Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Inside Canva’s social media campaigns: their social lead explains
Erin Rodrigue
Erin sat down with Lachlan Stewart to learn how Canva uses social media to drive conversation and fuel business growth. “Being the first to try something new is how you create highly shareable, engaging content”.

Designing an AI marketing strategy for social media: An expert guide
Jasmine Williams
Jasmine goes through how to design an AI marketing strategy that brings the best of both together.

LinkedIn will enable consultants to book business directly from their profile
Andrew Hutchinson
LinkedIn has added a new way for advisors to book consulting sessions directly in the app, with a tool that will enable Premium subscribers to better use the platform to generate direct leads and business.

Best Time to Post on Instagram in 2026: New Data from 9.6 Million Posts
Kirsti Lang
Kirsti analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

Google Ads to auto-link YouTube channels starting June 10
Anu Adegbola
From June 10, Google Ads accounts that aren’t already linked to a YouTube channel will be automatically connected. The update removes the need for manual linking and ensures advertisers can access video engagement data and targeting features by default.

“I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete”
Frederick Vallaeys
The decline of keyword targeting signals a major shift in PPC, with AI prioritizing intent, automation, and data signals over manual control. Frederick goes through it.

Google Ads Search Terms Report Shows Best Approximation Of User's Intent
Barry Schwartz
Google added a section to the Google Ads document explaining that, because of new Google AI search features like Lens, AI Mode, AI Overviews, and autocomplete searches, the search terms report may now show keywords that "represent the best approximation of the user's intent".

“We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget”
Lakshmi Padmanaban
Lakshmi analyzed 21K+ Google Ads accounts across five consecutive quarters. The data shows that impressions are down 11%, CVR is softening, and mid-market accounts are delivering the highest ROAS.

Why good content still loses in Google Search
Ashish Jacob
Strong content can still fail when positioning barriers limit visibility. Ashish goes through how to diagnose the issues holding rankings back.

5 Content Marketing Ideas for June 2026
Armando Roggio
From the FIFA World Cup to weddings, June presents opportunities to connect products to how customers live, celebrate, and spend. Armando shares five content marketing ideas. 

5 reasons why AI will not save your business or your marketing
Alice Rowan
Generative AI may seem like a great time and money-saving tool for your business. But when it comes at the cost of trust and authority, is it worth it? Alice goes through it.

Operations vs. Orchestration: What a Content-Led Marketing Organization Actually Looks Like
Robert Rose
Content operations get the assets out the door. Content orchestration decides which assets are worth building. Most teams do the first. Robert goes through how to build the other.

Sponsor

Introducing Finchling Trending PR Campaigns: a free resource to discover the PR campaigns getting the most media coverage right now! Updated daily, ranked by coverage, and browsable by industry 👇 With it, you can:

🔎 Discover the latest trending PR campaigns across different industries.
📈 Understand why each campaign is working, with a short description, why it gained traction, and the key lesson to learn from it.
📰 See how coverage has evolved over time, including the publications that have featured each campaign since launch.

The goal is simple: make it easier for digital PR, comms, and marketing teams to spot what’s resonating in the media right now, and learn from the campaigns that are actually earning coverage.

LinkedIn wants to host thousands of events a year as part of its bet on creators
Alex Bitter, Ashley Stewart
LinkedIn plans to expand creator-led events, aiming for 4,000 annually, as part of its strategy to tap into the multi-billion-dollar creator economy.

YouTube publishes brand growth playbook
Andrew Hutchinson
The guide offers suggestions for building businesses on the platform and tapping into the evolving creator marketplace.

​From Accountability To Partnership: Why The Creator Economy Needs Industry Self-Regulation
Eric Reicin
“By investing in proactive solutions, such as influencer training and certification, the industry can help ensure that creators are not only powerful voices but responsible ones”.

Is MrBeast Building a Creator Media Network?
Nadica Naceva
MrBeast and Beast Industries are reportedly building a creator marketplace connecting brands with creators at scale. The move could signal a shift from influencer campaigns toward creator-powered media systems.

​​Ecommerce AI Search Optimization: What Citation and AI Traffic Patterns Across 5 Subverticals Tell Us About Going Beyond PDPs and PLPs​
Aleyda Solis
I analyze AI citation patterns across 25 leading US ecommerce sites, showing how AI systems cite far more than product and category pages: guides, support content, reviews, communities, YouTube, Reddit, specialist media, and more. Find out how AI citation and click patterns differ in ecommerce, and what this means for your ecommerce AI search optimization.​

Engineering the SEO Ecosystem for the AI Era​
Gianluca Fiorelli, Aimee Jurenka
Gianluca and Aimee go through how AI is changing SEO strategy. Explore agentic search, building knowledge graphs, and using vibe coding to boost brand visibility.

​The Consensus Gap​
Kevin Indig
Kevin goes through why a blended AEO score hides the only finding that matters, which page types and domains actually travel across engines, and the shift from measuring AI presence to measuring portability.​​