Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Replying to Your Threads Comments Can Boost Engagement by 42%
Kirsti Lang
Replying to Threads comments boosts engagement by 42%, according to Buffer’s analysis of 128,000 posts. Kirsti goes through why Threads rewards replies more than any other platform.

YouTube expands voice replies to all creators, adds new Shorts remix options
Andrew Hutchinson
YouTube is expanding its voice replies option to all creators, while it’s also trying out some new creation tools for Shorts, and enhancing its Premium Lite subscription offering.

Social media audit: Simple steps + free templates
Michelle Martin, Stacey McLachlan
A social media audit is the best way to review and improve any social marketing strategy. Michelle and Stacey share this free checklist and template to make it easy.

New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
Chelsea Alves
The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and AI-mediated discovery. Chelsea goes through what this means for marketers.

7 Surprising Findings From Our Study of 15K+ Google Ads Accounts
Susie Marino
Susie analyzed over 15,000 Google Ads accounts to see what's behind successful campaigns, including average spend, Quality Scores, and more. “The top performers in Google Ads are not the biggest spenders”.

Microsoft Introduces Self-Service Negative Keywords for PMAX
Hana Kobzová
Microsoft Advertising has introduced a new open beta that allows advertisers to add self-serve negative keywords directly within Performance Max campaigns.

How to write paid search ads that outperform your competitors
Tim Jensen
Review your ads in context, not isolation. Tim shares practical tips to sharpen messaging, use AI wisely, and write PPC copy that converts.

Google expands beta access to text guidelines in AI Max
Rushil Grover
Google is expanding beta access to text guidelines for all advertisers globally across AI Max for Search and Performance Max campaigns, with full language and vertical support.

Writing for GEO feels like early SEO all over again
Jeanne Jennings
The shift from ranking to extraction is subtle but significant. Jeanne goes through how to make expertise easier to use without turning it into a formula.

Winning B2B Trust Part 4: Build ‘Proof of Work’ Into Your Brand Strategy
Robert Rose
AI has made efficiency so cheap that effort and friction now signal value. That’s why including proof of work and inviting people into your “factory” is now critical to brand trust. Robert goes through it. 

Best Practices Are Meaningless Without Audience Research
Amanda Natividad
There isn’t actually anything “wrong” with best practices. The problem comes when you employ best practices without personalization or a point of view. Amanda shares how to make best practices your best practices.

The Importance of Blogging in an Increasingly AI-Driven Landscape
Samantha Blunk
Search is more conversational and AI-driven. Blog posts can help you show up in AI Overviews because they can target the longer, more specific questions users are asking.

Snap is hosting its own creator awards show
Anna Washenko
Snapchat launches Snappy Awards Show, which will be held at the company's headquarters on March 31. Comedian and content creator Matt Friend will host the event.

How to Make Money on Instagram in 2026: 12 Ideas for Creators and Small Businesses
Sabreen Haziq
From subscriptions to UGC to merch, Sabreen shares 12 ways to monetize your Instagram following, even if you don’t have a massive following.

Creator Partnerships Section Now Populated
Hana Kobzová
The Creator Partnerships section in Google Ads was first seen populated with creators, signaling a broader rollout of Google’s influencer collaboration tools. What previously appeared empty is now filled with discoverable creator profiles and new management features.

Can the creator economy stay afloat in a flood of AI slop?
Anthony Ha
Kirsten Korosec, Rebecca Bellan, and Anthony Ha debated what’s next for the creator economy and whether there will be any room for the next generation of creators to stand out.

​​​​The real risk of AI-generated content​
Tomek Rudzki 
Tomek goes through how AI content sites lose visibility, shares important considerations while creating AI content, and explains how to use AI content safely.​

First study on the impact of AI Overviews on Spanish Publishers​
Clara Soteras, MJ Cachón
AIOs appear in 34.6% of timeless searches, while only 1.1% of the time for breaking news. There is an almost total segregation between AIOs and the “Top Stories” module. Query length is a direct predictor of AI appearance. Learn more about these and other findings from the first AIO's impact study developed for Spanish publishers.

​What 13 months of data reveal about LLM traffic, growth, and conversions​
Jason Tabeling 
An analysis of LLM referral traffic shows low volume, rapid growth, shifting citations, and an 18% conversion rate. Jason goes through the findings.​

​February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks
Barry Schwartz 
Google's February 2026 Discover core update started on February 5, 2026, and ended on February 27 after 21 days and 17 hours.​

Google's contextual overlay, pop-up link cards are now live in AI Mode​
Aleyda Solis
Robby Stein from Google had announced in X that AI Overviews and AI Mode would start showing groups of links in a pop-up as you hover over them on desktop. We can see this experience now live.

​Google Won't Use Sitemap Files If Its Not Convinced Of New/Important Content
Barry Schwartz 
John Mueller said that if Google is not convinced that there is new and important content to index on your site, then it won't use the sitemap file. Just because you have a sitemap, it does not mean Google will index all the pages in that file.

Open Graph previews, fixed automatically
OpenGraph+
Generate Open Graph previews that stay in sync with your content.

Meta Description Rewriter
Lee Foot
Rewrite meta descriptions with AI - professional tone, proper length, SEO-optimized.

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That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website