MarketingFOMO's Digital Marketing News 🔭 [November 11, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

“I Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned.”
Caroline Giegerich
“If you’re not using video yet, it might be time to add it to your content repertoire and see for yourself”.

‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Aubree Smith
Social media is consumers’ favorite holiday resource. Aubree shares the latest holiday shopping trends brands should prepare for this season.

Australia plans social media ban for under-16s
Hannah Ritchie
Australia's government says it will introduce "world-leading" legislation to ban children under 16 from social media. The government says it wants to mitigate the "harm" social media is inflicting on children.

The best time to post on TikTok: 2024 data for 6 industries
Karolina Mikolajczyk, Colleen Christison
The best time to post on TikTok varies by industry and day of the week. Use these recommendations to make sure your videos get seen.

📣 Ads

Google Sunsets Local Services Ads mobile app, shifts focus to the web platform
Anu Adegbola
Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

Bing Rolls Out New Sponsored Label For Search Ads
Barry Schwartz
​After a month or so of testing, it seems like the "sponsored" labels are rolling out across Bing's search ads.

YouTube Expands Creator Control Over Ad Partnerships
Matt G. Southern
YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.

Meta Ads Introduces New Breakdown Comparison Panel for Enhanced Reporting
Bram Van der Hallen
Meta Ads Manager has launched a new 'Breakdown' feature in its reporting interface, enabling advertisers to compare campaign results across multiple dimensions without reloading data tables.

Google Ads Rolling Out Brand Guidelines For PMax Campaigns
Barry Schwartz
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live.

📝 Content Marketing

The Ultimate Guide to Content Marketing Best Practices
Dana Nicole
Dana shares 15 activities to consider using in your content marketing plan. These content marketing best practices include defining your messaging and building a team.

Content Marketing On A Budget: 5 Strategies That Actually Work
Renae Gregoire
Marketing budgets just took a 56.8% hit. Renae shares how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

18+ Effective Content Marketing Ideas To Optimize Market Spends
Victoria Taylor
Victoria explains how to build content marketing ideas to increase your marketing-qualified lead to sales-qualified lead conversion and build organic marketing growth in this guide.

What makes content go viral, backed by research
Kelsey Libert 
What makes content go viral? According to Kelsey’s latest research, the key lies in triggering specific emotions, publishing at the right time, and telling stories that resonate.

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💡 Stay Updated in Real Time with the Latest Digital Marketing and SEO News with SEOFOMO News

I'm delighted to announce the SEOFOMO News: Your Real-Time Source for SEO and Digital Marketing news.

​SEOFOMO News is a news community designed for SEO and digital marketing professionals to stay current with the latest industry developments in real time, created to complement the newsletter.

My mission with SEOFOMO News is to make it easier for the SEO and Digital Marketing community to follow essential updates as they happen, all in one place, without the distractions and spam of generic social media platforms. We’ve designed this platform to maintain a high signal-to-noise ratio by prioritizing high-quality content and fostering insightful discussions around the industry’s most impactful stories.

In addition, SEOFOMO News is a space where you can not only follow up but also contribute by submitting relevant SEO and Digital Marketing news, updates, and resources, as well as engage in thoughtful discussions with other SEOs in a positive, moderated environment.

😎 Creators & Influencers

Why the ad industry is redefining what it means to be a creator vs. influencer
Antoinette Siu
“Influencers build their audience with their personality and content on platforms like TikTok and Instagram, while creators “blend their personal brand with exceptional production skills” often on Instagram Reels with different digital content that includes animation or art”. 

11 Influencer Marketing Tips & Ideas for Happy Holiday Campaigns
Amanda Rodhe
Influencer marketing can help boost sales and grow your audience. Make holiday a huge success with these influencer marketing tips and campaign ideas by Amanda.

Influencer Marketing: The B2B Game Plan for Success
Michael Estrin
B2B influencer marketing offers big opportunities to engage customers at every stage of the buyer’s journey. Follow this expert advice to maximize the success of your content collaborations.