MarketingFOMO's Digital Marketing News 🔭 [April 20, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

OpenAI is building a social network
Kylie Robison, Alex Heath
OpenAI has recently started working on an internal prototype social network to rival Elon Musk’s X.

TikTok to launch its own Community Notes-style fact-checking feature: Footnotes
Alex Mahadevan
TikTok is the latest social media platform to roll out a crowdsourced fact-checking experiment. Its version is called Footnotes.

LinkedIn Study Finds Adding Links Boosts Engagement By 13%
Matt G. Southern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.

How I Prepared for a Month of Social Media Content in One Day
Tamilore Oladipo
Tamilore shares how she prepares for a month's worth of social media content in one day. “If you’re not quite ready for a full-day batch session, start smaller. Try outlining five post ideas today. Or record a few clips while you’re getting your coffee or setting up for work”.

📣 Ads

Apple rebrands part of its ads business in major expansion
Craig Hale
Apple has rebranded its ‘Search Ads’ to ‘Apple Ads’ to mark the broader advertising options beyond search results as it looks to generate more income – and help advertisers generate more income – from more sources.

Google loses ad tech monopoly case
Emma Roth, Lauren Feiner
The US DOJ has won its case against Google, which accused it of operating a monopoly in advertising technology.

New Google Ad Strength Guide Best Practices
Barry Schwartz 
Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.

Microsoft Monetize Gets A Major AI Upgrade
Brooke Osmundson
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.

📝 Content Marketing

“29 of My Favorite Visual Content Creation Tools”
Erica Santiago
Need help creating the right visual content for your brand? These design tools will help you elevate your visual content and stand out to your customers.

Why Your Personal Brand Is More Powerful Than Your Resume
Dennis Shiao
Looking for work now or in the near future? Follow the lessons learned from a content marketer who’s been there, done that. Learn why a personal content brand can help you more than any resume.

What Is Evergreen Content? & How to Create It
Carlos Silva
Evergreen content is content that remains relevant for a long period of time without needing frequent updates. Carlos goes through how to create it. 

11 Proven Tips for Better Content Performance
James H
James goes through 11 tips to improve your content performance in 2025 so you can get found online, drive website traffic, and get more customers.

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😎 Creators & Influencers

Five Things We Learned About... The Increasing Influence of Creators
Cerys Holliday
Experts debate the growing power of influencers, including Rahul Titus, Ogilvy’s global head of influence, and Suzy Barker, AMV BBDO’s strategy partner.

Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
Antoinette Siu
“Brands either have to choose not to engage in the conversation or continually reinforce why [consumers are] buying the brand name,” Luca said. “That is everything from not just that individual product, but what the brand stands for”.

Short-form, big impact: What creators can teach performance marketers
Ben Wood
Want more impact from your paid media strategy? Forget polished perfection. Ben explains why creator-led content is outperforming traditional ads in this guide.

What is influencer marketing: An influencer strategy guide for 2025
Annette Chacko
Annette goes through how to build an effective influencer marketing strategy, what mistakes to avoid, and how to find the right influencers for your brand.

🤖 AI in Marketing

​Google AI Overview-organic ranking overlap drops after core update
Danny Goodwin
​Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.

How To Get Brand Mentions In Generative AI
​Alli Berry
Your audience might be coming from an AI chatbot. Alli goes through how to get your brand cited where it matters.

LLMs Don’t Reward Originality, They Flatten It
​Despina Gavoyannis
Despina explains why in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

How to Rank in Chat Deep Research - Paying Attention to Refinements
Steve Toth
Steve goes through how you can improve your chances of ranking in ChatGPT Deep Research by paying close attention to the way ChatGPT wants to refine your Deep Research queries.

I think Google got it wrong with “Generate → Ground” approach
Dan Petrovic
​Google’s RARR (Retrofit Attribution using Research and Revision) is a clever but fragile Band‑Aid for LLM hallucinations. Dan contrasts that generate → ground philosophy with a retrieval‑first alternative that’s already proving more robust in production.