
Your Digital Marketing News
[July 27th, 2026]
Let’s go through the latest in digital marketing news, resources, tools, and jobs…
How to increase Facebook engagement in 2026: 18 tips
Stacey McLachlan, Christina Newberry
Stacey and Christina share how to easily increase Facebook engagement (comments, likes, shares, and more) with these 18 tips and tactics that actually work.
The Best Time to Post on LinkedIn in 2026: 4.8 Million Posts Analyzed
Kirsti Lang
Kirsti analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement: Late afternoon and evening hours (3 pm - 8 pm) now drive the highest engagement on LinkedIn.
AI Content Is Everywhere on Social Media, Especially LinkedIn
Max Spero
Max scanned over 1 million social media posts for AI content: One in four long-form posts on social media flagged as fully AI-generated, and nearly half of X/Twitter articles contained AI writing.
How to build a cross-network brand monitoring strategy on social
Benedict Nicholson
Cross-network monitoring has become a crucial part of modern brand management. Benedict goes through how to build a framework that works.
📣 Ads
Google Is Bringing Local Services Ads Into Google Ads
Brooke Osmundson
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
Google Launches NotebookLM to Help Agencies Pitch Performance
Hana Kobzová
Google has started emailing agencies about a dedicated NotebookLM designed to help them pitch Performance Max campaigns to clients. The tool generates client pitch emails, discovery call scripts, campaign setup guidance, and Performance Max recommendations, making it easier for agencies to prepare client-facing materials.
How to evaluate Google Ads creative before testing it
Amy Hebdon
Amy goes through how to evaluate Google Ads creative with the MOCA framework before it enters testing, so you're experimenting with stronger ideas from the start.
Google Ads API Version 25 Now Available
Barry Schwartz
Google has released version 25 of the Google Ads API; this is a major release with dozens of updates, including changes to campaigns, planning, reports, conversions, and more.
📝 Content Marketing
14 Red Flags That Make Your Writing Sound Like AI (+How to Fix It)
Oskar Duberg
Oskar shares 14 signs your content sounds like it was written by AI and how to fix it: Rewrite one section without referencing the others, introduce variation in tone and structure, rewrite one headline to be uncopyable, and more.
Let Your Web Traffic Burn — Build Something That Lasts
Robert Rose
Robert argues that the web that rewarded average content is dying. Search traffic is gone. He goes through why you should stop mourning the clicks and build content-led marketing that’s worth citing.
Before you refresh that page, run this test
Ashish Jacob
Not every traffic drop is a content problem. Ashish goes through how to separate ranking losses, AI click theft, shifting intent, and declining demand.
Creating and Promoting Were Never the Same Decision
Amanda Natividad
Amanda argues that creating and promoting aren’t the same decision, made with the same unit, answered by the same yes or no: “The obligation was never to advertise every idea I believe in. It’s to give the best ones more than one chance to matter — and to be honest with myself about whether I’m giving them that chance, or just hoping”.
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😎 Creators & Influencers
From TV to Influencer to AI: How Trust Keeps Shifting in Marketing, and What Brands Can Do Differently
Dennis Trama Karindra
Dennis explores the evolution of marketing trust: from the efficiency of television to the directness of social media, and eventually the human connection of influencers. The companies remaining relevant in five years will not be those obsessed with AI-driven visibility, but the ones possessing a genuine message once the algorithms are no longer exploitable.
Can The Creator Economy Build Belonging?
Kim Samuel
Kim goes through how the creator economy fosters recognition, why it differs from belonging, and what builds lasting community.
Five things the World Cup taught marketers about creators
Seb Joseph, Alyssa Mercante
“The value of a creator strategy at a global event isn’t the viral spike; it’s the flexibility a fixed media buy can’t give you…a creator strategy lets a brand stay relevant across the entire tournament in a way a digital buy planned months in advance simply can’t”.
YouTube offers tips on working with Shorts videos
Andrew Hutchinson
Julia Lee Harter outlines best practices for using interactive features and building community engagement: Iterate with Remix, let trending audio offer guidance, explore using hashtags, and more.
🤖 AI in Marketing
How To Do a Successful AI Search Audience and Prompt Research [Video]
Aleyda Solis, Myriam Jessier, Andy Chadwick, Dan Taylor
In the second episode of the AI Search Roadmap series, Aleyda, Myriam, Andy and Dan cover the principles, process, dos and don’ts of building representative and cost-effective AI Search audience and prompt research.
The 2026 Generative AI Landscape Report
Laurie Naspe, Sam Sheridan
Similarweb uses real user data to show which AI platforms are gaining ground, how search behavior is changing, and how citations, referrals and advertising are reshaping discovery. A must-read report.
Duplicate Content and AI Citations in 1,000 Shopify Stores
Gentian Shero
Gentian analyzed 8,573 product descriptions across 1,000 Shopify stores, then ran 60 real buying questions through Google's AI Mode, ChatGPT, and Perplexity to see who gets cited. The result? A product page written once, in the store's own words and your brand voice, for the buyer and the AI model alike, gives an LLM what a supplier paragraph syndicated to fifteen channels never can: a reason to treat one page as the origin.

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👍 Social