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  • MarketingFOMO's Digital Marketing News 🔭 [January 13, 2025]

MarketingFOMO's Digital Marketing News 🔭 [January 13, 2025]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[January 13, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta to get rid of fact-checkers and recommend more political content
Robert Booth
Mark Zuckerberg says the company will ‘dramatically reduce censorship’ across Facebook, Instagram and Threads.

X is rolling out labels for parody accounts
Ivan Mehta
X is rolling out profile labels for parody accounts to clearly distinguish these types of accounts and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied. 

YouTube trends report reveals 7 significant shifts
Greg Jarboe
Greg shares how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.

How to get on the TikTok FYP (For You Page): 20 expert hacks
Laura Wong
Laura goes through how to get on the FYP (For You page), where TikTok users discover content and interact with it in this guide.

📣 Ads

Reddit Launches Trend Tracking, AMA Ads
Andrew Hutchinson
Reddit has added a new way to track trending topics of discussion in the app, with Reddit Pro Trends. They’re also launching AMA ads, which will enable brands to promote their own “Ask Me Anything” chats in the app.

Microsoft Introduces Curate for Commerce and Sponsored Promotions by Brands
Lynne Kjolso
Commerce media is essential for business growth. Microsoft Advertising introduces Curate for Commerce and Sponsored Promotions by Brands (SPB).

Amazon aims to expand its advertising business by letting retailers use its ad tools in their stores
Annie Palmer
Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores.

Google updates financial products policy for crypto ads
Anu Adegbola
Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

📝 Content Marketing

What Is a Content Marketer, Anyway?
Ann Gynn
Content marketers face an identity crisis exacerbated by the ubiquity of “content creators” in the creator economy. How do you address the problem?

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
Rachael Nicholson
Measuring your performance can help you know what content to create. Rachael shares everything you need to know about content monitoring and how it can advance your marketing efforts.

The 7 Top Content Marketing Trends for 2025 (+How to Prepare for Each)
Rob Glover
Follow these 7 top content marketing trends of 2025 to prepare for navigating a transitional year in content marketing.

How to Launch A Thought Leadership Content Program In 30 Days
Renae Gregoire
Unlock your company's hidden expertise to differentiate and win. This step-by-step guide by Renae shows you how to launch a successful thought leadership program in just 30 days.

Tuesday, January 28, 2025 | 1PM ET

Get ready for 2025–join 10 SEO experts for a panel discussion on top trends to watch for in the coming year, with insights from in-house, consultant, PPC, and agency professionals. From Google updates to AI-driven SERPs and everything in between, we’ll cover it all.

In this webinar, you’ll learn:

😎 Creators & Influencers

Power of Community Posts: Conversation is the New Influencer
Reddit
At CES 2025, Reddit released research outlining how conversation is becoming an influencer throughout the purchase journey.

Influencer marketing and content in 2025 — a look at what’s to come
Sara Spruch-Feiner
Glossy Pop spoke to James Nord, founder and CEO of influencer marketing company Fohr, and three content creators for an early read on what's in store for influencer marketing in the coming year.

What “De-Influencing” Predicts for the Future of Influencer Culture
Joreke Kleynhans
De-influencing is in high contrast to what has become the norm on social media. This new trexnd could possibly bring about a big shift in the social media influencer sphere. Joreke goes through it. 

The four trends to watch in the 2025 creator economy
Antoinette Siu 
“88% of creators have created a product or service, and 93% of marketers are planning to launch a co-created product or service with a creator in the future”.

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