
Your Digital Marketing News
[August 24th, 2026]
Let’s go through the latest in digital marketing news, resources, tools, and jobs…
The Best Social Media Scheduling Tools in 2026 (+ How to Find the Perfect Fit)
Tamilore Oladipo
Tamilore compares the top social media scheduling tools of 2026, compares features and pricing side by side, and shares how to choose the right scheduler for your workflow.
Enterprise social media in 2026: Strategy and tools
Christina Newberry, Sam Lauron
Enterprise social media gets complex fast. This guide covers strategy, governance, platform checklist, AI workflows, and more.
YouTube will now count a view as soon as a video starts playing
Aisha Malik
YouTube is changing how views are counted on its platform, with a view now counting as soon as a video starts playing or someone enters a live broadcast. The change comes a year after YouTube applied the same approach to counting views on Shorts videos.
Why LinkedIn doesn’t really care about AI slop
Constantine von Hoffman
Constantine explains that AI is perfect for producing the polished, predictable business speak the platform rewards.
📣 Ads
OpenAI expands ChatGPT Ads across Europe
OpenAI
OpenAI is bringing ChatGPT Ads to 31 European markets, including Germany, France, Spain, and Italy, six months after it began testing ads in the United States. The company explained that “Advertisers will initially access ChatGPT Ads through the OpenAI Ads Solutions team, agency partners, and technology partners. Self-service access through Ads Manager will follow later this summer”.
Running TikTok campaigns with impact — missed opportunities that make all the difference
Brianne Garrett
Brianne shares four opportunities that transform ordinary campaigns into demand-gen drivers, such as focusing on readiness instead of reach, leveraging more than one TikTok content format, and more. She also shares a five-step framework for any brand building a TikTok lead-gen strategy from scratch.
Microsoft Advertising Rolls Out AI Max Globally
Brooke Osmundson
Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion, and new advertiser controls to Search campaigns.
The Paid ‘Search’ Email Placement: Right Place, Right Time
Jonathan Kagan
Gmail and Outlook ad inventory sits inside Demand Gen and Audience Ads. Jonathan goes through how to run it without cannibalizing your search campaigns.
📝 Content Marketing
The ultimate guide to creating a content marketing strategy
Carlos Silva
Carlos goes through how to create a content marketing strategy that reaches your audience across all the places they spend time online and connects every decision to a clear business goal.
Should We Stop Writing With AI?
Chima Mmeje
Chima shares whether we should stop writing with AI, why the real worry isn’t AI but how fragmented discovery is becoming, and why ownership is the long-term play for content success.
Why Your Best Content Strategy Is Subtraction
Robert Rose
The quantity-quality debate should be over. The better content strategy is subtraction. Robert shows how to execute the practice in three moves. It will prune your content debt and sharpen the team’s marketing judgment.
Why Search Volume Is Screening Out Your Best Content Opportunities
Itamar Blauer
Search volume misses high-intent AI prompts. Itamar goes through how to prioritize sub-questions, entities, and buyer decisions to earn citations and drive conversions.
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😎 Creators & Influencers
Creators are moving into brands’ AI search playbooks
Kimeko McCoy
Kimeko shares how brands are adding creators to their AI search strategies as marketers look for new ways to influence what chatbots say about them.
LinkedIn adds AI-powered event highlights
Andrew Hutchinson
LinkedIn is introducing AI-powered recommended clips and chapters for live event video recordings, enabling marketers to quickly turn full streams into short-form highlights that extend audience engagement long after the event ends.
Picking Influencers and Creators That Help Your SEO and Fit Your Brand
Bill Ross
Bill shares this 12-point audit to vet creators for conversions, search visibility, AI citations, audience quality, and brand fit.
How Creators Are Balancing Financial Stability And Creative Freedom
Alejandra Rojas
Many creators identify as business owners but struggle with payment delays and time pressure, impacting content production. Alejandra shares how they reached financial stability.
🤖 AI in Marketing
Third-Party Citation Optimization Prioritization in an AI Search Era: A Framework + Worksheet
Aleyda Solis
I share a framework for assessing third-party citation opportunities through six dimensions: citation influence, brand association potential, marketing alignment, business value, strategic durability and expected effort, along with a downloadable worksheet that helps identify which citation types to maximize or minimize, and which marketing teams should lead or support the activity.
“ChatGPT Rebuilt Its Search Tool. I Read the New Language It Speaks”
Suganthan Mohanadasan
Suganthan shares how between August 16th and 20th, ChatGPT's search tool evolved from JSON to a compact query language with freshness windows, domain targeting, and specialized verticals. He captured both sides of the change and explains what it means for SEOs.
What We Can Learn from Evolving ChatGPT Fan-Out Queries
Lily Ray
Lily goes through recent research showing that ChatGPT is running more fan-out searches and increasingly scoping them to specific domains with the site: operator, often prioritizing official sites, manufacturers, established review platforms and government sources.

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