Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How to batch 30 days of Instagram content in one day
Mahnoor Sheikh
Mahnoor walks you through a practical one-day workflow for batching Instagram content. Learn what social media content batching is, why it matters, and which tools you can use to batch 30 days of Instagram content each month.

LinkedIn’s new guide on how B2B marketers can dominate AI search on LinkedIn
Davang Shah
Davang explains how to gain visibility in AI search and shares four lessons and why they matter for your strategy: align on three to four core topics your brand should own, encourage executives to share their points of view, share research, participate in expert interviews, and more.

How to create a social media posting schedule in 2026
Stacey McLachlan
Stacey goes through how to create a social media posting schedule by defining your goals, finding out when your audience is online, planning how often to post, building your content calendar, and analyzing your results. 

How to Post on Social Media from Claude
Tamilore Oladipo
Tamilore goes through how she drafts, schedules, and repurposes posts or saves them later with Buffer and Claude.

Google adds Local customer optimization to Performance Max
Anu Adegbola
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze, and Search.

Now Live: The 6 ChatGPT Ad Formats (And How They Work)
Brodie Clark
Brodie goes through the different types of ad formats in ChatGPT that he or others have spotted in the wild, detailing how advertisers can make the most of getting their brands in front of a fast-growing audience.

Google adds new AI and agentic experiences across Google Ads and Analytics
Josh Moser
Google announced new AI Overviews at the top of the GA4 homepage to give you an instant summary of important updates. They’re also announcing new dashboards in Google Ads (coming soon in GA4) that let you transform raw data into clear visualizations with text prompts. They also introduced a benchmarking feature in Ask Advisor, their AI assistant, that compares your campaign performance with that of similar businesses. 

The new search journey changes how SEO and PPC should work
Kenneth Hamner
The first search is rarely the whole journey. Kenneth goes through how AI answers, paid ads, organic results, and follow-up queries shape conversion.

How to Create Health & YMYL Content That Performs in AI Search
Alyssa Corso
Health searchers now stop at the AI answer. Alyssa goes through how to build the trust signals Google and ChatGPT need to cite you: Prioritize E-E-A-T, write in simple, direct language, be consistent, and more. 

37 Proven Ways to Use AI in Marketing
Ryan Law
Ryan shares a collection of 37 straightforward, useful ways to use AI in your marketing, organized by discipline, from SEO through to international marketing. Every one of them comes from a marketer who has actually done it and shown their work, so that you can follow along and achieve the same yourself.

New research: Why “taste” is becoming every small business’s competitive advantage in the age of AI
Margot Weiss
A recent study by Adobe Express found that, in harnessing AI to maintain a competitive edge, brand voice and taste are more essential than ever.

Traffic Is Down—Now What? Marketing Success In the Age of AI
Tushar Pol
Google traffic is slowly declining. Tushar shares how to future-proof your business in the AI era: create sticky content, launch PR campaigns, invest in digital ads, and more.

Sponsor

PR Specialists: How many hours a week do you actually spend scanning the news for something worth acting on, and how often does all that monitoring uncover a genuinely useful PR opportunity?

That’s why we’ve launched Finchling's first survey on news overwhelm in PR. ​

The survey takes just two minutes, and your responses will remain anonymous. You can also enter for a chance to win three months of Finchling too.

We’ll publish the findings in our first annual research report, creating a useful benchmark for the PR industry.

Meta expands access to the Creator Studio app
Andrew Hutchinson
Meta expanded access to its new Creator Studio app, which provides artificial intelligence-powered guidance to help creators maximize their growth on Facebook.

YouTube now requires creators to have twice as many watch hours to start earning money
Aisha Malik
YouTube announced that new creators will have to meet higher thresholds to begin earning money from ads and subscriptions. Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days. The change will take effect on February 1, 2027.

12 Expert Ideas For Finding B2B Creators Who Drive Results
Ann Gynn
Seven in 10 B2B buyers trust peer voices over brand content. But how do you find those credible creators? These 12 expert-backed tactics can help you forgo the follower count in favor of real impact.

X is replacing revenue sharing with a new original content rewards program
Mariella Moon
X is ending its revenue-sharing program after Sept 7 and launching the Original Content Rewards Program. Under this new program, creators earn money based on qualified impressions for original content.

​How to Optimize Your Content for AI Search (GEO, AEO) [Video]​
Aleyda Solis, Gianluca Fiorelli, Celeste Gonzalez, Cindy Krum 
In the fifth AI Search Roadmap episode, Aleyda, Gianluca, Celeste, and Cindy cover top errors when optimizing content for AI search, steps and criteria to optimize your content for AI search, and favorite content optimization tools.

​When is actually reasonable to leverage AI to create content?​
Aleyda Solis
AI automation makes sense when it solves a genuine scale or complexity problem while each page still satisfies a real user need, uses differentiated or proprietary inputs and supports a business goal. Aleyda goes through the most common scenarios and what to avoid.

​How to grow your AI Visibility with community signals​
Kevin Indig, Amanda Johnson 
Kevin and Amanda explain how UGC platforms generate strong community signals and outperform review sites across the buyer journey. Analyzing 35K citation URLs, they found that UGC platforms account for 17.1% of cited domains, more than 4x publishers at 4.0%. They also share how to intentionally produce community signals.​