Let’s go through the latest in digital marketing news, resources, tools, and jobs…

The Best Time to Post on Social Media in 2026: Times for Every Major Platform
Kirsti Lang
Buffer pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published. “Midweek tends to perform best overall. Wednesdays see higher engagement across most platforms we looked at, but again, it's very platform-specific”.

Reddit takes on the bots with new ‘human verification’ requirements for fishy behavior
Sarah Perez
Reddit will begin labeling automated accounts that are providing a service to users, similar to how the “good bots” are labeled on X, and it will now require accounts that are suspected of being bots to verify if they’re human.

How to craft an effective social media content strategy
Sam Kendall
Sam outlines 12 steps you can follow to build a social media content strategy from scratch, including how to tailor it to your brand's uniqueness and its audience.

Social media for business: A practical guide
Stacey McLachlan, Christina Newberry
Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand. Stacey and Christina share everything you need to know to build a winning social media marketing strategy for your business.

First ChatGPT Ads Share Little Data To Advertisers
Barry Schwartz
According to The Information, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad targeting features.

How To Determine What Paid Media Channels Are Right for You
Tim Jensen
Paid media performance improves when businesses match channels to product fit, data quality, and realistic budget constraints. Tim shares a series of questions to ask when determining the PPC channels you should use.

Google retires several legacy ad format policies
Anu Adegbola
Google is removing legacy ad format policies in Google Ads, including discontinuing multiple ad format policies, including those related to form ads, image quality, responsive ads, and text ads, reflecting the shift toward newer, automated campaign types.

The Target CPA Dilemma: When “Beating Goal” Isn’t an Invitation to Tinker
Susan Yen
If your campaign is beating its target CPA, the real question isn't "how do we lower it?", it's "do we actually need to?". Susan goes through it. 

Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
Mateusz Makosiewicz
AI content is not bad for SEO. Google has made it clear that they evaluate content based on quality and helpfulness, not the tool you used to make it. Mateusz goes through seven reasons why AI content isn’t an SEO risk, and why he doesn’t think it ever will be.

The Research Phase of Content Creation that SEOs Sometimes Skip (But Shouldn’t)
Laura Plack
Laura goes through how to do research to not simply gather more sources, but to synthesize insight from multiple perspectives, including experts, documentation, real-world examples, and customer conversations.

How To Build a Content Strategy That Survives AI Search (Think Gravity Not Volume)
Ann Gynn
AI search engines prioritize relevance over volume. Ann shares three lessons from HubSpot’s rebuilt content strategy to survive the evolving search landscape. Assess how well you’re set up to attract the right audience and earn citations.

Is evergreen content “dying”? Not for B2B service businesses
Nikki Pilkington
Your potential clients don’t find you by googling “breaking news.” They find you because they have a problem and they’re looking for someone who can solve it. Nikki shares why evergreen content still works for B2B service businesses.

How to optimize influencer content for search everywhere
Nikki Lam
Nikki goes through how to turn creator content into search inventory with keyword briefs, platform research, and SERP tracking across TikTok, Google, and AI. 

YouTube Shopping expands to creators with 500 subscribers or more
The YouTube Team
YouTube is expanding access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program with at least 500 subscribers who meet eligibility guidelines.

Meta is letting creators fill their Reels with shopping links
Karissa Bell
Meta says it will allow eligible creators to link to up to 30 distinct products in a single Reel. The feature will be available on both Instagram and Facebook, though Facebook creators are limited to tagging products from marketplace partners like Amazon.

Nilay Patel: “Confronting the CEO of the AI company that impersonated me” [Video]
The Verge
Nilay Patel sits down with Superhuman CEO Shishir Mehrotra on the difference between attribution and impersonation, and what AI companies should owe creators.

​​Your GEO Strategy Might Be Destroying Your SEO​
Lily Ray
Many tactics designed to win in AI search can undermine SEO performance - which is, ironically, necessary for success in AI search. Lily goes through five GEO tactics that she believes could eventually backfire for both SEO and AI search performance.

​The content types most cited by LLMs​
Tom Wells 
Tom analyzed 75,000 AI answers, with 1,056,727 citations retrieved from three AI models, to understand which content types are most likely to be cited by different LLMs. More than half (52%) of AI citations come from three content types: listicles, articles, and product pages.​

The Arrival Effect: What a Sci-Fi Masterpiece Teaches Us About Surviving AI Search​
Gianluca Fiorelli
Arrival is a meditation on what happens when a fundamentally different intelligence forces you to restructure how you perceive reality. Gianluca explains that is exactly what AI search is doing to us. And the practitioners who refuse to learn the new language will suffer the same fate as the generals in the film who misread the signal.

​​Google March Combo Updates: They released and completed the rollout of the March 2026 spam update and Began Rolling Out March 2026 Core Update​
Barry Schwartz, Matt G. Southern

​Google Adds Google-Agent User Agent​
Barry Schwartz 
Google has added a new user-agent to the user-triggered fetchers named Google-Agent. Google said the user agent is rolling out over the next few weeks and will be used by Google agents hosted on Google infrastructure to navigate the web and perform actions upon user request.

​Google expands Search Live globally​
Liza Ma 
Google is expanding Search Live globally to all languages and locations where AI Mode is available. This makes it available in 200 countries and territories. Google says this expansion is enabled by its new audio and voice model, Gemini 3.1 Flash Live, “which delivers even more natural and intuitive conversations”.

AEO Grader
HubSpot
Get detailed competitive analysis, brand sentiment scoring, and strategic recommendations to optimize your brand's AI visibility.

Free Keyword Research Tool
Moz
Identify high-opportunity target keywords, analyze SERPs, and spot where you can improve rankings.

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That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website