Let’s go through the latest in digital marketing news, resources, tools, and jobs…

YouTube shorts vs long-form content: How to find the right content mix
Annette Chacko 
Annette shares how to create a successful YouTube content strategy using both long-form and short-form formats, with tips from Sprout and industry experts, so you’re equipped with the necessary tools to sharpen your brand presence on this network.

LinkedIn lets users set core brand rules
Andrew Hutchinson
Colors, fonts, and even brand voice can all be created using the platform’s brand kit, which will then use these selections for artificial intelligence-generated content.

How to Create a Social Media Marketing Strategy in 2026 — 7-Step Guide
Kirsti Lang
Build a social media marketing strategy that actually works in 2026. Kirsti shares this 7-step guide that covers goals, audience research, content pillars, and the platforms worth your time, with expert tips from top creators.

Organic vs paid social media: Everything you need to know
Chloe West
Chloe goes through organic vs. paid social media, the benefits and challenges of each, and how you can create a hybrid strategy to get the best of both.

How to measure paid social’s impact on paid search performance
Akvile DeFazio
Search often captures demand that starts elsewhere. Akvile goes through how to use these measurement techniques to identify what's driving it.

Google to Use IP Addresses for Ad Personalization in EEA
Hana Kobzová
Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and Switzerland on or shortly after August 3, 2026. This marks a new approach in regions where IP addresses are classified as regulated personal data under GDPR.

Google Ads Smart Bidding Strategies Target CPA & Target ROAS Updates
Barry Schwartz
Google Ads is updating how bidding strategies are labeled. Specifically, Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the "Maximize conversions" and “Maximize conversion value” strategies.

Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification
Brooke Osmundson
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.

Managing your marketing content in the age of AI
Mike Pastore, Erica Gunn
Mike and Erica discuss the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.

Content gap analysis: A step-by-step guide
Vlado Pavlik
Vlado goes through how to identify content gaps and address them to improve visibility across organic search and AI-generated responses.

6 content audit workflows to build in Claude
Tania Brown
Tania goes through how to turn one-off prompts into reusable skills that uncover topical gaps, outdated content, AI visibility issues, and brand voice inconsistencies.

Why Vibe-Led Content Sounds New But Feels Familiar
Ann Gynn
Fictional adman Don Draper pitched it in 1960. Marketers have practiced it for decades. Now “vibe-led content” gives you the buzzword executives want to hear and a chance to prove content’s strategic value. Ann goes through what vibe-led content really means and how you can use it to marketing’s strategic advantage.

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Introducing Finchling Trending PR Campaigns: a free resource to discover the PR campaigns getting the most media coverage right now! Updated daily, ranked by coverage, and browsable by industry 👇 With it, you can:

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The goal is simple: make it easier for digital PR, comms, and marketing teams to spot what’s resonating in the media right now, and learn from the campaigns that are actually earning coverage.

Facebook rolls out an AI companion app for creators
Aisha Malik
Facebook is reimagining its Creator Studio tool as a stand-alone AI companion app designed to help creators grow their audiences on the social network. The new app, which is currently being tested with select creators, will have Facebook’s recently launched AI creator assistant built into it. The assistant provides creators with personalized recommendations based on their content style, performance, audience engagement, and goals.

How to Audit Your Influencer Seeding Program (Beyond Post Count)
Muskan Mehta
You're tracking the post rate. Your CMO is asking about revenue. Muskan shares the framework that bridges the 2 and where your seeding program breaks down.

Collaborative Posts Are Coming to LinkedIn — What They Are and How to Make Them Work
Tamilore Oladipo
LinkedIn recently launched Collaborative Posts. Tamilore goes through what they are, how they'll work, and why they matter most for the creator–brand relationship.

Marketers, it's okay to let creators get experimental with your ads
Dan Whateley
As creators become the new Mad Men of the ad world, savvy brands are giving them more room to run with their most creative ideas, YouTuber Adam Waheed and Google's Sean Downey said. "When [brands] stop trying to control the message so overtly, they get really good magic".

​The Downstream Impact of AI Visibility​
Similarweb, Adelle Kehoe, Rand Fishkin
Similarweb and Rand Fishkin analyzed real user journeys after ChatGPT conversations and found that AI-influenced users return to search to find the brands and engage more deeply on the site. A must read research showing the impact of AI visibility.

​How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)​
Suganthan Mohanadasan
Suganthan analyzed ChatGPT’s network traffic to understand how it fetches and uses sources: "ChatGPT isn’t a search engine, so stop optimising for one. It reads your own page for the facts, if it can parse them, and everyone else’s for the opinion, and only when the question is worth a search. Build for that."​

Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are​
Rich Sanger 
Rich analyzes a Google patent showing how AI systems may understand businesses, brands, products, and entities; showing the importance to make it easy to understand who you are, what you offer, and why you’re trustworthy.​​​