Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How the LinkedIn algorithm works in 2026
Christina Newberry, Colleen Christison
If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. Christina and Colleen go through it. 

Threads adds live chat co-hosts
Andrew Hutchinson
Threads will enable all community champions to create and host chats within communities, and live chats will support up to three co-hosts. The app also announced new ways to share live chat discussions as it seeks to improve community engagement.

Marketing on Reddit: How to reach and connect with your audiences
Annette Chacko
Annette shares marketing details on Reddit, including tips, best practices, and tools to reach and connect with your target audience.

Instagram DM Automation: “How I’m Growing My Following Without Sounding Like a Bot”
Tamilore Oladipo
Tamilore shares how one creator uses Instagram DM automation to grow her following without sounding like a bot. The tools, the setup, and how to keep it human.

Google Ads Unveils New Overview Powered by Gemini
Hana Kobzová
Google Ads has introduced a new Gemini-powered Overview page designed to transform the platform’s static landing page into a more proactive and agentic experience for advertisers.

Google adds new YouTube brand campaign measurement tools
Anu Adegbola
Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.

Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back
Disha Mod
Disha ran the same PPC prompts through Claude and ChatGPT, connected to the same account and Optmyzr MCP. Here's what came back.

Why a Sky-High CTR Does Not Mean Your Ads Are Actually Working
Sarah Stemen
High CTRs in 2026 don't guarantee ad success. Automated bidding and AI change how CTR works, making conversion quality more important than clicks. Sarah goes through it.

Build for asking: How to make your content count in the age of AI search
Reza Moaiandin
AI doesn't return pages or drive clicks. It answers questions. If your content doesn’t provide the answers, AI will leave your brand out of the conversation. Reza goes through it. 

Why a Story Budget Is the New-and-Improved Content Calendar You Need Now
Robert Rose
In the marketing game, your content calendar is the scoreboard. You need to build a strategy first. This newsroom-tested story budget process lets you decide what’s worth creating before it earns a slot on the publishing timeline.

Is Blogging Still Relevant for AI Search Visibility? What the Research Says
Nick Nelson
The honest answer is: it depends on what you’re publishing and why. If your blog exists to crank out keyword-targeted posts that capture mid-funnel clicks, the ROI case is harder to make than it used to be. But if your blog functions as an authoritative reference – publishing original research, covering specific use cases in depth, maintaining a regular cadence of refreshes, and building genuine topical authority – then the data supports continued investment.

The Great Blogging Collapse: What Happened to 100 Successful Blogs? [Study]
Daniel Stanica
Daniel tracked 100 once-successful blogs over four years to understand what happened after Google's Helpful Content Updates and the rise of AI Overviews. The results were striking: the median blog lost 85% of its organic traffic, while only 21 continued to grow.

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Introducing Finchling Trending PR Campaigns: a free resource to discover the PR campaigns getting the most media coverage right now! Updated daily, ranked by coverage, and browsable by industry 👇 With it, you can:

🔎 Discover the latest trending PR campaigns across different industries.
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The goal is simple: make it easier for digital PR, comms, and marketing teams to spot what’s resonating in the media right now, and learn from the campaigns that are actually earning coverage.

X is making a fresh push for live video with new creator payouts
Mariella Moon
X launched a live-streaming command center called Live Studio, with tools creators need to go live more easily and new payouts to incentivize creators. The company said it is “rewarding creators who live stream by allocating $1 million”. The feature is available to users who pay $3 per month for an X Premium subscription.

10 Influencer Ad Elements That Actually Impact Conversion Rates
David Morneau
David shows how to build higher-converting influencer ads with practical strategies for hooks, product demos, CTAs, and creator selection.

Podcasts Are Becoming the Ultimate Growth Tool for Professionals
Jasmine Browley
Jasmine shows how Media Maxing professionals can use a podcast to build credibility, grow their business, and create long-term leverage. 

Creators aren’t just in marketing’s entertainment era. They’re driving it
Seb Joseph, Alyssa Mercante
Seb and Alyssa share how creators became the talent behind marketing’s pivot to entertainment. Cannes didn't so much reveal that shift as rubber-stamp it.

​While some still debate what AI search optimization should be called companies have already answered the question that actually matters: who does the work​
Aleyda Solis
After 1,212+ poll votes, 95% of responses indicated that SEOs are leading or directly involved in AI Search Optimization efforts.

​Fan-out Framework: 5 Steps to Improve SEO and AI Visibility​
Cyrus Shepard
Cyrus shares a five-step framework to identify fan-out queries from keywords you already rank for, prioritize relevant subtopics, and improve both rankings and AI visibility.

​How SEO & GEO Work Together - Do Great GEO Without Destroying Your SEO​
Lily Ray
Lily explains how SEO and GEO overlap, with tactics to optimize for AI search visibility while protecting organic rankings and traffic.​​​