Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Social media content creation: 15 pro tips, tools + templates [2026]
Alyssa Hirose
Alyssa goes through how to build an effective social media content creation process for 2026 and shares the latest tools to simplify your workflow.

LinkedIn adds more post performance insights
Andrew Hutchinson
LinkedIn will provide users with detailed data points on who their posts are reaching, both in-network and out-of-network.

Facebook Shops strategy: How to drive more social sales in 2026
Mahnoor Sheikh
Mahnoor breaks down the latest 2026 data to help you optimize your Facebook Shops strategy and build a storefront that converts: Leverage short-form video for product discovery, organize products into curated, seasonal collections, and more. 

Why LinkedIn Is the Most-Cited Source in AI Search (and What Your Business Should Do Next)
Simon Heaton
LinkedIn is now the #1 source AI search engines cite for professional queries. Simon shares the why, and what an effective LinkedIn strategy looks like.

Why your brand campaign may not be ready for AI Max
Meriem Nacer
AI Mode eligibility isn't enough reason to expand automation. Meriem goes through where to focus before testing AI Max on brand traffic.

AI Max vs. Broad Match: Which Works Best?
Jyll Saskin Gales
Jyll breaks down how broad match and AI Max are similar, what’s different, and how to choose the right features for your Search campaigns.

Asset Experiments Roll Out in Performance Max
Hana Kobzová
Google has published a new article on asset experiments within Performance Max campaigns. Advertisers can now test the impact of new creative assets, measure performance with two success metrics, and access an integrated Experiments page for streamlined testing.

Connecting Claude to Google Ads: What PPC Professionals Need to Know
Anu Adegbola
While AI tools like Claude can streamline PPC reporting, analysis, and workflows, the real challenge is finding practical use cases, managing risks, and remembering that human expertise still matters more than automation. Anu goes through it. 

Optimizing For Attention: How Eye Tracking Can Help Your International Strategy
Giulia Panozzo
Attention is the first gateway to the customer journey. Giulia explains how to isolate different attention patterns using eye tracking in this article.

The Content Strategy Audit Hiding Inside Your AI Initiative
Robert Rose
Too many AI content initiatives rest on a content strategy problem. Robert shares this five-domain audit to surface what’s really broken, and how humans and AI can fix it before Q4 planning begins.

12 SEO writing tips to earn visibility [2026]
Tushar Pol
Tushar shares what SEO writing is, why it matters, and 12 tips for creating content that gets found everywhere it counts.

How to Build Topical Authority in the AI Search Era (7 Steps)
Yongi Barnard
Yongi shares the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.

Sponsor

Introducing Finchling Trending PR Campaigns: a free resource to discover the PR campaigns getting the most media coverage right now! Updated daily, ranked by coverage, and browsable by industry 👇 With it, you can:

🔎 Discover the latest trending PR campaigns across different industries.
📈 Understand why each campaign is working, with a short description, why it gained traction, and the key lesson to learn from it.
📰 See how coverage has evolved over time, including the publications that have featured each campaign since launch.

The goal is simple: make it easier for digital PR, comms, and marketing teams to spot what’s resonating in the media right now, and learn from the campaigns that are actually earning coverage.

Influencer marketing isn’t broken. Your measurement model might be
Ellie Davies-Row
Ellie goes through why last-click attribution distorts performance, how creator impact compounds across the funnel, and what you should actually track in this guide. 

LinkedIn launches its own Creator Marketplace
Andrew Hutchinson
LinkedIn launches a new Creator Marketplace that will enable brands to connect with creators who can help them reach their target audience. The platform includes all the usual creator discovery features, such as audience size info, insights into each creator’s audience makeup, and reach notes. It will initially be launched to users in the U.S. and Canada.

Pinterest adds Amazon Storefront linking for creators
Pinterest
Pinterest introduces Amazon Storefront linking, a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account. Once connected, their affiliate link is automatically applied whenever they tag an eligible Amazon product. With this feature, eligible creators will see their Amazon Storefront handle featured directly on their Pinterest profile.

How to Grow on Social Media in 2026: A Data-Backed Strategy
Tamilore Oladipo
Tamilore goes through why consistency and engagement matter, how to strengthen each, and the additional layers (such as how often to post, when to post, and which formats to prioritize) that can help you grow on social media.

​​​How to Build a Representative AI Search Prompt Library for Better AI Visibility Measurement​
Aleyda Solis
I go through a practical framework to build a representative AI search prompt library that supports real measurement and optimization. The guide explains how to select prompts across audience needs, markets, journey stages, products, and intent types, then use them to identify visibility gaps, source patterns, brand representation issues, and optimization opportunities. Prompt tracking should help teams move from reporting AI visibility to improving it.

Exploring the Future of AI-Driven Agentic Search Architecture and RAG [Presentation]​
Dawn Anderson
Dawn shares an in-depth presentation on Retrieval-Augmented Generation, agentic search architecture, context graphs, and how AI-powered systems retrieve, connect, and act on information. The presentation is useful for SEOs who want to better understand how AI search systems may evolve beyond answers into tasks, commerce, and agent-driven workflows.

Publishers of the World, Unite​
Shahzad Abbas 
Shahzad argues that publishers need stronger defenses against AI crawlers and unlicensed content extraction. He proposes a multi-layered bot defense approach to help publishers protect their content, manage crawler access, and push back against AI systems that extract value without fair attribution or compensation.