Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Follower Count Is a Vanity Metric. Here’s What Actually Converts
Gogo Zoger
Kimberly Kreuzberger shares how to write creative briefs that produce high-performing assets, what is worth paying to boost, and why five strong pieces of content beat a hundred mediocre ones.

LinkedIn shares tips on using articles to enhance engagement
Andrew Hutchinson
LinkedIn shared that long-form posts help maximize reach and that posts on its app are a leading reference source for AI chatbots.

2026 social media ecommerce trends and statistics: The ultimate guide
Jacqueline Zote
Agentic AI and generative search are guiding product discovery and decision-making. Social commerce is maturing with native shopping tools and enhanced product discovery. Jacqueline shares the social media ecommerce trends shaping the industry in 2026.

Reddit Brand Strategy for AI Search — Whiteboard Friday [Video]
Victory Umurhurhu
Victory goes through how to build a Reddit brand strategy for AI search. Learn how to navigate Reddit communities to boost visibility and build audience trust.

Why too many micro-conversions hurt PPC performance
Sarah Stemen
Overusing micro-conversions can distort CPA and ROAS. Sarah goes through how to structure signals to align PPC performance with real revenue.

Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
Lisa Raehsler
Lisa shares the benefits of having an in-house PPC team. Learn how human judgment enhances automated ad strategies.

Microsoft Advertising Merchant Center Enables Store & Domain Name Updates
Barry Schwartz
You can now update your store's name and/or domain name directly in Merchant Center within Microsoft Advertising.

What happens when ad spend goes wrong
Jake Hundley
Small mistakes in paid media can lead to massive losses, and ownership determines who absorbs the impact. Jake goes through it.

How To Do Evergreen Content in 2026 (and beyond)
Harry Clarkson-Bennett
If you’re creating evergreen content ‘just for SEO’ that is a bad sign. It needs more strategic thought than search volume and clicks. Harry goes through how to do evergreen content. 

Reddit Joins the Search Wars: Building Authentic, Human-Centric Content in an AI-Driven World
Victory Umurhurhu-Michael
Victory explores Reddit’s growing influence on AI search, showing how authentic engagement drives visibility, trust, and brand impact.

“We Need To Have a Conversation About Garbage AI Content”
Chima Mmeje
Is it possible to scale AI content without losing quality? Chima shares how to build brand affinity, create standout content, and stay visible in AI search.

Why original research is the most valuable content in the AI era
Sarah Mitchell
AI can summarise existing knowledge. It can't generate new knowledge. Sarah shares why original research is now your most valuable content asset.

Influencer Marketing 2026 Predictions [265 Expert Insights]
Djanan Kasumovic
AI, community, and hyper-personalization are reshaping influencer marketing. Discover why 265 experts say 2026 will change everything.

Meta shares new Facebook Content Monetization tips
Andrew Hutchinson
Varying content types, focusing on original material and avoiding engagement bait can all lead to more rewards for creators.

Google Improves Creator Partnerships With AI Matching
Hana Kobzová
Google has announced new tools for creator-led campaigns. A key addition is Gemini-powered recommendations, helping brands choose from over three million YouTube Partner Program creators based on campaign goals.

Employee-Generated Content: Tips, Examples, & Benefits
James H
James explains why employee-generated content is so powerful, provides some real-world examples to highlight how well it works, and shows you how you can encourage more employee-generated content from your team.

​The 10 Key Characteristics of AI Search Winning Brands [With an Assessment Checklist]​
Aleyda Solis
Brands that show up consistently across AI search platforms tend to share a set of practical characteristics: Accessible, useful, recognizable, extractable, and more! Here’s a list of them, along with their goals, questions to ask for assessment, how to validate them and more in a practical checklist for your AI search audits.

​ChatGPT's update is impacting your website visibility. But GPT-5.4 is not the main story.​
Jérôme Salomon
An analysis by Jérôme shows that ChatGPT-5.3 uses fewer sources and citations in its answers. If you want to understand your AI visibility, you need to stop looking only at answers and start analyzing how often, how deep, and how widely your content is actually retrieved.​

Top domains cited by AI search: Analysis based on 30M sources​
Tomek Rudzki
Tomek analyzed 30 million sources across ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews in the US to find out exactly which ones are commonly cited by LLMs: "Reddit and YouTube appear across all five platforms, which reinforces the overall ranking."

Google: A logging error is preventing Search Console from accurately reporting impressions​
Brodie Clark
Google updated its Search Console data anomalies page to report a logging error that has impacted impression reporting since May 13th, 2025. “I would expect a drastic drop in impressions to occur within the performance report in the near future. So when that happens, don't panic with the knowledge that it is approaching”.​

Are websites getting “fat”? Page weight, HTML size & Googlebot limits explained [Video]​
Martin Splitt, Gary Illyes
Martin Splitt and Gary Illyes explain what “page size” and “page weight” actually mean, Googlebot's crawl limits, HTML bloat from structured data/images, and why size still hurts UX on slow connections despite faster networks.​

Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files​
Roger Montti 
John Mueller answers why it's sometimes a good idea to split a sitemap into multiple files. “[Users] want to track different kinds of URLs in groups (“product detail page sitemap” vs “product category sitemap”, which you can kinda do with the page indexing report)”.

Passionfroot: Where creators do brand deals 
Passionfroot
The all-in-one tool to help creators do more sponsorship, easier and faster.

AI YouTube Video Ideas Generator 
vidIQ
AI Video Ideas Generator analyzes trending topics and your niche to suggest YouTube video ideas that actually get views.

If you want to give me any heads up on worthy digital marketing resources to include next week, want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website