Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How to Turn Your B2B LinkedIn Page into a Credibility Engine
Chalice Jones, Danielle Kugler
Chalice and Danielle go through how to turn your B2B LinkedIn page into a credibility engine with audience-first content, expert voices, and smarter measurement.

How to build your Bluesky strategy: The complete guide for modern brands
John Paul Hernandez
John walks through building a Bluesky strategy that supports long-term brand growth, rooted in your broader social media marketing plan.

Threads adds flair tags for community posts
Andrew Hutchinson
Threads has expanded the option for community members to add flair icons to their community posts, offering another way for the platform to streamline engagement and connection within community discussions.

Best Time to Post on Instagram in 2026: New Data from 9.6 Million Posts
Kirsti Lang
The best times to post on Instagram in 2026 are Thursday at 9 a.m., Wednesday at 12 p.m., and Wednesday at 6 p.m., based on Buffer's analysis of 9.6 million Instagram posts.

Google’s Marvin Clarifies AI Search and Qualified Future Conversions
Brooke Osmundson
Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.

ChatGPT Ads Get Location & Audience Exclusion Controls
Barry Schwartz
OpenAI added more features to ChatGPT Ads Manager, including the ability to exclude your ads from showing based on geo-location and/or audience lists.

AI Mode now shows ads on nearly 1 in 3 commercial queries
Yevheniia Khromova
Ads now appear on nearly 1 in 3 commercial AI Mode queries. SE Ranking’s analysis of 50,032 keywords shows CPC drives placement, and buying an ad won’t get your site cited.

Why search ROAS depends on paid social more than you think
Benjamin Wenner
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.

Evergreen Content Is Over – The Individual Is The Only Strategy Left
Shelley Walsh
Evergreen is collapsing, and trust now attaches to people. Shelley goes through why the AI search strategy must be rebuilt around expertise, direct audiences, and being the source.

10 Creative Ways to Write with AI (Without Losing Your Soul)
Mateusz Makosiewicz
Mateusz shares tried-and-tested ways to write better content with AI, vibewriting, living drafts, AI interviews, data journalism, and more, without producing soulless slop.

Why Your Distribution Strategy Is Stunting Your Audience Growth
Robert Rose
You won’t build audience relationships if you treat content distribution as promotion. Yet, many marketers do just that. It’s time to rethink your strategy with rented, earned, and owned channels. Robert goes through it. 

Why Brand Positioning Is Now an AI Search Variable
Margarita Loktionova
AI doesn't just rank pages. It forms an understanding of your brand. Margarita goes through why brand positioning has become a critical factor in AI visibility.

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Patreon Blocks Crawlers From Stealing Creators' Work for AI Training
Samantha Cole
Patreon announced it’s partnering with Cloudflare to block crawlers that steal creators’ work to train AI models. “Creators deserve credit, compensation, and consent. If that's not on the table, the crawlers can stay off Patreon”.

Referral Marketing Guide: Strategies, Examples, & Free Tools
Tom Demers
Tom shares everything you need to launch a referral marketing program that generates new sales at a lower acquisition cost.

YouTube highlights brand partnerships with sports creators
Andrew Hutchinson
YouTube for Business published a report that looks at the rising influence of sports creators in the app. The study also examined how sports influencers can drive positive benefits for brand partnership campaigns.

Creators Drive the Demand. Can AI Shoppers Find the Product?
Geri Mileva
Creator campaigns create demand, but incomplete product data can stop AI shopping assistants from finding the right products. Geri goes through it.

​​​What It Takes for SaaS Brands to Win in AI Search: 5 Data-Backed Findings and Actions​
Aleyda Solis
Aleyda analyzed 15 SaaS brands across three US subverticals and found five consistent patterns: third-party sources generate 84% to 93% of citation weight; ChatGPT and AI Mode prefer different external evidence and different parts of a site; cited pages often differ from AI referral destinations; and the right playbook depends on the category’s primary job.

​The Open Knowledge Format: what Google really shipped, and why the interesting question is not SEO​
Gianluca Fiorelli
Gianluca separates what Google actually specified from the SEO industry’s interpretation: OKF is designed to package knowledge for enterprise agents, not to improve Google Search visibility, and no major answer engine currently discovers website hosted bundles by default. He also explains which adoption signals could change that.

​AI/LLM Experiment Community Standard 0.1​
Tory Gray, Shaun Davidson, Anne Berlin, et al.
Tory, Shaun, Anne, Micah and Joshua propose a 10 part community checklist covering hypotheses, environments, verification, metrics, repeatability, constants, interpretation, transparency, replicability and presentation, making AI and LLM experiments easier to evaluate and reproduce.