MarketingFOMO's Digital Marketing News 🔭 [November 4, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube Expands AI-Generated Video Summaries, Adds New Tools
Matt G. Southern
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates.

Social media management explained [COMPLETE GUIDE]
Stacey McLachlan
Stacey explains how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales in this comprehensive guide. 

How to get more views on TikTok: 16 essential strategies
Brent Barnhart
Trying to figure out how to get more views on TikTok? Try these sixteen strategies to boost your videos' view counts faster.

29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar
Angela Rollins
Get unstuck with 29 creative Instagram post ideas and examples from brands and creators who are nailing it.

📣 Ads

LinkedIn rolls out post boosting for Lead Generation
Anu Adegbola
LinkedIn's new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.

Google Ads New Sales & Leads Conversion Reports
Barry Schwartz
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads.

YouTube Adds Poll Stickers for Shorts, Ad Category Blocking for Channels
Andrew Hutchinson
YouTube adds the capacity to block specific categories of ads from appearing on your content at a channel level.

Google Launches Business Links for Search Ads to Capture Multiple User Intents
Hana Kobzová
Google has launched Business Links for Search Ads, a new asset type that targets customized user intents within a single search ad. 

📝 Content Marketing

Beyond the funnel: A new approach to content marketing
Constantine von Hoffman
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Constantine goes through it. 

5 Bright Ideas To Help Your Content and Marketing Shine in 2025
Stephanie Stahl
Try these ideas from R. Ethan Braden, Ann Handley, Shabnam Mogharabi, and others to reshape your content and marketing strategies around creativity, impact, and even joy.

5 Content Marketing Ideas for December 2024
Armando Roggio
Repeal day, Christmas card day, white elephant day, and more. Armando shares five content marketing ideas for December. 

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan
Jon Nastor
Drive more traffic with a proven content marketing strategy that actually works. Jon shares a step-by-step guide to start growing today.

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😎 Creators & Influencers

Holiday Season 2024: Influencer Marketing Tips And Advice
Danielle Wiley
Danielle shares five tips to help make your 2024 holiday influencer marketing campaign a success.

Creators weigh content decisions and costs of election-driven marketing blackout
Antoinette Siu
“Not every creator and brand plans to pause their marketing content during the election — some are adjusting their campaigns or shifting their timelines instead”.

How brands are engaging a young, skeptical generation of consumers
FastCo Works
By forming strategic partnerships with influencers and tapping into the power of social media, marketers are reaching Gen Z audiences. 

6 marketing takeaways from Longlegs’ campaign of terror
Laura M. Browning
The campaign behind the horror flick Longlegs raked in $22 million on opening weekend. Laura shares six lessons that you can bring to your next marketing campaign.