Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How to build a YouTube analytics report in Data Studio
Alex Juel
Alex goes through how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.

Snapchat launches loyalty badges for Snap Map locations
Andrew Hutchinson
Snapchat added a new feature designed to encourage repeat visits to locations listed on the Snap Map with the app’s place loyalty badges, which celebrate the places each user visits most frequently.

The complete guide to social media community management
Sam Kendall
Sam explains what social media community management is, shares best practices and examples to help you better manage your social media communities.

Building a social media team: Who you need + what they cost
Chloe West
Chloe breaks down the key roles every social media team needs, plus the skills, responsibilities, and salaries to help you build yours.

Google Introduces AI-Qualified Call Leads
Hana Kobzová
Google Ads is advancing the measurement of call campaigns by integrating AI-qualified call leads. This new feature allows advertisers to optimize for more valuable leads using AI, moving beyond just call duration metrics.

How to create effective AI Max text guidelines
Brad Geddes
Brad shares how to control Google's AI ad copy generation with AI Max text guidelines. This framework improves accuracy and brand safety.

Microsoft launches AI Max and new ad tools for the “agentic web” era
Anu Adegbola
Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible. This includes AI Max for search campaigns, offer highlights, and new ad formats. 

AI Agents in Ad Accounts: The Poopy Robot Vacuum Problem
Kirk Williams
Autonomous AI agents in your ad accounts sound efficient until something goes wrong at 2 am. Kirk outlines what the responsible path actually looks like.

17 Content Types to Survive Google’s Zero-Click Future
Cyrus Shepard
Cyrus cataloged 17 content types that currently perform decently to excellent in the AI era when properly executed. These include: transaction pages, original research, and brand pages, among others. 

5 B2B marketing tactics beyond lead generation
Natalie Jackson
High lead volume often hides deeper issues. Natalie goes through how to align your strategy with buyer behavior, intent, and long sales cycles.

Does AI Actually Reward Quality Content?
Reza Moaiandin
High-quality content is no guarantee of SEO success. Sometimes, mediocre content is good enough. New research unpicks the impact of originality on rankings.

How To Create Remarkable Content, Even in Highly Regulated Industries
Jodi Harris
Marketers in regulated industries have to follow the rules. However, that doesn’t mean the content has to be boring, technical, or uninspired. Jodi explains how to create a content marketing program that’s both compliant and creative.

Sponsor

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“I’m Growing on Instagram After 10 Years — Here’s What I‘m Doing Differently”
Tamilore Oladipo
Tamilore shares why she’s pivoting from Threads to Instagram and everything she’s doing to grow to 5,000 followers by the end of Q2.

Beehiiv rolls out new creator tools, including webinars and customizable paywalls
Lauren Forristal
Beehiiv released new features, including webinars, AI analytics for podcasts, metered paywalls, and paid trials. The company tells TechCrunch it’s working on adding video support for podcasts, due to launch in Q2. Ads are also expected later this year.

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)
Ramona Sukhraj
Ramona shares tips to grow your personal brand and close pay gaps as a minority creator or entrepreneur from a marginalized community.

Why your Google Ads strategy needs the voice of YouTube Creators [Video]
Ginny Marvin, Melissa Hsieh Nikolic
Ginny and Melissa dive into how Google is making it easier for brands of all sizes and across sectors to integrate authentic creator voices directly into their performance campaigns within Google Ads and DV360.

​​A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact: Redefining Metrics for the AI Search Era​
Aleyda Solis
I propose a structured way to measure, diagnose, and prioritize in an AI search environment, where observability is partial, platform behavior differs, and influence often extends beyond directly attributable clicks:

​OpenAI Has Tripled Its Crawl of the Web: An Analysis of 7B+ Log Files​
Chris Long 
A research by Chris Long going through 7 billion different log files to gather insights into ChatGPT’s crawling behavior, identifying that ChatGPT appears to be losing users, OpenAI may be relying on cached resources, OpenAI now spends slightly more time searching than training, and more.

​Utility news content: How to win beyond clicks in AI search​
Louisa Frahm
Clicks are declining, but utility content still builds visibility and trust. Louisa shows how to adapt your newsroom strategy for AI search.​

​​Google adds Read more links best practices​
Barry Schwartz 
Google began showing read more links on some of the search result snippets within Google Search recently and it has now published new documentation around best practices. These read more links add an eye-catching link to the search result snippets, which can lead to encouraging more clicks to websites and more.​

Google Won’t Act On Spam Reports If They Contain Personal Information​
Roger Montti 
Google updated their documentation to warn that they won't give manual actions to reported sites if the reports aren't anonymous.

​Google Search Console Performance Report Job Listings Reporting Bug​
Barry Schwartz 
Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.

⚒️ Marketing Tools

Content Bucket Analyzer
Aleksandra Beka
Use the content bucket analyzer to classify ideas and build a balanced content calendar.

​Finchling: Find PR story opportunities before your competitors do​
Finchling
Finchling helps PR teams find story opportunities before their competitors do by scanning the news, filtering the noise, and surfacing the stories worth reacting to, along with why they matter and angles to pitch. Try it free for 30 days.

If you want to give me any heads up on worthy digital marketing resources to include next week, want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website