Let’s go through the latest in digital marketing news, resources, tools, and jobs…

The Best Time to Post on Bluesky in 2026, According to 3 Million Posts
Kirsti Lang
Kirsti’s analysis of 3 million posts shows that Saturday, followed closely by Sunday, is the best day overall to post on Bluesky. Saturday at 5 p.m. is the single best time to post.

Snapchat no longer rewards fully AI-generated Spotlight content
Lauren Forristal
Snapchat announced that its recommendation systems will be adjusted to ensure that only videos created by real people are eligible for Spotlight recommendations. This update aligns with Snapchat’s broader efforts to improve Spotlight and shift focus back to original posts that highlight human creativity.

Social media crisis management in 9 steps [2026 guide]
Rob Glover
Social media crisis management moves fast. Follow 9 steps before, during, and after, plus a 15-20-60-90 timeline and listening tips for teams.

Instagram shares tips on video creation
Andrew Hutchinson
Instagram has shared tips on how to create engaging, resonant video content, based on insights from a range of creator consultants: start with a hook, edit to the video's rhythm, use text and visuals to reinforce the message, and more.

Google Ads Government Documents & Services Policy To Be Updated
Barry Schwartz
Google will be updating its Other restricted businesses: Government documents and services policy on October 5, 2026. There are a lot of changes coming to this policy, so if you are in the business of promoting the direct acquisition of government documents and services, it’s a must-read.

Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down
Brooke Osmundson
Tinuiti's Q2 2026 benchmarks show that spending growth for Google Search, YouTube, and Instagram is cooling amid tougher comparisons, changing how PPC teams plan for H2.

How AI visibility adds context to PPC performance
Navah Hopkins
Traditional PPC metrics show what happened. Grounding queries, citations, and share of authority help explain why.

Google Shares LSA Guides for Performance Max
Hana Kobzová
Google has recently announced that LSAs will be coming to Google Ads as part of Performance Max, with a pay-per-lead strategy. In line with this announcement, Google has published three new help pages providing detailed guidance on the feature.

You Can't Solve Content Debt If You're Drowning in Formative Debt
Robert Rose
AI lets junior marketers produce expert-looking content, but without formative work that builds judgment, they can't tell if it's any good. That invisible debt makes content debt harder to resolve. Robert goes through it.

How data-led content can help drive links and visibility
Graham Matthews
Data-led content can drive organic links and boost visibility. And you're sitting on data to use. Graham goes through how to integrate stats into your content effectively.

Content Prioritization in an AI Search Era: A Framework + Worksheet
Aleyda Solis
To establish what content is still worth creating when AI can satisfy many queries without a click, I've shared a framework based on six directional dimensions: click resilience, citation potential, brand mention potential, business value, proprietary advantage and expected effort. The guide includes recommended content types to prioritize or deprioritize and a downloadable worksheet to adapt to your audience, performance and business model.

5 Content Marketing Ideas for September 2026
Armando Roggio
Armando shares five content marketing ideas you can try in September 2026: Back to Hogwarts Day, National Preparedness Month, Grandparents Day, and more.

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Influencers draw backlash for attending OpenAI’s first luxury trip
Dominic-Madori Davis
OpenAI’s first-ever influencer brand trip is sparking online backlash amid ongoing tensions over AI use. An OpenAI spokesperson said the event was education-led and aimed to give creators hands-on experience with AI tools so they could then show their followers how to use them.

11 examples of YouTube influencer marketing
Rebecca MacFarlane
Rebecca rounded up 11 YouTube influencer marketing examples, why they work, and how to use them for your business.

The New Media Moguls
Mark Stenberg
Mark shares how the biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street, but scaling a face is harder than it looks. As Beast Industries CEO Jeff Housenbold puts it: “Creators are not becoming the new media companies. They are media companies".

Who owns the creative brief? Brands and creators are renegotiating the relationship
Kimeko McCoy
Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they’re prodding creators to help them shape concepts, influence products, and pressure-test ideas. Kimeko goes through it.

How to Communicate and Sell AI Search Optimization (GEO, AEO, LLMO) to Decision Makers [Video]​
Aleyda Solis, Yagmur Simsek, Adelle Kehoe, Gus Pelogia
In the fourth AI Search Roadmap episode, Aleyda, Gus, Adelle and Yagmur cover common mistakes when presenting AI search to decision makers, the steps and resources that make the case clearer, and how to connect the work with business goals.

​How cats.txt showed llms.txt evidence is GEO astrology​
Mark Williams-Cook
Mark released cats.txt and tested it against four arguments commonly used as evidence to make the case for llms.txt: bots fetched it, Google indexed it, an LLM repeated its unique information and ChatGPT endorsed it. It passed all four, demonstrating why none establishes that a tactic improves AI visibility. He isn't claiming llms.txt can never work, only that the current evidence bar is too low.

​Search Beyond the Blue Link: Agentic Commerce and LLM Readiness​
Gianluca Fiorelli, Alex Moss 
Gianluca and Alex discuss how discovery is fragmenting across Google, AI tools and social platforms, and why agentic commerce is developing through different ecosystems such as OpenAI’s ACP and Google’s UCP.