Let’s go through the latest in digital marketing news, resources, tools, and jobs…

What social media tasks to automate vs. outsource
Jasmine Williams
Jasmine breaks down which tasks are best handed off to AI, where human judgment still matters, and how automation can give social teams more room to focus on higher-value work.

Instagram launches First Draft for Reels
Andrew Hutchinson
Instagram has added a simple way to create compelling Reels from existing video clips, with a new option called First Draft that will generate a first attempt at a Reel based on user inputs.

Bluesky now lets you upload 10-minute-long videos
Ivan Mehta
Bluesky is expanding its video capabilities by allowing users to upload 10-minute-long videos, a significant leap from the previous three-minute limit. Creators can now upload files up to 300MB, with upload speeds 2x-3x faster. 

Social media optimization: 15 proven tactics for 2026
Erin Rodrigue
Social media optimization is harder now that platforms are search engines. Erin shares 15 tactics, from timing, keywords, hashtags, and more.

Microsoft Advertising Rolls Out Aggregate Campaign Delivery Status
Hana Kobzová
Microsoft Advertising has introduced a new aggregate delivery status feature in the Campaigns grid, now available for some users. This feature displays an overall delivery status for each campaign, summarizing the highest-priority issue affecting its performance.

How To Advertise In Google AI Mode For Ecommerce
Tony Adam
Google AI Mode ads are built from your Merchant Center feed, not written by advertisers. Tony shares which attributes and campaigns get ecommerce products chosen.

More leads or better leads? Optimize for what your business needs
Melissa Washburn
Form fills don't tell ad platforms what makes a lead valuable. Deeper-funnel signals can improve lead quality and campaign performance. Melissa explains that if you need more leads, you should remove friction and expand the funnel. 

Why B2B Campaigns Built for One Buyer Keep Stalling
Michelle Wiltz
Michelle goes through how the average B2B deal now involves around ten buyers, and 40% stall on indecision, not a competitor. Here's how to build campaigns that win the whole group.

How to build content briefs around audience situations
Amanda King
Search volume tells you what people search for. The context behind those searches can reveal what your content should actually address. Amanda shares how to build better content briefs. 

The Creative Side of B2B Marketing
Gianluca Fiorelli, Lee Odden
Gianluca and Lee discuss how B2B creates more room for content creativity, how to match B2B influencers to specific marketing goals, and why informational content still matters for topical authority. 

Marketing Shouldn’t Be the AI Cleanup Crew
Robert Rose
Robert pushes back on OpenAI’s CMO vision that everyone at a company is a marketer now, arguing that when marketing gets demoted to quality control for everyone else's AI-generated output, you don't get faster marketing; you slow down the process by burying it in "perfectly competent garbage." 

Repurpose, reuse, and refresh your content: The value of reworking over creation
Hannah Stones
Hannah explains how refreshing and repurposing existing content can boost SEO, strengthen authority, and maximize the value of every marketing asset.

TikTok launches newsletter to share creator insights
Andrew Hutchinson
TikTok has launched a new Substack-based newsletter that will showcase creator stories and insights to help maximize content impact. Called The Creator Cut, the newsletter will share insights directly from creators, with a specific focus on using TikTok Live to connect with audiences.

YouTubers can now include affiliate links to Amazon in their content
Anna Washenko
YouTube’s CEO Neal Mohan announced that Amazon is now a member of the YouTube Shopping affiliate program. With this change, eligible YouTube creators can link to Amazon product listings from their videos, Shorts, and Livestreams.

How to Measure Creator-Led Campaigns Beyond Likes and Views
Nadica Naceva
Nadica explains how to measure creator-led campaigns beyond likes and views using full-funnel KPIs, attribution, brand lift, and conversion data.

The case for and against the ‘programmatic-ification’ of the creator economy
Kimeko McCoy
Creator marketing is mirroring programmatic ad tech and AI ad-stack automation, but risks turning trust into inventory. Kimeko goes through it. 

​The SEOFOMO State of AI Search Optimization Report – 2026 Edition​
SEOFOMO
The results are in! This year, 171 search professionals from 36 countries shared how they’re approaching AI search. Among respondents, budget allocation, dedicated strategies and visibility monitoring have all grown since 2025, but reliably measuring visibility and connecting it with traffic, conversions and revenue remain the biggest challenges. Go through the complete results, expert commentary and year-over-year comparisons.

How to Grow Your Brand Authority for AI Search (GEO, AEO) [Video]​
Aleyda Solis, Mark Williams-Cook, Emma-Jane Stogdon, Dave Peiris 
In the seventh episode of the AI Search Roadmap series, I go through the principles, best resources, and do's and don'ts to grow your brand authority for AI search with guest specialists Mark Williams-Cook, Emma-Jane Stogdon, and Dave Peiris.​

A study of query fan-out in ChatGPT using brand searches​
MJ Cachón
MJ analyzed 189 branded prompts across 723 GPT-5.5 runs, identifying 1,797 fan-out subqueries and seven recurring patterns. Of all site: operators, 55.1% targeted the brand’s main domain, while later searches increasingly used domain restrictions and exact-match phrases to verify information. Learn more here.