MarketingFOMO's Digital Marketing News 🔭 [April 12, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

2025 LinkedIn marketing: New tactics and tools you should know
Christina Newberry
Build a LinkedIn marketing strategy that will help you grow an engaged community and effectively promote your business on the leading professional network.

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing
Erin Pennings
Erin goes through who’s on Reddit, how they use the platform, and how your brand can create a presence there — in an authentic, community-focused way.

Instagram is beefing up its search to compete with TikTok
Sarah Perez
Adam Mosseri says the company is looking to improve the app’s search functionality, admitting this is an area where Instagram could do more to compete.

Meta expands restrictions for teen users to Facebook and Messenger
Liv McMahon
Meta is expanding Teen Accounts - what it considers its age-appropriate experience for under 18s - to Facebook and Messenger.

📣 Ads

Google: More goals and image controls coming to Performance Max
Google Ads
Google Ads adds new customer lifecycle goals and reporting, image controls, and increased the limit on campaign-level negative keywords from 100 to 10,000.

Reddit Business Manager Expands with New Partners Page
Niland Daly
Learn about the new Partners page in Reddit Business Manager. Explore how to simplify collaboration, share business assets, and more with your partners.

BeReal, which says it has 40M monthly users, is rolling out ads in the US
Amanda Silberling
BeReal is rolling out advertising in the U.S. Its initial products include in-feed ads in the app’s same dual-camera post style, as well as full-day brand takeovers.

Google Ads: Ongoing Efforts To Improve Support Experiences
Barry Schwartz 
Ginny Marvin said that the Google Ads team is working on improving the advertiser support experiences, and some improvements have been rolling out.

📝 Content Marketing

Your Customers Own Your Brand, Now What?
Dee Blohm
Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a critical part of the marketing process. Dee goes through it. 

12 overlooked content marketing tools and features you should be using
Jessica Foster
Level up your content tool stack with these highly effective yet underrated content and SEO tools in this guide by Jessica.

10 Ways to Create Helpful Content + Examples and Checklist
Shannon Willoby
Shannon goes through 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.

5 Must-Know Visual Storytelling Trends Shaping Content Marketing in 2025
Valerie Kakovkina
In 2025, visual storytelling transcends static aesthetics and fantastical AI imagery. Valerie explains how to shift from curated perfection to a relatable visual strategy.

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😎 Creators & Influencers

A Playbook for Influencer Marketing
Eric Bandholz
Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs.

Pets make more persuasive social media influencers than people, study shows
University of Strathclyde, Glasgow
Our four-legged friends are increasingly popular on social media, with some becoming influencers with millions of followers.

IRL takeovers: Influencers are reshaping live brand activations and events
Savanna Sargent
Influencers are making live brand activations cultural moments that take up considerable social chatter. Learn how they're redefining live events.

‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
Kristina Monllos 
Kristina hears from this creator about the difficulty of the strictly defined lanes that exist at agencies, why today’s social media landscape requires more flexibility than in the past, and what she wishes the agency world understood about the creator economy.

🤖 AI in Marketing

Google quality raters now assess whether content is AI-generated
Danny Goodwin
Google is directing its quality raters to watch out for pages with main content created with automated or generative AI tools and rate them as the lowest quality, according to John Mueller, speaking at Search Central Live in Madrid.

5 AI Insights from Google Search Central Live in Madrid on April 9, 2025
Aleyda Solis
Aleyda highlights the top AI and "state and future of” search insights, answers, and tips provided by Google in the Search Central Live Event in Madrid.

Is LLM optimization the same as SEO? — According to SEO Week experts
George Nguyen
Should you approach LLM optimization and SEO the same way? Hear from SEO Week experts on the similarities and distinctions, as well as what they're telling clients.

Reddit’s conversational AI search tool leverages Google Gemini
Lauren Forristal
Reddit Answers, the platform’s conversational AI search tool, gets an upgrade through an integration with Google Gemini. The feature is designed to keep users on the platform rather than search for threads on Google.

How to Track and Analyze Your AI Traffic
Louise Linehan
AI is already a pretty formidable new growth channel. Louise explains how to track your AI traffic in GA4 and Ahrefs Web Analytics in this step-by-step guide.