MarketingFOMO's Digital Marketing News 🔭 [March 9, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Reddit will warn users who repeatedly upvote banned content
Jay Peters
Reddit will now issue warnings to users who “upvote several pieces of content banned for violating our policies” within “a certain timeframe,” starting first with violent content, the company announced on March 5.

How Companies Should Shift Their Social Media Marketing Strategy
Megan Poinski
“Try to figure out what’s the 1% that’s different about you, not the 99% that’s the same. What’s the uncommon commonality that you have in common with your best customer? Where are these people hanging out in these tiny little pockets online?”

Instagram Previews More Features of Its Edits App
Andrew Hutchinson
Instagram’s new video editing app is getting close to launch, and it shared some new info on the feature set of the app, including in-development elements that won’t be available on release.

Best time to post on social media: Q1 2025 update
Hannah Macready
The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries.

📣 Ads

Google Vehicle Ads Now Allow RVs & Campers
Barry Schwartz
Google now accepts RVs and campers in Google Vehicle Ads. Google posted, "Vehicle ads will be expanding to include recreational vehicles (RVs) and campers".

Microsoft Copilot enhances engagement with new Showroom ads and Dynamic filters
Swipe Insight
Microsoft Advertising introduced new products to enhance audience engagement, including AI-based agents for websites and interactive Showroom ads.

Google Ads on AI, personalization and the future of shopping
Vidhya Srinivasan
Google is working on more interactive ads that help viewers learn about products right in the ad without leaving their viewing experience. They’re also helping brands discover and connect with creators to authentically reach audiences through partnership ads.

Google Merchant Center renames Conversion Settings as Key Event Setup
Anu Adegbola
Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework.

📝 Content Marketing

How to Develop a Content Strategy in 7 Steps (From Start to Finish)
Caroline Forsey
Want your content to attract and engage your target audience at every stage of the funnel? Caroline goes through the steps to develop a comprehensive content strategy in this guide.

There’s Nothing Prudent About Good Content Marketing
Al Urbanski
“Earning media attention is all about imagination, too. I always thought you had no business being a writer unless you had something original to say, or an original way to say it”.

The 11 Hottest Content Marketing Trends to Follow in 2025
Margarita Loktionova
Margarita goes through the 11 hottest trends to help you understand where the content marketing industry is headed.

Is using AI cheating?: “Here’s how AI tools save me over ten hours a month” 
Heather Lloyd-Martin
Smarter brainstorming, accelerated first drafts and effortless content repurposing. Heather shares how AI tools save her 10+ hours monthly on the content creation process. 

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😎 Creators & Influencers

29 influencer marketing statistics to guide your brand’s strategy in 2025
Martha Kendall
Martha shares key influencer marketing statistics for 2025, including platform trends, ROI and strategies to increase your campaign’s influence and reach.

Whalar bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
Antoinette Siu
While membership programs and physical creator spaces are signs of a “maturing” creator economy, eMarketer analyst Minda Smiley said it remains to be seen “how these spaces can actually be useful for creators”.

15+ Newsletters for Creators and Marketers in 2025
Tamilore Oladipo
With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts.

YouTube introduces Premium Lite: Watch your favorite creators ad-free
Jack Greenberg
On March 5, YouTube will begin expanding Premium Lite pilot to users in the US. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free for $7.99 per month.

🤖 AI in Marketing

5 Early Observations about The New Google AI Mode in Test
Aleyda Solis
​I opted-in to test it, and I got access earlier today. Here are 5 early observations after initially testing it, and my thoughts about if it represents a higher risk to organic search traffic than AIO’s.

Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Nick Haigler
​Nick tested whether frequent mentions on top news sites influence ChatGPT brand visibility. “Being featured in Forbes or CNBC doesn’t guarantee your brand appears in ChatGPT’s answers”.

What GenAI is doing to the Content Quality Bell Curve
Barry Adams
​Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder to stand out. Barry goes through it.

How to Use AI for SEO?
Sara Taher
​“AI generated content is faster and cheaper, but it's not great content, it can be just called "ok". Then there's people using AI to write, and then there is just 100% human written content”.

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not
Patrick Coffee
​“Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.”