Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)
Kirsti Lang
Kirsti goes through this comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.

Instagram is generating SEO-bait headlines for its users' posts
Will Shanklin
Instagram is generating sensational, likely AI-generated headlines and descriptions for user posts without their knowledge or explicit consent. The scheme appears to be an effort to boost the Google search ranking of Instagram content.

TikTok adds a space for organizing content with others, teases ‘Shared Feeds’
Aisha Malik
TikTok is launching “Shared Collections,” a new way for users to share and organize TikTok content in one place with friends or family. They also teased the upcoming launch of “Shared Feeds,” which will let users watch TikTok content together through a shared interest-based feed.

Facebook Launches Feed Updates, Algorithm Control Options
Andrew Hutchinson
Facebook has announced a range of feed formatting and algorithm refinement updates: a new full-screen viewer, making the main feed “simpler and more immersive”, and more. 

Google: The Data Manager API is Now Generally Available
Melissa Ng
The Data Manager API is designed to streamline how advertisers, agencies, and data partners send and manage their first-party data, saving valuable time and resources while ensuring data is handled securely.

How Pinterest’s ad formats work and when to use each one
Sophie Logan
Sophie shares a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026.

AI Summary Added to Store Quality in Merchant Center
Hana Kobzová
Google Merchant Center has introduced a new AI-generated summary feature within the Store Quality section. It appears at the top of the Store Quality page and provides merchants with a concise overview of their account status, surfacing key issues and action items at a glance.

YouTube Adds Comments To Shorts Ads, Expands To Mobile Web
Matt G. Southern
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.

Content Strategy Tips for Visibility in the Age of AI Slop
Francine Monahan
Francine goes through the strategic visibility frameworks they have developed at the intersection of traditional SEO and AI-first optimization in this blog.

42 Experts Name the Most Important Content Marketing Trends for 2026
Stephanie Stahl
AI dominance won’t let up in 2026. However, it shouldn’t push out humanity, trust, and data in your content and marketing, according to these predictions from 42 industry leaders.

Content Gap Analysis: An underrated SEO strategy
Level343
A content gap analysis shows what your audience needs but your site doesn’t cover. Learn how to build a content & SEO strategy that closes gaps & strengthens rankings.

Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)
Giulia Panozzo
Giulia explains why the "bad portions" of the user journey are the ones that tend to be remembered, and what to do about it.

Adobe launches content creation hub in Premiere mobile for YouTube Shorts creators
Aisha Malik
Adobe is partnering with YouTube to launch a dedicated content creation space in Premiere for iOS for YouTube Shorts creators. The new space gives creators access to exclusive templates, transitions, and effects, along with the ability to instantly publish Shorts to their YouTube channels directly from their phones.

How to Do Influencer Marketing That Customers Actually Trust
Barbara Duffek, Andreas B. Eisingerich, Omar Merlo
“Misalignment across these five properties—expertise, connectedness, integrity, originality, and transparency—undermines authenticity and erodes trust”. 

How to find TikTok influencers who drive real ROI
Olivia Carr
Olivia goes through how to find TikTok influencers that align with your brand, connect with your audience, and drive results, with smarter tools and strategies.

This holiday season, more brands are mixing affiliate arrangements into their creator deals
Katie Hicks
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.

​OpenAI Introduces GPT-5.2
OpenAI
OpenAI introduces GPT‑5.2, their most capable model series yet for professional knowledge work. It is better at creating spreadsheets, building presentations, writing code, perceiving images, and more. In ChatGPT, GPT‑5.2 Instant, Thinking, and Pro has begun rolling out, starting with paid plans. In the API, they are available now to all developers.

​“I Ran an AI Misinformation Experiment. Every Marketer Should See the Results”
Mateusz Makosiewicz
Mateusz built a fake brand and tricked eight AI search engines for two months. The results show how any real brand can be poisoned, and how to fight back.

​AIO/GEO: Separating Facts from Theories in AI Search
Jasveer Matharu
Jasveer breaks down high-evidence AIO tactics, common misconceptions, the role of structured data and authority signals, and how to prepare your content for AI Overviews, ChatGPT, Gemini, Perplexity, and beyond.