Let’s go through the latest in digital marketing news, resources, tools, and jobs…

10 Reddit comment frameworks that drive engagement without sounding like ads
Ken Savage
Ken shares practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.

How to build your Bluesky strategy: The complete guide for modern brands
John Paul Hernandez
John goes through how to build a Bluesky strategy that strengthens community engagement, supports authentic conversations, and aligns with your 2026 social media goals.

YouTube expands access to likeness detection tools
Andrew Hutchinson
YouTube announced expanded access to its likeness detection tools to a larger pilot group of government officials, journalists, and political candidates.

TikTok analytics 2026: The ultimate guide for marketers
Laura Wong
Master TikTok analytics by understanding the metrics that matter, how to track ROI, and the best analytics tools for marketers in this guide by Laura.

Survey Says: PPC is Harder Than It Was 2 Years Ago
Greg Finn
PPCSurvey released the "State of PPC" report with responses from over one thousand PPC practitioners. “53% of respondents claimed that managing PPC campaigns is "harder" than it was 2 years ago. A mere 16% thought that it was "easier" than it was 2 years ago, and 31% said it was "about the same".

ChatGPT ads are coming — here’s how you should prepare now
David Johnson
If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel, redirecting ad budgets.

Merchant Center for Agencies Launches in the US and Canada
Hana Kobzová
Google is rolling out Merchant Center for Agencies in the US and Canada, introducing a central interface that lets agencies manage multiple client accounts from one place.

Google AI Voice Models Coming To Google Ads PMax Videos
Barry Schwartz
Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. Google said you can opt out of this before March 20, 2026, by opting out of video enhancement control.

Starting or Steering the Wave
Harry Clarkson-Bennett
With informational content harder to extract value from than ever before, it's time we got better at marketing. “If you’re the first on the scene, cover the story effectively and quickly. Start the wave”.

Mining Customer Reviews for Content Creation using a Custom GPT
Catherine Kim
Catherine goes through how to mine customer reviews with a custom GPT to uncover content ideas, FAQs, and website improvements based on real feedback.

Content Anyone Could’ve Written Doesn’t Deserve Your Name
Melissa Popp
AI makes publishing easy, but most of that content is disposable. Melissa explains how to create human-first pieces that earn trust, links, and conversions that stick.

Community marketing: How to use it to drive customer advocacy and reduce CAC
Cassie Wilson Clark
Cassie breaks down what community marketing is, how it fits into modern lifecycle marketing, and how marketing teams can build and scale community programs that deliver measurable business impact.

Why B2B influencer marketing needs to be part of your strategy
Megan Morreale
Megan explains how to build a B2B influencer marketing strategy that drives real impact, from picking creators to measuring what matters for revenue.

In Defense of Influencers
Cyrus Veyssi
"Despite how you feel about influencers—love them, or hate them—they are undeniably impacting our culture, our economy, and our politics".

Influencer pay lacks transparency: Here’s what the numbers say
Sara Karlovitch
Only 51% of marketers have full visibility into the payment given to creators, and many are considering changing their payment approach, per the ANA.

The Hidden Price of Doing Influencer Marketing on Your Own
Karter Odin
For many brands, influencer marketing starts with a simple thought: Why hire an agency when we can manage it ourselves. Karter goes through the hidden price of doing influencer marketing on your own.

​​How to measure AI search visibility and revenue: The KPIs that matter​
Tomek Rudzki 
Tomek goes through how to measure your AI search visibility and which metrics matter: Does your brand appear in AI search, how prominently does it appear, and how does it talk about your brand? Get actionable insights from Aleyda Solis and Ethan Smith too.

​The Dark Side of AI No One Talks About​
Jamie Indigo
Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility in this comprehensive guide from Jamie.

​The State of Ecommerce SEO & AI Search in 2026: What are the shifts, and the top actions to take [Presentation]​
Aleyda Solis
Why is it fundamental to stop using traffic as a reliable KPI? How to create content for topical completeness, rather than keyword targeting for products and ecommerce brands? How to optimize for brand authority and trust as a ranking gate? I go through this and more in this presentation.

​Google expands Search Console branded queries filter to all eligible sites​
Danny Goodwin 
The branded queries filter in Google Search Console is now available to all eligible sites. This feature helps you analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries using an internal AI-assisted system. Some queries may be misclassified due to the contextual nature of brand detection.​

Robby Stein Of Google On Teaching AI To Link Out​
Barry Schwartz 
Google’s Robby Stein was interviewed by Zain Kah to explore how AI is fundamentally transforming search. He mentioned how Google has taught its models how to link out to sources. So, based on query fan out, Google will add link cards to the most trusted sources that match those queries.

​Google crawlers behind the scenes [Video]​
Martin Splitt, Gary Illyes 
Martin and Gary go through how Google’s crawling infrastructure is really built and operated: why “Googlebot” is a misnomer and how it relates to a central crawling software-as-a-service used by many Google products​, how crawl behavior is controlled centrally to avoid overwhelming sites (throttling, handling 503s, and “don’t break the internet” safeguards)​, and more.

AI Facebook Ad Copy Generator
HubSpot
Craft copy for standout Facebook ads in minutes with HubSpot's free AI Facebook Ad Generator. 

Free Google Ads Report Template
Whatagraph
Grab a ready-to-go Google Ads report template that pulls in all your key metrics, visualizes campaign performance, and gives you actionable insights, without any technical setup.

If you want to give me any heads up on worthy digital marketing resources to include next week, want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website