Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Do links hurt news publishers on Twitter? Our analysis suggests yes
Laura Hazard Owen
NiemanLab’s analysis of tweets from 18 publishers suggests that links often reduce engagement on X/Twitter, yet most major news organizations haven’t adapted their posting strategies. 

13 Ways to Get More Views on YouTube in 2026 — Tried + Tested
Rochi Zalani
Struggling to get your YouTube videos noticed? A few small shifts can make a big difference. Rochi shares 13 practical ways to boost your YouTube views.

Content planning for social media in 8 steps [2026 guide]
Michelle Martin, Colleen Christison
Take control of your social media strategy with a clear content planning process. Michelle and Colleen go through how to stay consistent, save time, and scale.

Reddit marketing: How to reach and connect with your audiences
Annette Chacko
Annette walks through the details of marketing on Reddit, including tips, best practices, and tools for reaching and connecting with your target audience.

The Dangerous Seduction of Click-Chasing
Barry Adams
When a publisher elevates traffic to its primary KPI, it changes how the newsroom thinks about its output. This can lead down a very dangerous path. Barry goes through it. 

Microsoft Advertising SOAP API Being Retired Jan 31, 2027
Barry Schwartz
Microsoft Advertising will be transitioning from its SOAP to REST API, and with that, the SOAP API will be fully retired on January 31, 2027.

Google’s Dynamic Search Ads are upgrading to AI Max
Brandon Ervin
AI Max for Search campaigns is moving out of beta. Google says starting in September, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically be upgraded to AI Max.

Why your Google Ads results keep repeating the same outcomes
Sara Akl
Google Ads is trained by what you reinforce over time. That’s why results repeat; it learns what gets funded and sustained. Sara goes through what intentional training looks like. 

Why your AI content feels inconsistent and how to fix it
Stephanie Trovato
Build a prompt system that keeps AI content on-brand. Stephanie goes through how to use guardrails, references, and structure to drive consistent, usable output.

How Overlooked Content Assets Can Drive Acquisition Success
Ann Gynn
Few dealmakers pay attention to the content assets in M&A. Ann shares real-life scenarios of how acquired content affects revenue, trust, and long-term success. And learn what clause a seller added that eventually saved marketing results.

Shorter, Focused Content Wins in ChatGPT
AirOps, Kevin Indig
AirOps and Kevin analyzed 815,000 query-page pairs. The "ultimate guide" strategy produces worse citation results than a focused, shorter page.

Out of Site, Out of Mind: Best Practices for Creating Valuable On-Site Campaign Content
Chloe Meek
Chloe shares 4 best practices for creating successful on-site assets, which include establishing your credibility, making data digestible, leveraging brand exposure, and more.

Sponsor

Finchling scans the news cycle and tells you exactly which stories you should react to, and why.

Most news monitoring tools work the same way: you give them a keyword, and they send an alert every time it appears somewhere. But this means you also get sent a LOT of junk.

Finchling doesn't care about keywords. It reads the news and asks a better question: "Is there a reactive PR opportunity here for this brand?".

X boosts incentives for original content creators
Andrew Hutchinson
The platform wants to update its revenue share scheme in order to direct more money to users who author a post, rather than aggregator accounts.

Yes, You Can Create Content: A Neurodivergent’s Guide to Getting Started
Jillian Johnson
Jillian dives into the system that powers her content as a neurodivergent creator. It includes lowering your starting bar, capturing ideas immediately, and more. 

YouTube, TikTok, and Meta Are Betting Creator Talent Is Portable 
Monica Khan
YouTube, TikTok, and Meta are all betting that creators should not stay where they started. Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.

Creator content has become critical for retail media networks
Mitchell Parton
Execs in the advertising businesses of retailers like Walmart, Best Buy, and Albertsons see value in incorporating more creator-led content.

​The Fan-Out Effect: What Happens Between a Query and a Citation​
AirOps, Kevin Indig 
AirOps and Kevin map what happens between a user's query and an AI citation, analyzing 16,851 queries and 353,799 pages across ChatGPT's full retrieval pipeline. They found that a page at position 1 in ChatGPT's retrieval results has a 58% citation rate vs. 14% at position 10; a 4x gap that no amount of content quality alone will close.​

Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)​
Louise Linehan, Xibeijia Guan 
Louise and Xibeijia studied 1.4M prompts to see how titles, URLs, and snippets influence AI citation. “It favors its general search index, uses semantic similarity to select and cite sources, and treats Reddit as a textbook it’s embarrassed to admit it read”.​

The AI Slop Loop​
Lily Ray
Lily explains how AI-generated misinformation feeds itself, and why users are getting the worst of it. “I would warn marketers or publishers trying to take SEO or GEO advice from large language models: the information is contaminated, and should always be verified by real experts with experience in the field”.

​

​AI Mode becomes stickier with the latest release on Chrome Desktop: when you click a link from AI Mode, the website opens side-by-side.​
Robby Stein, Mike Torres 
Google introduced new AI mode experiences, including a side-by-side mode in Chrome: when you click a link from AI Mode, the website opens side-by-side. Now users can visit source pages without exiting the "AI search workflow".​

Google is introducing a new spam policy for "back button hijacking."​
Chris Nelson 
Google is expanding its spam policies to address a deceptive practice known as "back button hijacking”. It interferes with the browser's functionality, breaks the expected user journey, and results in user frustration. Pages that engage in back button hijacking may be subject to manual spam actions or automated demotions. To allow time for adjustments, this policy will be enforced starting June 15, 2026.​

Google Search Console Email Glitch Gives SEOs A Scare​
Roger Montti 
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. John Mueller described it as just a glitch, unrelated to anything else.

Free Keyword Tool
WordStream
Discover new keywords and performance data to use in your site content, Google Ads campaigns, and more.

Free AI Conclusion Generator
Ahrefs
Instantly craft compelling conclusions with this user-friendly tool. Elevate your writing effortlessly.

If you want to give me any heads up on worthy digital marketing resources to include next week, want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website