Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Reddit releases new small business marketing guide
Andrew Hutchinson
Reddit releases a 13-page publication outlining key product trends in the app and providing an overview of related subreddit communities.

Pinterest for small business marketing: A guide for 2026
McCall Lanman
McCall covers everything you need to build a Pinterest marketing strategy that drives real business results: setting up a business account, building a keyword strategy, creating high-performing pins, running ads, and measuring what works.

Social media KPIs: how to set and track them in 2026
Hannah Macready
Hannah goes through how setting smart social media KPIs will help your team focus on the metrics that really matter and track performance over time.

Threads finally brings messaging to the web
Aisha Malik
Threads is rolling out messaging on the web, bringing one-on-one and group chats to desktop, the company announced. The rollout of web messaging and Live Chats shows that Threads is focused on making conversations a central part of its platform, beyond posts and replies.

Query intent vs. conversion intent: Why the difference matters
Navah Hopkins
What users type isn’t always what they want. Navah explains how aligning intent signals, behavior, and brand improves performance.

OpenAI: New ways to buy ChatGPT ads
OpenAI
OpenAI announced that advertisers can now create ChatGPT ads through partners or a new beta self-serve Ads Manager. They’re also introducing CPC bidding and expanded measurement tools, giving businesses “more flexible ways to buy, manage, and understand campaign performance without sharing conversations or personal details with advertisers”.

Google Officially Introduces Site Visits Asset
Hana Kobzová
Google has published a new help page detailing the site visits asset for ads, confirming its official name and functionality. Eligibility for site visits includes requirements for clicks and policy compliance.

How Ecommerce Brands Should Run Performance Max Campaigns In 2026
Tony Adam
Running Performance Max alongside Standard Shopping gives advertisers the control, visibility, and reach needed to drive profitable ecommerce growth. Tony goes through it.

27 Great Content Writing Examples, Tips, and Tools
Ann Gynn
Attracting and keeping an audience’s attention with words isn’t easy. Ann shares two dozen tips, numerous tools, and motivating examples that will make it easier.

Marketing on LinkedIn: What you need to know
Constantine von Hoffman
Constantine provides a comprehensive guide to LinkedIn's tools, strategies, and best practices, and the recent debut of off-platform event advertisements.

Complete guide to user-generated content (UGC) in 2026
Claire Beveridge
User-generated content (images, reviews, videos) provides social proof and authenticity, helping you build trust with new audiences. Claire goes through how to use it to build trust, boost engagement, and increase conversions.

How Story-Led Content Wins Visibility in the AI-First Search Landscape
Chioma Anunobi
Chioma goes through how story-led content improves AI search visibility by enhancing clarity, context, and trust - helping your content get cited, summarised, and discovered.

Sponsor

Finchling scans the news cycle and tells you exactly which stories you should react to, and why.

Most news monitoring tools work the same way: you give them a keyword, and they send an alert every time it appears somewhere. But this means you also get sent a LOT of junk.

Finchling doesn't care about keywords. It reads the news and asks a better question: "Is there a reactive PR opportunity here for this brand?".

The balance of power in influencer marketing is shifting
Dan Whateley, Lucia Moses
With organic reach dwindling on TikTok and Instagram, creator-led budgets are increasingly dedicated to paid amplification. EMARKETER forecasts that spending to promote creator content will likely overtake initial production costs as platforms prioritize boosted posts over organic discovery.

Instagram is testing optional ‘AI creator’ labels
Karissa Bell
Instagram is testing a new account-level label that will allow creators to self-identify as an "AI creator." The new labels are an effort to "raise the bar on AI transparency on Instagram." These labels are entirely optional. That means many users are still likely to encounter AI content with a vague "AI info" label or no label at all.

What are the best employee advocacy program examples?
Colleen Christison
Colleen goes through what the best employee advocacy programs look like and how they help brands grow faster through real voices, not corporate speak.

Some micro influencers find promising security in brand ownership over sponsorships
Kimeko McCoy
Brand partnerships are undergoing a structural overhaul. Kimeko explains why some influencers are trading short-term cash for equity stakes.

​AI Citation Ranking Factors Analysis​
Cyrus Shepard
Cyrus Shepard analyzes 54 AI citation studies, patents, and experiments to identify what most influences AI search citations, showing that many factors still align with strong SEO fundamentals: crawlability, rankings, relevance, structure, freshness, and brand trust.​

Whitespark’s Guide to Google’s AI Mode for Local Businesses​
Miriam Ellis 
Traditional local SEO still matters, but AI Mode adds a new layer that rewards broad authoritative content, strong reputation management, and investment in channels you control. Miriam goes through it in this comprehensive guide.

Patterns we see in ChatGPT query fanouts​
Tomek Rudzki
Tomek breaks down what fanouts actually do, why "best of" listicles keep winning, which review sites quietly shape how AI describes your brand, and how to find the exact fanouts firing on your own prompts.​​