MarketingFOMO's Digital Marketing News 🔭 [March 3, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

In challenge to YouTube, TikTok revamps its desktop platform
Aisha Malik
TikTok announced on Feb 27 its web-based experience features a new modular layout, refreshed For You feed, a new Explore tab, immersive full-screen LIVE gaming streaming, and a floating player.

YouTube Says It Now Has More Than 1 Billion Monthly Viewers of Podcast Content
Todd Spangler
According to YouTube, it now has more than 1 billion monthly viewers for podcast content worldwide. In 2024, users watched more than 400 million hours of podcasts monthly on living-room devices, the company said.

Instagram May Be Exploring a Separate Reels App
Andrew Hutchinson
Instagram CEO Adam Mosseri recently talked about the concept of a separate Reels app to IG staff. A standalone Reels app would be a more direct replica of TikTok, opening to a full-screen, scrolling display of short-form videos.

LinkedIn Rolls Out Email Metrics For Newsletter Publishers
Matt G. Southern
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates.

📣 Ads

Google Ads Runs Different Auctions For Each Ad Location, Doc Update Says
Barry Schwartz 
Google has updated its "How the Google Ads auction works" page to add a line that says that Google will run different auctions for each ad location.

YouTube will show fewer ads in ‘interruptive’ slots
Wes Davis
Starting May 12th, YouTube says it will show fewer mid-roll ads that it thinks will interrupt sentences or action sequences, and more at “natural break points” like pauses or transitions.

Grok for Advertisers: X introduces New AI Tools for Brands
X Business
X introduces two powerful new features that put Grok’s capabilities directly into your hands: Prefill with Grok and Analyze Campaign with Grok.

Google Local Service Ads now uses your booking links from Business Profiles
Barry Schwartz
Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local Service Ads.

📝 Content Marketing

The Modern Brand Guide: Creating Scroll Stopping Content on Snapchat
Snapchat
Leverage UGC, partner with snap stars, and align brand content to passion points. Snapchat reveals the modern brand guide to creating content that will capture attention, drive happiness, and brand outcomes.

The Old and the New of Content Marketing and PR [Video]
Gianluca Fiorelli
Join Lexi Mills and Ross Simmonds to learn how content consumption is evolving, the changing role of PR in SEO, and the impact of AI on brand visibility.

7 (New) Laws for Content Marketing Success
Robert Rose
The laws dictating content marketing success have changed. Follow this advice by Robert to dominate the second half of this decade.

Scaling content creation without compromising quality (with template)
Edwin Toonen
Edwin goes over how to scale your content production step by step, showing common problems and solutions.

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😎 Creators & Influencers

TikTok sunsets its creator marketplace for TikTok One, a broader solution with AI tools
Sarah Perez
TikTok is preparing to sunset its creator marketplace on April 1 in favor of a new, more expanded experience, the company has informed businesses and creators.

How to create an influencer contract (plus template)
Ronnie Gomez
An influencer contract template cuts through friction, resulting in better partnerships. Ronnie shares how to create an influencer contract in this guide. 

How to Use Substack: Lessons from What's Working for Creators
Tamilore Oladipo
Tamilore goes through insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability
Antoinette Siu
A Brooklyn-based lifestyle and culture creator in their late 30s shares why they are looking for a 9-to-5 now. “You can’t just have a following and get numbers anymore”.

🤖 AI in Marketing

What Sources do AI Search Engines cite? Analysis of 40k responses and 250k sources
Beeri Amiel
​An in-depth analysis of 40,000 AI search engine responses and 250,000 sources to understand what content gets cited and why. “Perplexity and Gemini appear to include citations, pulling in a broader range of sources”.

SearchGPT and ChatGPT Referral Tracking: Why your Analytics Can Be Missing It
​Brett Tabke
Even if ChatGPT and SearchGPT don’t pass referrer headers, document.referrer might still capture some referral data within the browser. Learn more about this in this guide from Brett.

​Not appearing in Google AI Overviews significantly harms webpages: Study
​Danny Goodwin
​Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

​​AI Search Optimization: Data Finds Brand Mentions Improve Visibility
​Matt G. Southern
​A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations.

​​​Beyond Rank Tracking: Analyzing Brand Perceptions Through Language Model Association Networks
​Dan Petrovic
Dan demonstrates how directly probing LLMs can reveal hidden brand associations, competitive landscapes, and evolving market dynamics, providing a richer, more nuanced understanding of a brand’s online presence.

​​​The State Of AI Chatbots And SEO
​Kevin Indig
AI chatbots are reshaping SEO. Should you worry or adapt? This analysis by Kevin unpacks their impact on search and what it means for your strategy.