, and more.

B2B Marketing Metrics That Matter: Proving Marketing’s Business Impact
Jane Bartel
Jane shares 11 meaningful B2B marketing metrics worth paying attention to, and the questions they can help you answer: Marketing-generated revenue, customer acquisition cost and payback period, branded search, and direct traffic.

How to Write Content AI Can Summarize (Without Losing Impact)
Goran Mirkovic
Goran breaks down how AI summarizes your content, why most small business websites don’t hold up to it, and how to restructure your pages so your differentiation survives.

The Best MCP Servers for Social Media: The 8-Tool Stack I Use Every Week As A Creator
Tamilore Oladipo
Tamilore shares eight MCP servers she uses every week to turn random ideas into finished posts without switching between a dozen tabs. These include Buffer, Notion, Granola, Canva, and more. 

Why LinkedIn’s Betting On “Workfluencers” In the Creator Economy—And Penalizing AI Slop
Nicole Ramirez
LinkedIn’s creator economy is surging, and 83 percent of its top voices still have a day job. Nicole shares why authenticity is winning, and how platforms are cracking down on automated content.

Everyone’s Scaling Micro-Creators for Q4. Here’s the Part Most Brands Are Skipping.
Nadica Naceva
Nadica shares how to scale micro-creators for Q4 without sacrificing vetting, tracking, alignment, or campaign performance as creator volume grows.

Why B2B marketers are turning to paid influencers
Ruth Stevens
Ruth explains how B2B creators are turning expertise into profitable businesses, while brands find new ways to reach buyers through trusted voices: “B2B creators are most likely to be content creators with large B2B or professional audiences, customer advocates, or independent consultants”.

​How to Build an AI Search Optimization Roadmap​
Limor Barenholtz 
Limor shares a five-step process in a comprehensive guide to baseline AI presence, diagnose gaps, assess the evidence behind proposed actions, and organize implementation into 30-day blocks.

​Tech SEO in the AI Search Era: The Shifts, Trends and What to Do About Them [Presentation]​
Aleyda Solis
Check out my TechSEO Connect presentation on how AI search, automation, and agents are changing technical SEO: Using findings from the SEOFOMO Tech SEO in an AI search era survey, I share practical actions to reduce execution bottlenecks, secure stakeholder support, and measure impact while keeping expert judgment central to the work.​

We Opted Out of Google AI Search - Here's What Happened​
Cyrus Shepard
What happens when you opt out of Google’s AI answers? Cyrus shares a 28-day opt-out experiment in which his site’s Google AI visibility disappeared and returned after opting back in. Comparing the periods, he estimates an AI search CTR of around 0.9%.