MarketingFOMO's Digital Marketing News 🔭 [June 23, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube to Add Google’s Veo 3 to Shorts in Move That Could Turbocharge AI on the Video Platform
Alex Weprin
The Veo 3 video generator is capable of creating both videos and sound based on text prompts, with YouTube CEO Neal Mohan saying the "AI technology will push the limits of human creativity".

Threads Adds Expanded Fediverse Engagement Options
Andrew Hutchinson
Threads users can now view posts from other fediverse-connected servers. You will also be able to search for fediverse-connected users via Threads.

Meta is making all Facebook videos reels
Jay Peters
In the coming months, all Facebook videos will be shared as reels, Meta announced. You’ll be able to make them as long as you want.

Threads is testing spoiler text, Zuckerberg says
Amanda Silberling
Threads is testing spoiler text, according to a post from Mark Zuckerberg. This helps Meta by encouraging more conversations about pop culture without people worrying about spoiling others.

📣 Ads

Google Merchant Center New Website-Reported Autofeeds
Barry Schwartz
Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.

Target CPC bidding comes to Google Ads Demand Gen
Anu Adegbola
Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.

WhatsApp is officially getting ads
Emma Roth
WhatsApp is getting ads, as Meta has announced that it will now allow businesses to promote their products and services through its status feature.

Exclusive: Reddit releases new "Community Intelligence" ad tools
Kerry Flynn
Reddit has launched two new ad tools that help brands understand and showcase conversations happening on the platform, the company announces.

📝 Content Marketing

The Power of Interactive Content (+12 Types & Examples)
Amanda Rodhe
Pick your favorite type of interactive content from this list and use it to capture your audiences' attention and engagement.

Content Marketing Analytics, Without the Fluff
Mateusz Makosiewicz
Mateusz goes through how to focus on the most important content marketing metrics so you can improve without getting overwhelmed.

How to Stop the Scroll: An Introduction to Content Resonance
Fajr Muhammad
The volume of content competing for our attention has exploded and attention spans have declined. Content resonance can help you stand out. Fajr goes through it. 

What is user-focused content and why is it key to digital marketing success
Omi Sido
Omi explains why user-focused content is essential for SEO, trust, and visibility - featuring insights from Ana Dunbar and a real-world case study.

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😎 Creators & Influencers

YouTube Launches Open Call to Connect Brands With Creators 
Elena Cavender
YouTube announced an easier way to connect brands with creators, called Open Call. The feature allows brands to place broad requests for sponsored content to any creators in the YouTube Partner Program.

What will influencer marketing look like in 2025? Expert predictions + new data
Caroline Forsey
Caroline goes through how influencer marketing is changing and how working with influencers will reach your target audience and boost conversions.

6 Insights for Creators from SXSW London
Tamilore Oladipo
Show the process, define success upfront, and pitch campaigns as a mini-series. Tamilore shares six insights for creators. 

Here comes the AI sponcon
Mia Sato
TikTok is expanding its Symphony AI ads tool, which would let brands generate AI influencer content that mimics what human creators might share.

🤖 AI in Marketing

Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode (In Labs)
Matt G. Southern
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users to test in Labs. Talk to search, get audio responses plus web links.

We’re expanding our Gemini 2.5 family of models
Tulsee Doshi
Google announced that Gemini 2.5 Flash and Pro are now generally available, and they’re introducing 2.5 Flash-Lite, their most cost-efficient and fastest 2.5 model yet.

Google Adds AI Mode Traffic To Search Console Reports
Matt G. Southern
Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports.

The AI Search Content Optimization Checklist [With Examples + Google Sheets]
Aleyda Solis
I've created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers -from chunk optimization, citation worthiness, topical breadth and depth, personalization, etc.-, along with their importance and how to take action, with examples of how to move forward and what to avoid.

Comparing Top Traffic Prompts vs Queries Across Different Page Types - Key Differences & Implications
Aleyda Solis
Aleyda goes through a few scenarios of top AI prompts vs traditional search queries, as well as the pages receiving their traffic to find the key differences and implications.