Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How to create a social media report in 2026 [free template]
Stacey McLachlan
Stacey goes through how to create a social media report that proves ROI, tracks performance, and wins stakeholder buy-in, plus a free reporting template.

Replying to Your Comments on Facebook Boosts Engagement
Kirsti Lang
Buffer’s analysis of 1 million+ Facebook posts found that replying to comments is linked to 9.5% more reactions. Kirsti goes through the data and explains how to make it work for you.

Instagram chief debunks popular engagement hack
Andrew Hutchinson
Adam Mosseri said that reposting posts to Stories won’t increase reach, but hinted that the app may be considering a way to schedule Stories.

LinkedIn Organic Benchmarks 2026
Elena Cucu
Elena analyzed 1.3 million LinkedIn business posts to share the latest LinkedIn benchmarks. The findings show that engagement grew across all formats: videos (+7%), images (+9%), and text posts (+12%).

Google Publishes Universal Commerce Protocol Onboarding Guide
Hana Kobzová
Google has published a new help page explaining how to onboard to the Universal Commerce Protocol in Merchant Center. To participate, merchants must complete the technical implementation first, then submit an interest form and wait for approval.

Why audience engineering is replacing manual targeting in paid media
Julie Warnecke
Julie goes through how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.

From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
Benjamin Wenner
The shift from T-shaped to M-shaped reflects rising baseline expectations, where breadth is standard and differentiated value comes from multiple areas of depth. Benjamin goes through what this means for where you invest next.

Google launches developer hub for ads and measurement tools
Anu Adegbola
Google’s new developer hub simplifies access to tools for automation, tracking, and scalable campaign management.

Does AI content rank well in search? [Survey + Data study]
Margarita Loktionova
Does AI content rank on Google? Semrush analyzed 42,000 blog posts to find out. The answer depends less on whether you used AI and more on whether your content shows it.

Your Owned Content Is Losing to a Stranger’s Reddit Comment
Duane Forrester
Duane goes through why community consensus has become a core AI visibility signal and what brands need to do before the window closes: create content that community members actively want to reference.

Content diversification is key to engagement on Pinterest
Andrew Hutchinson
Pinterest shared new insight into how it incorporates content diversity into its recommendations. This insight also shows the importance of feed diversification and branching beyond what users engage with to ensure greater exposure, which leads to more interest.

A Bad Homepage H1 Is Harming Your Website 
Alice Rowan
Too many websites fall into the trap of being too clever, creative, or quirky for their audience. Keep it clear or lose out on business. Alice goes through it. 

50 content creator tools you need to know about
Jessica Coleman
Jessica goes through 50 creator tools for research, AI, editing, scheduling, engagement, and analytics so creators and brands produce better content every day at scale.

How to Choose an Influencer Marketing Agency for Enterprise Brands
Jason Pampell
Jason explains how to choose the right influencer marketing agency for enterprise brands. Learn key criteria, red flags, and how to evaluate partners effectively.

AI Influencers: The New Growth Channel for Startups
Lee Wulong
What if your best content creator never demanded a salary, never negotiated a per-post rate, and never ghosted you three days before a campaign launch? Lee goes through how to build the channel without wasting the opportunity. 

Picsart now lets creators make money from their designs
Aisha Malik
Picsart is launching a creator monetization program, the company told TechCrunch. The program is open to all creators, with no invite lists and no minimum audience size required.

​Do News Publishers That Block AI Crawlers Get Cited Less Often by AI?​
Vince Nero 
Vince analyzed 4 million citations from 3,600 prompts in ChatGPT, Gemini, AI Overviews, and AI Mode, across 10 industries, to see if blocking crawlers prevents citations. He found that around 75% of sites blocking OpenAI or Google AI bots still appeared in AI citations.​

Brand Bias in Prompts: An Experiment​
Dr. Peter J. Meyers 
Dr. Peter tested 300 prompts to measure how common brand mentions are in LLM responses. Every prompt that included a brand returned one or more brand mentions in the output. For non-brand, this dropped by almost half (53%), with soft-brand prompts somewhere in the middle.​

Google’s Response to the NYT AI Overviews Article Doesn’t Tell the Full Story
Lily Ray
Lily shares a closer look at Google's response to the NYT AI Overviews accuracy story: what the 91% figure is missing, why the 'long-tail' defense doesn't hold up, and what she believes Google should do differently.​

​Google completed the rollout of the March 2026 Core Update: Here are the Top Visibility Shifts & Patterns In the US​
Aleyda Solis
I’ve analyzed the biggest US domain-level visibility shifts in Sistrix, along with the top keyword changes behind them, using a two-week measurement window from March 26 to April 11, 2026, which includes the rollout period of the March 2026 core update from March 27 to April 8.​

Google expands agentic restaurant booking in AI Mode globally​
Google
Google announced that they’re expanding AI Mode’s agentic restaurant-booking capability to 8 new locations: Australia, Canada, Hong Kong, India, New Zealand, Singapore, South Africa, and the United Kingdom: “Tell AI Mode your group size, time, and vibe; it scans multiple platforms simultaneously to find real-time, bookable spots”.

​Google Reintroduces Looker Studio as Data Studio​
Sean Zinsmeister, Jennifer Skene 
Google has rebranded Looker Studio to Data Studio (again): The new Data Studio experience is available in two editions- Data Studio, the free version, and Data Studio Pro, “designed for scaling teams”.

Social Media ROI Calculator 
Sprout Social
Understand how your social media content impacts your bottom line and how you can see even greater increases with Sprout Social.

Vidyard - Video Tools for Virtual Sales and Marketing Teams
Vidyard
Break through the noise, engage more customers, and close deals faster with AI-powered personalized video messages that can be created and delivered at scale.

If you want to give me any heads up on worthy digital marketing resources to include next week, want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
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