Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How to measure and improve social media ROI in 2026
Hannah Macready
Hannah goes through how to calculate social media ROI, track revenue and non-monetary value, and report results using UTM links, benchmarking, and Hootsuite.

How to Maximize AI Visibility for Your LinkedIn Posts
Davang Shah
Davang from the LinkedIn team goes through practical steps to optimize your feed content for both human readers and AI systems: Write a clean opening sentence to form a strong URL slug, avoid using hashtags in your copy, aim for posts between 200 and 300 words, and more.

How to rethink the social media marketing funnel with a flywheel
Jasmine Williams
Jasmine breaks down what an effective social media marketing funnel looks like today, why the linear version keeps leaking, and how to rebuild yours as a flywheel that builds brand confidence, grows visibility and drives action.

The 4 S’s of YouTube Success — Whiteboard Friday
Phil Nottingham
Want to grow your YouTube channel? Phil breaks down the four S's of YouTube success: Subscribers, Suggested, Search, and Shorts.

OpenAI can generate ChatGPT Ads for you
Barry Schwartz 
A new ChatGPT Ads feature suggests that OpenAI is using AI to generate ads on its platform. The feature is available under the “Add new ad” option and says “generate ads for you”.

How to Improve Your Google Ads Lead Quality: 11 Expert Tips
Jyll Saskin Gales
Jyll shares eleven tips to help you get better quality leads in Google Ads: turn off search partners, use conversion-based smart bidding, use offline conversion tracking, and more. 

Campaign optimization strategies that actually work in 2026
Anna Rubkiewicz
Anna shares what campaign optimization is, the metrics that drive success, quick wins, and the tools that speed it up.

How to get the most from Microsoft Advertising campaigns
Navah Hopkins
Navah goes through how to improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.

5 Ways To Make Your Marketing Channels Work Together
Brooke Osmundson
Brooke shares how to build a multi-channel strategy that connects channels, measures the right signals, and uses AI where it supports smarter marketing workflows.

How to build an AI-powered content gap analysis workflow
Sara Vicioso
Sara explains how to combine Semrush, Google Search Console, Google Analytics, and Claude to prioritize the content opportunities that matter most.

Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)
Mateusz Makosiewicz
Self-promotional content can get your page cited by AI, then recommend a competitor instead. Mateusz shares what 4 months of data revealed: The same kind of self-promotional content barely moved the needle for an already well-known product.

How To Fix Marketing Silos Without Breaking Them Down
Robert Rose
You’ve heard the advice ad nauseam: Break down the silos and your content marketing will succeed. Yet it rarely works. Robert shares the real fix that doesn’t involve demolition.

Sponsor

Introducing Finchling Trending PR Campaigns: a free resource to discover the PR campaigns getting the most media coverage right now! Updated daily, ranked by coverage, and browsable by industry 👇 With it, you can:

🔎 Discover the latest trending PR campaigns across different industries.
📈 Understand why each campaign is working, with a short description, why it gained traction, and the key lesson to learn from it.
📰 See how coverage has evolved over time, including the publications that have featured each campaign since launch.

The goal is simple: make it easier for digital PR, comms, and marketing teams to spot what’s resonating in the media right now, and learn from the campaigns that are actually earning coverage.

How to Launch a Creator Affiliate Program That Actually Drives Sales (+ Free Checklist)
Nadica Naceva
Most affiliate programs fail in the first 90 days. Nadica shares how to build one creators actually want to promote.

Paid media is becoming an SEO investment in AI search
Kristina Bergwall
Kristina explains how reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. 

Dentsu strikes Meta deal to build influencer campaign plumbing
Sam Bradley 
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.

Cannes Lions Showed Why The Creator Economy Has Entered A New Era
Ian Shepherd
Beyond the headlines, Cannes Lions 2026 showed how creators have become central to platform strategy, advertising and institutional investment.

​​AI Search Optimization: What is it, Common Errors & How to Optimize AI for Success [Video]​
Aleyda Solis, Lily Ray, Chris Green, Roxana Stingu 
In the first AI Search Roadmap episode, Aleyda, Lily Ray, Roxana Stingu and Chris Green cover what AI Search Optimization is (and isn’t) along with realistic goals, common mistakes and practical next steps. A must-watch.​

A third of travel prompts in ChatGPT don’t leave the training data​
Dan Taylor 
Dan analyzed ChatGPT’s hidden metadata and found that, in the studied session, a third of the classified travel turns relied on training data rather than live web search.​

Original Data as a GEO Moat: Why Proprietary Research Earns AI Citations​
Shai Belinsky 
Shai explains how original research creates differentiated information that AI systems can cite, illustrated through a Similarweb report earning visibility in ChatGPT and AI Overviews.