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The Latest in Digital Marketing with #MarketingFOMO 🔭

Don't miss any worthy digital marketing news, resources & jobs

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Latest News

📝 Content Marketing

The State of Content Marketing 2023 Global Report
Semrush
Get all of the important insights into this year’s content marketing trends, wins, projections, and more.

The Grapevine 2022 Campaign Report
Iona Townsley
A comprehensive report based on 1,500 digital PR and content marketing campaigns with insights about which industries commonly get the most links, what kind of campaign formats work the best, and which types of campaigns reign supreme.

Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team
Jodi Harris
You learn about a C-suite decision that will have a transformative impact on your content marketing team, from the use of AI, change or goals or a merger. Learn how to plan for the transformation journey.

Marketing Funnels: Everything You Need to Know
Si Quan Ong
Learn about the different stages of the marketing funnel, how to develop and measure it.

📣 Ads

Amazon is the latest threat to Facebook as ad targeting suffers
Jonathan Vanian
Facebook’s more limited targeting capabilities coupled with Amazon’s investment in ads is leading a growing number of brands to shift their ad budgets.

Microsoft Ads in 2023: Key areas to leverage, test and optimize
Laura Schiele
As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.

Ads In The New Bing Chat Interface
Barry Schwartz
Very few are talking about ads in the new Bing Chat interface. Nicole Farley at Search Engine Land has a screenshot of an ad spotted in the ChatGPT interface within Bing's new search results.

New updates to Google’s gambling and games policy
Nicole Farley
Google will begin to accept and run ads for online horse racing in certain US states. Advertisers will need to apply for a certification, that will be open on February 22, 2023.

Your guide to PPC budget management in Excel
Anthony Tedesco
Maximizing control over your PPC budget is crucial, especially during downturns. Learn how to create an Excel pacing tracker for managing ad spending better.

👍 Social

Four new Promote tools to help drive discoverability in TikTok
TikTok
TikTok has announced new ways in which its in-app advertising tool can help bring more profile views and leads, boost creator content, and target your audience by location. Check them out.

10 Social Media Design Tips to Stand Out on the Feed
Hannah Macready
If your social posts are visually unappealing, they'll be lost in the feed. Learn the best social media design tips to help you stand out.

8 Influencer Marketing Trends To Watch In 2023
Ismael El Qudsi
As we head into a new year, influencers will continue to gain traction with their communities. Here are some trends brands should consider as they prepare for 2023.

💸 ECommerce

Built to Last - Shopify Editions, Winter ‘23
Shopify
AI-generated storefront content. Sync and sell on YouTube. Drag-and-drop checkout editor. Translate & Adapt app. Learn about these announcements and more, from the latest Shopify Editions event.

How to Grow Your Ecommerce Business in 2023
Semrush
Learn about the trends in product strategy, supply chain management, SEO, reputation management, influencer, affiliate marketing and more for eCommerce in 2023.

Getting Started with Live-stream Selling
Pamela Hazelton
Live-stream selling is now a proven marketing strategy. A personable host demonstrates products while shoppers can ask questions or talk about their experiences. Learn how to start here.

⭐️ Affiliate Marketing

3 search misconceptions about affiliate marketing debunked
Kristina Nolan
Learn how affiliates can help search marketers gain market share and drive incremental – and profitable – growth in a tough economic climate.

🤖 SEO

Reinventing Search With A New AI-powered Microsoft Bing And Edge, Your Copilot For The Web
Microsoft
"We’re excited to announce the new Bing is running on a new, next-generation OpenAI large language model that is more powerful than ChatGPT and customized specifically for search."

New With Google Multisearch, Google Maps, And More Previews Of Bard
Barry Schwartz
Google has announced changes coming to Google Search, Google Lens, Google Maps and Google Translate. This comes out of the live stream from Paris which was thought would be originally around Bard.

Google Search's Guidance About AI-Generated Content
Google Search Central
Google shares more information about how AI-generated content fits into its long-standing approach to showing helpful content to people on Search, which can be summarized as "Rewarding high-quality content, however it is produced".

Marketing Jobs

Free Tools

A Free 6-Month Semrush Pro Subscription* and Academy Courses for those Affected by Recent Layoffs
Semrush
Affected by recent layoffs? Now’s the perfect time to boost your career with access to Semrush’s world-class digital marketing tools and free Academy courses.

Free Events and Courses

Global Marketing Day 2023
Semrush
A free unique 24-hour conference with the world’s leading marketers on February 16-17, 2023. Plug in online from anywhere in the world for free.

SE Ranking Free Content SEO Course 
SE Ranking
Get a bird’s-eye view of the content creation cycle. Discover which SEO best practices to apply when working with content. Learn which content types work best for users at different stages of the buying cycle. And more for free!

Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website

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