MarketingFOMO's Digital Marketing News 🔭 [December 9, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Pinterest Predicts: 20 bold trends for 2025
Pinterest
Pinterest released its annual trend report – Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025. The trends show that more people are leaning toward bold forms of expression and maximalism. 

LinkedIn Introduces Dynamic Cover Images for Premium Subscribers to Turn Profile Banners into Slideshows
Lindsey Gamble
LinkedIn added dynamic cover images for Premium Business subscribers. Users can select up to five photos to create a rotating slideshow on their profile. It’s rolling out globally over the next few weeks.

Gravatar Offers Free Domains To Use As Bluesky Handles
Roger Montti
Gravatar announces a free domain name offer that enables Bluesky users to easily create custom handles to replace generic usernames.

The Rise Of Micro-Communities: What This Means For Social Media Marketers
Chelsea Alves
Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, niche audiences.

📣 Ads

Perplexity expands its publisher program
Kyle Wiggers
Perplexity is expanding its publisher program, with the LA Times, Adweek, Mexico News Daily, and a dozen other news outlets signing up.

New Dating & Companionship Google Ads Policy & Certification
Barry Schwartz
Google announced a new set of Google Ads policies for dating and companionship that will go into effect on March 4, 2025. Along with the new policy, advertisers will be required to be certified by Google before they can advertise dating and/or companionship-related ads through Google Ads.

OpenAI has no immediate plans for ChatGPT advertising
Danny Goodwin
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

Meta Launches New Traffic Objective for Combined Facebook and Instagram Ads
Swipe Insight
Meta has launched a feature allowing marketers to run a single traffic-focused ad campaign for both Facebook and Instagram. Advertisers can send traffic to both platforms, upload a default image, and customize visuals for Instagram. 

📝 Content Marketing

5 Content Marketing Ideas for January 2025
Armando Roggio
January reset, AI-driven repurposes, national cheese-lovers day, and more. Armando shares five content marketing ideas your business can try in January 2025.

What Experience Do You ‘Get To’ Create for Someone Today?
Robert Rose
Whenever you need motivation to tackle your content or marketing to-do list, try this gratitude-driven exercise. The great experiences you create will shine back on you.

What Is Content Optimization? How To Optimize Content
Shopify
Publishing content is only half the battle. To make sure your content performs year after year, an optimization strategy is in order. Learn how to optimize content in this guide. 

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators
Laura M. Browning
Build a newsletter content strategy that's backed by insights from industry experts and data from 500+ newsletter operators.

^[Sponsor]
💡 An In-Depth Guide to On-Page SEO & Content Optimization

Dive into the latest strategies to optimize your on-page SEO and content to drive stronger organic performance and deliver better user experiences.

😎 Creators & Influencers

The Taylor Swift Effect: How these brands went platinum on social
Darian Mavandad
When the world’s biggest superstar is linked to your brand, an audience of Swifties takes notice. Are you ready for it?

Influencer outreach: The 5-step strategy guide
Sam Kendall
Sam outlines a comprehensive 5 step influencer outreach strategy for global brands and businesses, including platform considerations.

5 Influencer Marketing Trends Set To Take Off In 2025
Katie Salcius
Creators become advisors and consultants, LinkedIn becomes an essential B2C growth channel for creators, and creators prioritize long-term partnerships. Katie shares five influencer marketing trends to watch.

The State of Influencer Marketing 2024: Benchmark Report
Influencer Marketing Hub
Influencer Marketing Benchmark surveyed 3000 marketing agencies and brands to gain insight into their thoughts on the industry. “The main purpose of running influencer campaigns is to create User Generated Content (56%). Generating sales (23%) is a distant second”.