MarketingFOMO's Digital Marketing News 🔭 [March 29, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Facebook’s new Friends-only feed ditches all the algorithmic junk
Emma Roth
Facebook is launching a new “Friends” tab that filters out algorithmic recommendations and shows only content from friends.

YouTube is changing how YouTube Shorts views are counted
Aisha Malik
YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing. Shorts views will now count the number of times a creator’s Short starts to play or replay.

The Best Time to Post on Twitter/X in 2025: Based on Data from 1 Million Posts
Kirsti Lang
Buffer analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

10 New YouTube Marketing Strategies With Fresh Examples For 2025
Greg Jarboe
Outdated YouTube strategies won’t cut it. Greg goes through updated expert tips for keeping your video content fresh and effective this year.

📣 Ads

Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting
Swipe Insight
Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services.

Google: Removing EU News Publishers Had No Impact On Search Ad Revenue
Barry Schwartz 
Google published its findings from its experiment of removing some EU news publishers from its search results. The results said that Google had no visible loss of search ad revenue when the news publishers were removed.

LinkedIn introduces AI and automation tools to improve ad performance
Anu Adegbola
LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

Google Ads WhatsApp Conversation Goals Get Diagnostics & More
Barry Schwartz 
Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages.

📝 Content Marketing

How to Create Quality Content (Follow Our 5-Level Framework)
Si Quan Ong, Tim Soulo
Si Quan and Tim analyzed their content at Ahrefs and discovered five distinct levels. Each level represents a different kind of investment, skill set, and potential impact on your marketing goals.

How Business Owners Can Combat The Wave Of AI-Generated Content
Nick Leighton
With a constant barrage of AI content, it’s difficult for high-quality content to capture the same attention from consumers. Nick goes through it. 

How to Make User-Generated Content Work for You in 2025
Kaleigh Moore
Make marketing with user-generated content easy with these tips and ideas for how your business can grow your UGC strategies.

How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
Ann Gynn
Frustrating content requests? Follow this advice (including scripts for 5 common scenarios) by Ann to say no politely and strategically.

^[Sponsor]
💡 The Impact of Google’s AI Overviews on Organic Traffic and How to Respond

Get the insights & strategies to stay ahead.

😎 Creators & Influencers

Why Content Creators Offer Flexible Prices For Small Businesses
Kristen Bousquet
While every creator deserves to be fairly paid for their time, effort, and expertise, many understand that not all brands are operating with the same level of resources.

We need a reality check from influencer marketing
Cassidy Comeau
“Influencer marketing isn’t inherently bad, but the curated and sometimes misleading nature of it is consequential. It’s best we think twice before putting our self-worth on the line and mistaking curated illusions for authenticity”.

The creator economy: Making dollars and sense out of social partnerships
Aubree Smith
The creator economy has reshaped everything from how audiences consume content, to the relationships between audiences and brands. Aubree goes through it. 

Some B2B marketers are banking on their own employees to create content for their brands
Antoinette Siu 
“Employee brand advocacy can provide employees with opportunities for their own professional growth, increased visibility and the chance to showcase “the culture behind the brand”.

🤖 AI in Marketing

Google Expands AI Overviews To More EU Regions
Barry Schwartz
AI Overviews are now officially live in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.

Google drops AI while browsing feature
Barry Schwartz
Google has dropped its AI while browsing feature, formerly known as SGE while browsing. This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.

AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%
Trishla Ostwal
AI is being used to automate campaign setup, optimize performance, cutting weeks-long processes down to hours.

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
Louise Linehan
AI drives significant brand awareness, creates more informed audiences, and delivers more qualified leads—but it’s not just about traffic. Louise goes through it.

How Google Decides When to Use Gemini Grounding for User Queries
Dan Petrovic
Not every query benefits from grounding, and Google has implemented a smart mechanism to decide when to activate this feature.

How to Measure The Impact of AI Overviews on Organic Search Traffic
Crawling Mondays / Aleyda Solis
The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process to take more metrics and context into account to assess the before/after and understand their impact.