MarketingFOMO's Digital Marketing News 🔭 [December 23, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

​Bluesky's latest update addresses an important verification problem
Mariella Moon
Bluesky will keep your old .bsky.social handle reserved after you verify your own domain. It also adds a 'Mentions' tab in your notifications.

LinkedIn debuts Companies Hub to boost B2B marketing intelligence
Anu Adegbola
LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

YouTube will now let creators opt-in to third-party AI training
Sarah Perez
YouTube announced creators and rights holders will be able to flag for YouTube if they’re permitting specific third-party AI companies to train models on the creator’s content.

Threads will let you reshare pictures without the original post
Emma Roth
You can now reshare someone’s image or video, with your own text. Threads will add a credit to the poster without including their entire post.

📣 Ads

GA4 Metrics Every Advertiser Should Pay Attention To
Tim Jensen
Google Analytics provides valuable information about what happens on your site after an ad click. Tim goes through the metrics you should pay attention to.

Google Ads Tests Double Serving Ads From Same Advertiser On Same Page
Barry Schwartz 
Google has confirmed it is testing showing the same ad, from the same advertiser, on the same search results page. "We're conducting a small experiment testing different ad configurations".

Meta Launches Creative Trends Analytics Tools in Business Suite for Advertisers
Swipe Insight 
Meta introduced two new creative analytics features in its Business Suite: Creative Freshness and Creative Mix reports. 

Google is updating its platform policies to reflect innovations in the ads ecosystem
Google Ads
Google is refreshing platform program policies in light of two advertising ecosystem shifts - advances in privacy-enhancing technologies (PETs), and the rise of new ad-supported devices and platforms.

📝 Content Marketing

Marketing Calendar 2025 With Template To Plan Your Content
Shelley Walsh
Create your 2025 marketing calendar with the free customizable template. Plan your content around important dates and leverage them for better engagement.

The Marketer’s Roadmap: Content Trends to Watch in 2025
Pierre DeBois
Pierre shares how the latest content marketing trends will change industry practices and consumer interactions.

Content is king, but distribution is the kingdom
Offset
“While most brands remain apace with generational and technological advances, they continue to leverage a model of content creation borrowed from the speed and velocity playbook”.

5 content Killers That Ruin Results — and How to fix them
Moni Oloyede
Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results.

^[Sponsor]
💡 State of SEO: What 2024 was like and predictions for 2025

Gain actionable insights and predictions to optimize your SEO strategies for 2025 and beyond.

😎 Creators & Influencers

As more brands embrace the use of influencer creative in programmatic, creator marketing expands beyond social
Sam Bradley
“With declines in viewership and ad revenue across traditional media, we expect more brands to look to creators for ow cost production in 2025”.

Influencer Rates: How Much Do Influencers Really Cost in 2025?
Influencer Marketing Hub
How much do influencers earn? Here are the most up to date influencer rates plus tips to help you find the perfect influencer to fit your budget.

How to drive conversions with influencer marketing [Podcast]
SERP’s Up
From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts.

Snapchat is overhauling how influencers earn money on the platform
Eve Upton-Clark
Snapchat is rolling out an expanded creator monetization program, launching just days after TikTok may find itself banned in the U.S.